THE IMPACT OF BRAND IMAGE AND BRAND AWARENESS ON REPURCHASE INTENTION THROUGH PERCEIVED QUALITY (Study on Lake Toba, North Sumatera)

Nowadays, Tourism, one of the Indonesian foreign exchange has been giving high role in raising the Indonesia GDP. Number of tourist in Indonesia is increasing significantly. Whereas, the number of the local visitors who came to Lake Toba (one of the biggest tourism place in Indonesia) increasing slowly. The aim of this research is to examine the factors that may influence tourist to visit Lake destination. The study surveyed 185 visitors who came to Lake Toba. The survey period was from the third week of July 2015 until the forth week of July 2015. The data analyses were conducted by confirmatory factor analysis and structural equation modeling. The results of statistical analysis reflected that most of the visitors of Lake Toba are highly concern about Brand Image four times more than Brand Awareness. This study demonstrated that brand image and brand awareness positively affected perceived quality, moreover, perceived quality was factors that influenced the tourist to visit Lake Toba

EFFECT OF SERVICE QUALITY TO PURCHASING DECISION THROUGH BRAND TRUST AND BRAND IMAGE (Study in Gracia Skin Clinic at Semarang City)

This study was conducted to determine how service quality influenced consumer’s purchasing decisions, through brand image and brand trust on Gracia Skin Clinic Semarang.The result then used to take the company's policy in the future so that it can continue to survive in the increasingly fierce competition. The research data was collected from 100 customers Gracia Skin Clinic Semarang. This study used nonr probability techniques. The data in this study using Structural Equation Model in AMOS program after the previous validity test, realiability test and Confirmatory Factor Analysis testaims to find out whether the research model is fit or need to be modified. There are five hypotheses were tested in this study, and only three accepted hypotheses. There are : brand trust has a positive effect on purchasing decision, service quality has a positive effect on purchasing decisions and service quality has a positive effect on brand trust. The most positive effect belongs to service quality on the brand trust

PENGARUH PERSEPSI HARGA, KUALITAS PELAYANAN MELALUI KEPUASAN PELANGGAN TERHADAP MINAT BELI ULANG PADA RUMAH KECANTIKAN SIFRA DI PATI (Studi Pada Griya Kecantikan Sifra 1 Jalan Astina-Pati)

Pemasaran berkembang dengan pesat dan memahami perilaku konsumen menjadi salah satu strategi dalam keberhasilan memasarkan produk. Menghasilkan suatu produk yang diinginkan konsumen akan mengefisienkan kegiatan pemasaran, melalui pemahaman perilaku konsumen akan diperoleh informasi bagaimana konsumen mengembangkan sejumlah alternatif dalam minat menggunakan jasa ulang. Informasi ini akan menjadi fokus kegiatan pemasaran untuk mendesain produk, harga, bauran promosi, distribusi sampai dengan sistem pelayanan sesuai dengan yang diperlihatkan konsumen melalui perilakunya. Tujuan dalam penelitian ini adalah untuk menganalisis pengaruh tarif dan kualitas pelayanan terhadap kepuasan pelanggan dan untuk menganalisis pengaruh tarif, kualitas pelayanan dan kepuasan pelanggan terhadap minat beli. Populasi dalam penelitian ini adalah pengguna jasa rumah kecantikan Sifra di wilayah Pati, dengan jumlah sampel sebanyak 75 responden. Teknik pengambilan sampel adalah acidental Sampling. Jenis data yang digunakan adalah data primer dengan kuesioner dan data sekunder dengan kepustakaan. Alat analisis yang dipergunakan adalah path analisys. Hasil dari penelitian ini adalah : tarif dan kualitas pelayanan berpengaruh terhadap kepuasan pelanggan, tarif, kualitas pelayanan dan kepuasan pelanggan berpenagruh terhadap minat beli. Kepuasan pelanggan merupakan variabel intervening di antara pengaruh tarif dan kualitas pelayanan etrhadap minat beli

PENGARUH BRAND AMBASSADOR, SALES PROMOTION, DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN MELALUI BRAND IMAGE (Studi Kasus Mahasiswa UNDIP untuk Produk Luwak White Koffie)

White coffee is one of the innovations of coffee which is being favored by the community nowadays. White coffee trends in packaging in Indonesia make a lot of industry players who produce black coffee switch to produce white coffee. Nowadays the trend of drinking coffee is not only for the old generation, but also in youth generation. This phenomenon makes every company do various ways to make consumers interested to purchase their products. One of the strategies is to use a popular brand ambassador among young people and inviting international celebrity. This study aims to analyze the influence of brand ambassador, sales promotion, and word of mouth on brand image and the influence of brand ambassador, word of mouth, and brand image of purchasing decision. The sample used in this research was Diponegoro University students who have ever bought and consumed at least 1 times Luwak White Koffie product, and have seen Luwak White Koffie advertisement with brand ambassador Lee Min Ho both print and electronic media. A number of samples in this study were 187 respondents. The analysis technique in this research was the technique of Structural Equation Model (SEM) with AMOS 22.0 program. The study shows that brand ambassador, sales promotion, and word of mouth have a positive and significant to brand image. The higher rating to brand ambassador, sales promotion, and word of mouth, it would be higher on the rating of brand image Luwak White Koffie. Brand ambassador, word of mouth, and brand image has significant positively to purchase decision. The higher of rating to brand ambassador, word of mouth, and brand image will be higher of purchase decision of Luwak White Koffie

ANALISIS PENGARUH ATRIBUT PRODUK TABUNGAN, MUTU TABUNGAN DAN PROMOSI PENJUALAN TERHADAP CITRA PERUSAHAAN DALAM MENINGKATKAN MINAT MENABUNG NASABAH TABUNGAN (Studi kasus pada Bank Jateng Cabang Kordinator Semarang)

This study aims to analyze how much influence the product ttribute, product quality and sales promotions to customer’s interest saving inn Bank Jateng Cabang Kordinator Semarang. This study also aims to analyze whether the variable image of the company is able to imediate variable product attribute,product quality and sales promotions of the interest of saving. The population used in this study are active customers who are conducting transactions at Bank Jateng Cabang Kordinator Semarang. Samples in this study is 100 respondentsand the technique used is the technique of Non-Probability sampling with accidential sampling approach (sampling by coincidence). From the analysis, the indicators in this study is valid and the variables are valid. The results showed that the variables attribute product, product quality and sales promotions has positive effect on the company’s image. Then, the image variable positive effect on the company’s interest in the customer savings at BankJateng cabang Kordinator Semarang

PENGARUH PERSEPSI KUALITAS PRODUK, DAYA TARIK PROMOSI, DAN BRAND AMBASSADOR TERHADAP KEPUTUSAN PEMBELIAN DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING (Studi Pembelian Produk Kosmetik Wardah Pada Mahasiswi FEB Universitas Diponegoro Semarang)

The purpose of this study was to analyze the influence of perception of product quality, attractiveness of promotions, and brand ambassador against purchasing decisions with the brand image as an intervening variable. This research was conducted to consumers who ever make a purchase in Wardah cosmetics, where the respondents in this study is the student of the Faculty of Economics and Business of the University of Diponegoro in the academic year of 2013-2016. The number of samples in this research as much as 131 respondents. With the method of collecting data through questionnaires and sampling method in this research is non probability sampling with purposive sampling technique. This research uses the Partial Least Square analysis techniques, which are being estimated by the program SmartPLS 2.0. A Summary of this research in that the perception of product quality, attractiveness of promotions, brand ambassador and brand image as an intervenning variable have an effect direcrly and indirectly against the purchasing decisions. Brand image is the factor that most affect consumers in making purchasing decisions. So the higher the brand image of a product then the higher the purchasing decisions of consumers on such products. The perceived benefits of greatly influence consumer purchase decisions in conducting at Wardah cosmetic products

ANALISIS PENGARUH HARGA, KUALITAS PRODUK, DAN KESADARAN MEREK TERHADAP KEPUASAN PELANGGAN DAN IMPLIKASINYA TERHADAP LOYALITAS PELANGGAN (Studi pada Mahasiswa Pengguna Kartu Simpati di Wilayah Kota Semarang)

This research is motivated by a decrease in the level of customer satisfaction with Simpati cards that indicate a decline in consumer loyalty to the Simpati Card. With the existing problems, this study aimed to examine the effect of pricing, product quality and brand awareness on consumer loyalty premises customer satisfaction sebgai intervening variables. This research was conducted by using multiple regression analysis. Samples in this study of 100 respondents Simpati Card users in the city of Semarang. In this penenlitian there are models with price, product quality and brand awareness as independent variables, as intervening customer satisfaction, and customer loyalty as the dependent variable. By using the software SPSS for windows. The results of research showing that price, the consumer quality, and brand awareness positive and significant impact on consumer satisfaction with the results = 0,198 + 0,451 + 0,336 s well as consumer satisfaction is positively and significantly with the results = 0,84

ANALISIS PENGARUH LIFESTYLE, KUALITAS PELAYANAN DAN PERCEIVED VALUE TERHADAP CUSTOMER VALUE UNTUK MENINGKATKAN MINAT BELI KONSUMEN PADA APARTEMEN DI KOTA SEMARANG (Studi pada MG.Suites Apartemen, Star Apartemen dan The Parama Graha Apartemen)

The problem in this research is still a lot of people of semarang and outside of semarang choose to buy a house than with the apartment .This research aims to test the power of lifestyle quality of services and perceived value to customer value to improve consumer purchasing interest in an apartment in semarang (study in the mg.suites apartment , apartment star and parama graha apartment). This study using three independent variable is lifestyle , the quality of services and perceived value , variable interest then buy the consumer as an independent variable variable variable customer value as of intervening. A method of this research technique using probability sample that is random sampling and clusters of sampling to sample as many as 121 of respondents in the middle class and over who had bought an apartment in semarang .A method of data analyst using a technique double regression analysis , the analysis includes: test the validity of , a test of reliability , test the assumption of the classics , linear regression test doublet test , test f , test the coefficients determined and test sobel. The results show significant and positive effect lifestyle to customer value, significant and positive effect service quality to customer value, significant and positive effect perceived value to customer value, and then significant and positive effect customer value to purchase intention

THE EFFECT OF DESTINATION ATTRACTIVENESS, DESTINATION SERVICE QUALITY AND TOURIST SATISFACTION ON THE INTENTION OF REVISIT TO KOTA LAMA SEMARANG

The purpose of this study was to examine the factors that tend to influence the behavior of interest in returning to a destination. This study develops a problem regarding how the quality of destination services and destination attractiveness can positively affect tourist loyalty in terms of interest in returning to visit. This study uses 2 types of research data, namely primary data and secondary data. In this research, the population determined is the people who visit the Kota Lama Semarang tour who have visited more than 3 times. This research uses analytical techniques that are quantitative analysis using the Structural Equation Model (SEM) technique as a statistical instrument to test various hypotheses that have been determined. The results of this study indicate that destination attractiveness affects tourist satisfaction; destination service quality affects tourist satisfaction; This study cannot prove the effect of destination attractiveness on interest in returning to visit; however, this research can prove the influence of destination service quality on interest in returning to visit; and the influence of tourist satisfaction influences the interest in returning to visit. Keywords : Destination attraction; Quality of Service; Destination Service Quality; Tourist Satisfaction; SE

PENGARUH ATMOSFER KAFE, DAYA TARIK PROMOSI, DAN VARIASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN DENGAN CITRA MEREK SEBAGAI VARIABEL INTERVENING (Studi Pada Kafe Blackbone Coffee Banyumanik, Semarang)

Food business is one of the favorite business in Semarang, especially café. It’s proven with the rising of the growth number by 2010 to 2016 in Semarang area. One of the favorite café is Blackbone Coffee, located in Banyumanik. The tight competition in this business become one of the factor of decreasing selling in Blackbone Coffee. Therefore creative ideas are needed to hold the business on. The goal of this study is to explain the influence of the café’s atmosphere, promotion appeal, and product’s variety to the purchase decision, where the brand image is used as the intervening variable between the café’s atmosphere, promotion appeal, and product’s variety of the purchase decision in the Blackbone café. Those factors have the bisggest impact in the purchase decision by the customers. Sample were collected from 100 repondents. Respondents' answers were analyzed by Multiple Linear Regression using SPSS program. The result show that café’s atmosphere, promotion appeal, and product variety has positive and significant impact on brand image variable. 0,383 for café atmosphere, 0,161 for promotion appeal, and 0,459 for product variety. Brand image as the intervening variable has positive and significant impact on purchase decision variable with 0,443