Persuasive Messaging in Facebook’s “Here Together” Campaign to Save Face and Rebuild Consumer Trust

In order to weigh the effectiveness of Facebook’s “Here Together” persuasive advertising campaign, this study applied two of Packard’s eight hidden needs and cognitive dissonance theory as a methodological frame for evaluating the campaign’s use of persuasive messaging. As Facebook’s public image was falling apart in the wake of the Cambridge Analytica scandal, the company launched “Here Together” to rebuild consumer trust. This study found that although Facebook effectively used Packard’s compelling needs in its persuasive messaging, it did not resolve the cognitive dissonance created in its users, therefore rendering the campaign ineffective. The paper upon which this poster was based was written for the Senior Seminar course in Communication Arts. The paper was competitively selected for and subsequently presented at the Northwest Communication Association Conference in Coeur d’Alene, Idaho in April 2019

Enforcing foreign arbitral awards in Australia against non-signatories of the arbitration agreement

This article investigates two questions that may arise in Australian proceedings for the enforcement of a foreign arbitral award where the award-debtor is not named in the relevant arbitration agreement and asserts that it is not a party to that agreement. The first question that may be contested in those circumstances is whether the award-debtor is for some reason precluded from denying its privity to the relevant arbitration agreement. Where this is not the case, the allocation of the onus of proof with regard to the award-debtor’s privity to the agreement may become relevant. In the context of investigating these two questions, this article discusses the views expressed in IMC Aviation Solutions Pty Ltd v Altain Khuder LLC, decided in 2011 by Croft J as trial judge and then by the Victorian Court of Appeal

Index to Jack Shannahan Interview

This index provides a time-stamped overview of the subjects discussed during an oral history interview with Erwin Jack Shannahan, Linfield College class of 1945