Kebijakan Media Televisi Di Era Media Baru

This article  emphasizes that  media convergence  possesses real influence in the world. Nowadays, resources such as text, audio, video, pictures, and so forth, can be shared via the media. These multiplatform tools can be easily accessible by the  Internet.  This provides  a  large majority  of people better chance to utilize the tools. The television, as an old media, also borrows or shares the content of the new media as materials for the production. As one of the new media, YouTube provides similar materials as the television. YouTube has a  user-generated content,  which means  any individual may watch, upload, download, or publish videos as long as they have access to the Internet. The old media policy does not only borrows materials from the new media because of the trend only but also because of the economic factor involved. The videos on YouTube can be made with pocket cameras or handphones. This puts YouTube in contrast to the television, which demands the standard camera for program production. Hence, if the television borrows materials from the YouTube, the producer of the television program may cut cost production significantly

ANALYSIS OF STRATEGY AND IMPLEMENTATION DIFFUSION OF INNOVATION OF QLUE APPLICATION TECHNOLOGY IN JAKARTA SMART CITY

DKI Jakarta has many challenges, so the government should be more effective and efficient to use integrated information and communication technology in every public sector, especially for the realization of a smart city program. Qlue presents as one of the innovations of communication technology to answer society’s needs of media. It is reporting all problems that happened in the neighborhood. The purpose of this research is to analyze the strategy and implementation of the diffusion of innovations that PT. Qlue Performa Indonesia has done to support the Jakarta Smart City program. This research uses qualitative methods with interviews, observation, and literature review. Then, described descriptively and analyzed with Everett Rogers’ (1983) Diffusion of Innovations theory are innovation, communication channels, time, and a social system. The result is the strategy and implementation of diffusion of innovations from Qlue need to be improved on knowledge and persuasion stage until the people of DKI Jakarta knowing about the impact of using Qlue for their daily life. In the end, the research shows that the development of the new communication technology which is more interactive has been influenced by the values of users and basic human needs.

ANALYSIS OF STRATEGY AND IMPLEMENTATION DIFFUSION OF INNOVATION OF QLUE APPLICATION TECHNOLOGY IN JAKARTA SMART CITY

DKI Jakarta has many challenges, so the government should be more effective and efficient to use integrated information and communication technology in every public sector, especially for the realization of a smart city program. Qlue presents as one of the innovations of communication technology to answer society’s needs of media. It is reporting all problems that happened in the neighborhood. The purpose of this research is to analyze the strategy and implementation of the diffusion of innovations that PT. Qlue Performa Indonesia has done to support the Jakarta Smart City program. This research uses qualitative methods with interviews, observation, and literature review. Then, described descriptively and analyzed with Everett Rogers’ (1983) Diffusion of Innovations theory are innovation, communication channels, time, and a social system. The result is the strategy and implementation of diffusion of innovations from Qlue need to be improved on knowledge and persuasion stage until the people of DKI Jakarta knowing about the impact of using Qlue for their daily life. In the end, the research shows that the development of the new communication technology which is more interactive has been influenced by the values of users and basic human needs

THE EFFECT OF INTERNAL PUBLIC RELATIONS CAMPAIGN PROGRAMME TOWARDS EMPLOYEES BEHAVIORAL CHANGES

Nowadays, environmental crisis becomes our challenge. Therefore, we must take care of our environmental problems together. Atma Jaya Catholic University of Indonesia as one of the educational institutions in Indonesia also contributes to take care of our environmental problems through an environmental awareness campaign program named #CerMatKerLAP (Saving Papers, Electricity, Water, and Plastics Smartly). The main purpose of this research is to understand the effect of the program towards Atma Jaya’s employee behavioral changes. Then, publication is needed to support the internal public relations campaign program, also as the communications tools, so the messages will be well delivered to the public. The theories used by this research are the types of publication based on the internal public relations campaign (printed materials, spoken & visual words, media gathering) and the five steps of behavioral changes by Everett Rogers (Awareness, Interest, Evaluation, Trial, Adaptation – AIETA Model). The method used by this research is quantitative with questionnaire as the data collection method. The sampling technique used by this research is stratified sampling with Atma Jaya’s permanent employees who know the campaign as the respondents of this research. The sample obtained for this research are 90 respondents. The result shows that the #CerMatKerLAP internal public relations campaign affects positively and significantly contributes to the behavioral changes of Atma Jaya’s permanent employees

THE EFFECT OF INTERNAL PUBLIC RELATIONS CAMPAIGN PROGRAMME TOWARDS EMPLOYEES BEHAVIORAL CHANGES

Nowadays, environmental crisis becomes our challenge. Therefore, we must take care of our environmental problems together. Atma Jaya Catholic University of Indonesia as one of the educational institutions in Indonesia also contributes to take care of our environmental problems through an environmental awareness campaign program named #CerMatKerLAP (Saving Papers, Electricity, Water, and Plastics Smartly). The main purpose of this research is to understand the effect of the program towards Atma Jaya’s employee behavioral changes. Then, publication is needed to support the internal public relations campaign program, also as the communications tools, so the messages will be well delivered to the public. The theories used by this research are the types of publication based on the internal public relations campaign (printed materials, spoken & visual words, media gathering) and the five steps of behavioral changes by Everett Rogers (Awareness, Interest, Evaluation, Trial, Adaptation – AIETA Model). The method used by this research is quantitative with questionnaire as the data collection method. The sampling technique used by this research is stratified sampling with Atma Jaya’s permanent employees who know the campaign as the respondents of this research. The sample obtained for this research are 90 respondents. The result shows that the #CerMatKerLAP internal public relations campaign affects positively and significantly contributes to the behavioral changes of Atma Jaya’s permanent employee