Understanding the construction of marketers’ credibility by NZ senior managers: An interpretive study

Academics report that marketers are losing their influence in the boardroom due in part to serious challenges to marketing’s credibility. Although the credibility of marketing sources has received much attention since the early 1950s, research into how individuals in business organisations construct the credibility of marketers is scarce. This study, using in-depth interviews, describes how seven senior managers from different New Zealand businesses construct the credibility of marketers. For these senior managers, the credibility of marketers is grounded in their performance in delivering commercial outcomes. The findings also suggest that senior managers construct credibility in terms of a work aspect and a social aspect of a marketer’s performance, and that both these aspects have to be present if the marketer is to be considered credible. The work aspect of performance is made up of a marketer’s Pedigree, Projects, and Pervasive Influence. The Pedigree of a marketer includes their qualifications, skills and background. A degree is usually the minimum qualification required, particularly for more senior marketing roles. Skills expected from marketers include leadership, management, sales and intuition. With regard to background, the marketer needs to demonstrate they have achieved commercial outcomes in previous employment to be considered credible. Projects describes how marketers must design and implement cogent marketing plans, work effectively without supervision, achieve commercial outcomes in a clever or creative way, and provide evidence that their projects have contributed to commercial outcomes. Pervasive Influence describes how marketers influence others in the organisation toward customer-centricity. Marketers can lose credibility in the work aspect of their performance when they have no structured purpose to their marketing research, are unable to execute marketing plans or are unable to demonstrate the results of a marketing project. The social aspect of a marketer’s performance is made up of Personal Integrity and Professional Conduct. Personal Integrity describes marketers who are respected, take pride in their work, strive to improve themselves and are not precious. Professional Conduct describes a marketer who relates and collaborates competently and professionally with others, and is a team fit. Marketers lose credibility in the social aspect of their performance when they are precious, flighty, argumentative, and only out for themselves. This paper contributes a framework that describes the construction of a marketer’s credibility from a senior manager’s perspective. It also introduces a new understanding of credibility, grounded in performance terms, which is distinct from past conceptualisations of credibility found in the literature, which is based on expertise and trustworthiness. These findings demonstrate that while a marketer might be considered an expert and trustworthy, if they are not delivering commercial outcomes then they may not be considered credible, from a senior manager’s perspective

Jarlskog Invariant of the Neutrino Mapping Matrix

The Jarlskog Invariant $J_{\nu-map}$ of the neutrino mapping matrix is calculated based on a phenomenological model which relates the smallness of light lepton masses $m_e$ and $m_1$ (of $\nu_1$) with the smallness of $T$ violation. For small $T$ violating phase $\chi_l$ in the lepton sector, $J_{\nu-map}$ is proportional to $\chi_l$, but $m_e$ and $m_1$ are proportional to $\chi_l^2$. This leads to $J_{\nu-map} \cong {1/6}\sqrt{\frac{m_e}{m_\mu}}+O \bigg(\sqrt{\frac{m_em_\mu}{m_\tau^2}}\bigg)+O \bigg(\sqrt{\frac{m_1m_2}{m_3^2}}\bigg)$. Assuming $\sqrt{\frac{m_1m_2}{m_3^2}}<<\sqrt{\frac{m_e}{m_\mu}}$, we find $J_{\nu-map}\cong 1.16\times 10^{-2}$, consistent with the present experimental data.Comment: 19 page

Radio-Optical Galaxy Shape and Shear Correlations in the COSMOS Field using 3 GHz VLA Observations

We present a weak lensing analysis of the 3 GHz VLA radio survey of the COSMOS field, which we correlate with overlapping HST-ACS optical observations using both intrinsic galaxy shape and cosmic shear correlation statistics. After cross-matching sources between the two catalogues, we measure the correlations of galaxy position angles and find a Pearson correlation coefficient of $0.14 \pm 0.03$. This is a marked improvement from previous studies which found very weak, or non-existent correlations, and gives insight into the emission processes of radio and optical galaxies. We also extract power spectra of averaged galaxy ellipticities (the primary observable for cosmic shear) from the two catalogues, and produce optical-optical, radio-optical and radio-radio spectra. The optical-optical auto-power spectrum was measured to a detection significance of 9.80$\sigma$ and is consistent with previous observations of the same field. For radio spectra (which we do not calibrate, given the unknown nature of their systematics), although we do not detect significant radio-optical (1.50$\sigma$) or radio-radio (1.45$\sigma$) $E$-mode power spectra, we do find the $E$-mode spectra to be more consistent with the shear signal expected from previous studies than with a null signal, and vice versa for $B$-mode and $EB$ cross-correlation spectra. Our results give promise that future radio weak lensing surveys with larger source number densities over larger areas will have the capability to measure significant weak lensing signals.Comment: 19 pages, 17 figures, accepted for publication in MNRA

The impact of technology: value-added classroom practice: final report

This report extends Becta’s enquiries into the ways in which digital technologies are supporting learning. It looks in detail at the learning practices mediated by ICT in nine secondary schools in which ICT for learning is well embedded. The project proposes a broader perspective on the notion of ‘impact’ that is rather different from a number of previous studies investigating impact. Previous studies have been limited in that they have either focused on a single innovation or have reported on institutional level factors. However, in both cases this pays insufficient attention to the contexts of learning. In this project, the focus has been on the learning practices of the classroom and the contexts of ICT-supported learning. The study reports an analysis of 85 lesson logs, in which teachers recorded their use of space, digital technology and student outcomes in relation to student engagement and learning. The teachers who filled in the logs, as well as their schools’ senior managers, were interviewed as part of a ‘deep audit’ of ICT provision conducted over two days. One-hour follow-up interviews with the teachers were carried out after the teachers’ log activity. The aim of this was to obtain a broader contextualisation of their teaching

Gender Differences in Smoking Among an Urban Emergency Department Sample.

BackgroundUrban emergency department (ED) patients have elevated smoking and substance use compared with the general population. We analyzed gender differences in smoking among an urban ED sample and assessed the contribution of substance use, demographic, and couple factors.MethodsWe conducted a secondary analysis of data obtained from a cross-sectional, observational survey (N = 1037 participants) on drinking, drug use, and intimate partner violence (IPV). Gender-specific logistic regression models for current (past 30-day) smoking and multinomial regression models for smoking intensity (light: ⩽5 cigarettes per day [CPD]; moderate: 6 to 10 CPD; heavier: &gt;10 CPD) were estimated.ResultsSmoking prevalence was higher among men than women (35.5% vs 18.9%; P &lt; .001). Substance use (frequency of intoxication, marijuana, amphetamine, and cocaine use), demographic (food insufficiency, unemployment), and couple-related factors (having a spouse/partner who smoked, IPV involvement, being in a same-gender couple) were differentially associated with current smoking and level of intensity among men and women.ConclusionsEmergency department staff should consider the impact of polysubstance use, food insufficiency, unemployment, and whether both partners in the couple smoke when screening patients for smoking and formulating cessation treatment plans. Women in same-gender relationships and those who have experienced IPV involvement may require additional referral

The Effects of Merit Awards on District-Level High School Graduation: Evidence From Michigan

This paper considers the effects of the Michigan Merit Award, a college scholarship program, on high school graduation rates. Students qualify via a standardized high school proficiency exam. Identification is achieved through difference-in-differences estimation using both a broad set of controls and a stricter set of controls. The effects on graduation rates differ depending on the model specification, as some significant results show a positive correlation between the introduction of the program and graduation rates, while others a negative effect. Where it appears the award increased graduation rates, pinpointing the exact impact of the award on graduation levels is difficult because it appears that some of the gains in Michigan were continuations in existing trends. Other significant results shed some more light on educational inputs and their effects on graduation. Results are inconclusive on net, but tend to reject the notion that the award led to increased graduation rates

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