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10 research outputs found

Company activities for managing customer equity

Author: Behram Hansotia
Publication venue: 'Springer Science and Business Media LLC'
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Issues and challenges in estimating customer equity

Author: Behram Hansotia
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

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Bridging the research gap between marketing academics and practitioners

Author: Behram J Hansotia
Publication venue: 'Springer Science and Business Media LLC'
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On Stochastic Programming

Author: Hansotia Behram Jehanbux
Publication venue
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66 p.Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 1973.U of I OnlyRestricted to the U of I community idenfinitely during batch ingest of legacy ETD

Illinois Digital Environment for Access to Learning and Scholarship Repository

Marketing by objectives: Using segmentation based on purchase timing to enhance customer equity

Author: AP Dempster
B Hansotia
B Hansotia
B Hansotia
Behram Hansotia
CR Nelson
DR Cox
G Kass
H Assael
JD Kalbfleisch
JK Vermunt
L Breiman
M Wedel
PD Allison
SC Wheelwright
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

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A multi-attribute approach to understanding shopping behavior

Author: Behram J. Hansotia
C.T. Janassen
David L. Huff
Kelvin Lancaster
Louis P. Bucklin
M. Fishbein
Roger M. Downs
Ronald L. Vaughn
William Applebaum
William J. Baumol
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

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How Customer Self-Determination Influences Relational Marketing Outcomes: Evidence from Longitudinal Field Studies

Author: Brehm Jack W.
DeCharms Richard
Dowling Grahame R.
Dyché Jill
Hansotia Behram
Huffman Cynthia
Hughes Arthur M.
Mele Alfred R.
Ryan Richard M.
Sandberg Kirsten D.
Susan Fournier
Tracey Arial
Publication venue: 'American Marketing Association (AMA)'
Publication date
Field of study

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Creating Enduring Customer Value

Author: Anderson James C.
Anderson James C.
Ashton Kevin
Blattberg Robert C.
Blattberg Robert C.
Dwyer Robert F.
Gale Bradley T.
Griffin Jill
Gupta Sunil
Hansotia Behram J.
Hauser John R.
Howard John A.
Kumar Minu
Kumar V.
Kumar V.
Lazear E.P.
Reinartz Werner
Rust Roland T.
Sawyer Alan G.
Thomas Jacquelyn S.
V. Kumar
Werner Reinartz
Publication venue: 'American Marketing Association (AMA)'
Publication date
Field of study

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Analyzing the Diffusion of Global Customer Relationship Management: A Cross-Regional Modeling Framework

Author: B. Ramaseshan
Bass Frank
Bass Frank
Bass Frank
Bush Alan J.
Dyche J.
Endacott R.W.J.
Farris Paul W.
Gatignon Hubert
Hansotia Behram
Hofstede Geert
Kalish Shlomo
Kumar V.
Kumar V.
Lee Chol
Li Chunqing
Mahajan Vijay
Muller Eitan
Samuel Craig C.
Sarang Sunder
Schmittlein David C.
Scott Armstrong J.
Seber G.A.F.
Sharma Aran
Srinivasan V.
Sultan Fareena
Tellis Gerard J.
Ter Hofstede Frenkel
V. Kumar
Van-Everdingen Yvonne
Vivek Shiri D.
Publication venue: 'American Marketing Association (AMA)'
Publication date
Field of study

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The Impact of Acquisition Channels on Customer Equity

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