Impact of Customer Perception towards Online Business in Malaysia: An Empirical Study

The use of social networks has become a phenomenon of great importance to the business environment nowadays. The purpose of this study is to investigate the impact of customer perception towards online business in Malaysia. A total of 100 respondents aged 21 years and above were involved in this survey. Prior to the hypothesis testing, Exploratory Factor Analysis (EFA), reliability analyses for each construct, correlation and regression were conducted to achieve the research objectives. The results found that the online business has the opportunity of doing business with a lower cost by using customer perception as their marketing platform. Thus, this online business required to be assisted by the government in order to provide the proper business courses and to comply with the law. The implication of the study would draw the bigger picture in business milieu. Although online business is generally is in the infant stage, but given the opportunity to learn the fundamentals of business and with proper guidance, there will be a future for them and there can be an expectation to expand the business on to the next level. Keywords: Customer Perception, Online Business, Malaysi

Development of High-level Talents Lecturer Team in Provincial Universities: Study on Tongren University, Guizhou, China

The critical period of China’s advanced education change, nearby common commonplace schools and colleges have changed from connected gifts to connected abilities, and schools have progressed to applied technology universities. The study at hand has been developed following a quantitative research method and tries to attain further understanding. Henceforth, the required primary data were collected by following a survey strategy by giving out self-administered questionnaires. Full-time teachers engaged in teaching at Tongren University in Guizhou, China were selected as the sampling frame for this study. The study showed that the Policy (POL) has a positive impact on Improving the Sustainable Development of Lecturers (SPD). The results of the study are given to the status quo of the construction of the lecturer team, the optimisation of the policy, and the average score of the sustainable development of the lecturer team with different professional qualifications and different levels of education. Colleges and universities must achieve self-use within the total number of approved preparations, position self-determination, high-level professional titles account for a higher proportion of job placement, self-determination of employment conditions, and independent employment of high-level talents. This study is limited to Tongren University and may not provide similar findings in a different university. However, this study can be used as a guideline for future study on other factors which will influence the development of high-level talent lecturer team. Keywords: High-level Talents Lecturer Team, Tongren University Guizhou, China DOI: 10.7176/EJBM/11-14-02 Publication date:May 31st 201

DOES TEACHING EXPERIENCE MODERATE TEAM STRUCTURE AND OPTIMIZE THE FACULTY? EMPIRICAL EVIDENCE FROM GUIZHOU UNIVERSITY IN CHINA

Establishing a well-structured faculty is not only the focus of the construction of college faculty but also the only way for the survival and development of the university. The current research is based on quantitative research methods through a measurement model and tries to gain further understanding. After that, the primary data required is collected according to the survey strategy by providing self-administered questionnaires and interviews. Full-time lecturers who teach at Guizhou University in China were selected as the sampling frame for this study. Using Structural Equation Modelling (SEM), moderating effects were observed to test the hypotheses. The results indicate that there are moderating effects of lecturers’ teaching experience on team structure towards optimizing the faculty. Optimizing the structure of the faculty of Guizhou University not only requires Guizhou University to introduce policies that are conducive to the construction of faculty but also requires the government to give team structure support to the faculty of the university. Finally, this research brings some implications to the policymakers and regulators as well. JEL: I20, I23, J24  Article visualizations

DETERMINING FACTORS FOR CHINA UNDERGRADUATE TO STUDY IN MALAYSIAN HIGHER LEARNING INSTITUTIONS

The purpose of this study is to determine the factors for china undergraduate to study in Malaysia higher learning institutions, whereby understanding the factors which influence the student’s decision to study in Malaysia is very much needed. “Push-Pull” theory has been widely applied in the field of education, including the phenomenon of studying abroad. The push-pull factor theory has become a widely accepted analytical framework to explain the reasons for international students’ mobility. The target population of this study is all the third-year high school students, who are in the urban area of four third-tier cities in Jiangxi province of China. In this study, the unlimited probability sampling design or simple random sampling is utilized finally. This research has contributed to the theoretical implications. Notably, this study improves the current written literature on influential factors towards intention of student enrolment in HEI. The factors being examined are student belief, social influence and brand equity. Moreover, the finding indicates that all the independent variables have a significant relationship towards foreign student enrolment. Therefore, the finding from this study can help researchers to have a clear insight and greater understanding of foreign students’ enrolment of HEI in Malaysia in future by referring this research.  Article visualizations

FACTORS INFLUENCING THE INTENTION AND DECISION OF CHINESE HIGH SCHOOL STUDENTS TO STUDY AT HIGHER EDUCATION INSTITUTIONS IN MALAYSIA

The internationalization of higher education has provided more opportunities for China students. In view of the problems of studying abroad and cross-border of higher education, a large number of studies have been found in Malaysia. Therefore, the main objective of this study is to find out the main factors that influence the choice of Chinese high school students to study in Malaysia. Theory of planned behaviour (TPB) has been applied in this study considering the theory essentially studied consumer behaviour especially in the field of marketing. The target population of this study is all the third-year high school students, who are in the urban area of four third-tier cities in Jiangxi province of China and the unit of analysis is every third-year high school student, who is in the urban area of four third-tier cities in Jiangxi province of China. In this study, the unlimited probability sampling design or simple random sampling is utilized. It was found in this study that academic expectation is not significant in influencing China’s students’ intention to study in Malaysia and China’s student intention to study in Malaysia does not mediate between academic expectation and decision to study in Malaysian higher education institution. With the vast population of China with different demographic settings due to cultural and background differences, this study may not have conclusively covered all spectrum for this study. However, this can be done by having a larger coverage of China target population, entrepreneur or marketers have to hire a highly qualified academic staffs to convey appropriate and high-quality knowledge to the students. The brand equity of foreign students was one of the significant factors that impact their enrolment in of higher education institution. Notably, this study improves the current written literature on influential factors towards intention of student enrolment in of higher education institution. However, future researchers are advisable to ensure target respondents of questionnaire survey are distributed fairly based on the region and to produce a result with higher generalizability and representative for all foreign students.  Article visualizations

ASPECTS OF CHINESE UNDERGRADUATE STUDENTS IN MALAYSIA: AN EMPIRICAL STUDY

Given the problems of studying abroad and cross-border of higher education, a large number of studies have been found in Malaysia. Thus, the idea of this study is to verify the aspects of Chinese undergraduate students in Malaysia. The target population of this study is all the third-year high school students, who are in the urban area of four third-tier cities in the Jiangxi province of China. In this study, the unlimited probability sampling design or simple random sampling is utilized finally. This research has contributed to theoretical implications. Notably, this study improves the current written literature on influential factors towards the intention of student enrolment in higher education institutions. The factors being examined are student belief, social influence and brand equity. Moreover, the finding indicates that all the independent variables have a significant relationship with foreign student enrolment. Therefore, the finding from this study can help researchers to have a clear insight and greater understanding of international students’ enrolment of HEI in Malaysia in future by referring to this research.  Article visualizations

ANTECEDENTS OF CONSUMERS' PERCEPTION TOWARDS ONLINE ADVERTISING IN MALAYSIA: THE STRUCTURE EQUATION MODELING APPROACH

The purpose of this study is to determine the antecedents of consumers’ perception towards online advertising in Malaysia. This research has been developed a framework by reviewing the existing literatures available in the same field. Altogether 526 respondents have been selected as a final sample size. This research uses survey method in this study because my purpose of the study is to generalize the findings from the sample to population. The current study used Statistical Software Package for Social Sciences (SPSS) and AMOS Software Package to analyze the data. The results of this study provide evidence that increased consumer perception is associated with increased online advertising. There is a direct positive, significant relationship between consumer perception and online advertising of the respondents in the online advertising in Malaysia. It was also found that all sub dimensions of consumer perception positively and significantly affect to online advertising and its dimensions. Besides, the results indicated the significant positive relationships between consumer perception and consumer acceptance. On the other hand, a significant weak relationship was found between consumer acceptance and online advertising. However, the consumer satisfaction has not correlated significantly with online advertising of the respondents in the online advertising in Malaysia. Future studies can be extended to check the applicability and relevance of consumer perception within Malaysia using different samples from different sectors, occupations and so on

THE DETERMINANTS OF TEACHER TEAM STRUCTURE ON SUSTAINABLE DEVELOPMENT OF TONGREN UNIVERSITY IN CHINA

Establishing a well-structured faculty is a significant plan for the reform and development of provincial-level universities. This paper analyzes and analyzes the age structure and scholarship structure of the five teachers of Tongren University, and finds out some hidden problems in the construction of the school’s teaching staff, and proposes corresponding countermeasures. The research has been developed based on quantitative research methods through a measurement model and tried to gain further understanding. After that, by providing self-administered questionnaires, the primary data required is collected according to the survey strategy. Full-time teachers who teach at Tongren University in Guizhou, China, were selected as the sampling frame for this study. Findings show that a positive relationship exists between Age Structure and Team Structure. Also, there is a significant relationship found between Scholarship Structure and Team Structure; as well as a positive relationship found between Team Structure and Sustainable Development. This study is limited to Tongren University and may not provide similar findings in a different university. However, this study can be used as a guideline for future study on other factors which will influence the development of high-level talent lecturer team.  Article visualizations