STRATEGI ENTREPRENEURIAL GOVERNMENT DALAM PELAKSANAAN REFORMASI BIROKRASI

Penelitian ini dilatarbelakangi oleh berbagai masalah yang berkaitan dengan budaya birokrasi pemerintah yang berbelit, mahal, tidak efektif dan tidak efisien. Masalah penelitian ini adalah bagaimana strategi entrepreneurial government dalam reformasi birokrasi di Kelurahan Kotakulon, Kecamatan Sumedang Selatan, Kabupaten Sumedang. Pada penelitian ini, metode penelitian yang digunakan adalah pendekatan kualitatif deskriptif. Penelitian dilaksanakan di Kantor Kelurahan Kotakulon, Kecamatan Sumedang Selatan, Kabupaten Sumedang. Teknik pengumpulan data yang digunakan pada penelitian ini yaitu wawancara, observasi, dan dokumentasi. Informan penelitian melakukan wawancara dengan sekretaris lurah Kelurahan Kotakulon, kemudian kepada pegawai Kelurahan Kotakulon, dan yang terakhir kepada masyarakat setempat di Kelurahan Kotakulon. Hasil penelitian menunjukkan bahwa analisis strategi entrepreneurial government dalam reformasi birokrasi di Kelurahan Kotakulon, Kecamatan Sumedang Selatan, Kabupaten Sumedang memperlihatkan bahwa beberapa dimensi strategi sudah diwujudkan oleh Kelurahan Kotakulon Kecamatan Sumedang Selatan Kabupaten Sumedang, hal tersebut didukung oleh potensi fisik dan non fisik yang berada di lingkungan kelurahan, meskipun begitu hambatan-hambatan dalam proses reformasi masih dirasakan oleh kelurahan

Strategy for Revisit Intention Saba Baduy Culture

Objective: The purpose of this study was to examine the effect of Service Quality, Destination Image, and Local Wisdom on Revisiting Saba Baduy Culture with Electronic Word of Mouth as an intervening variable.Methodology: This research was conducted using primary data, namely by distributing questionnaires online via Google form and disseminating through social media, namely Instagram, Line, and WhatsApp. The sampling technique used was purposive sampling. The population in this study was 115 respondents who were visitors to Saba Baduy spread across the Jakarta, Bogor, Bekasi, and Tangerang areas. The data was processed using Partial Least Square (Smart-PLS) version 3.2.9.Finding: The Baduy people are very careful with their customs and protect the natural surroundings. As they are aware that they live with nature and coexist with nature. The original Baduy tribe consists of the Inner Baduy and Outer Baduy. The Baduy tribe still maintains traditions, and customs and is anti-modern in terms of clothing, lifestyle, and others.Conclusion: An interesting conclusion found that when stakeholders build adequate infrastructure, this becomes something that does not reflect the authenticity of Baduy culture itself. On the other hand, tourists who want to return to the Baduy Traditional Villages since they want to experience nature which is still beautiful and serene, see the unique culture and local wisdom which is still very traditional, and experience the lifestyle of the Baduy people without modernization as it is seen as unique and interesting