Percepcija identiteta poduzeća u hrvatskim i slovačkim tvrtkama za preradu drva i proizvodnju namještaja

In this paper we have researched the perception of corporate identity in wood processing and furniture manufacturing companies in Croatia and Slovakia. The research was conducted as a survey using questionnaires, which contained general information about the enterprise and 10 questions regarding the perception of corporate identity. In Croatia 210 enterprises for wood processing and furniture manufacturing were surveyed and 300 enterprises in Slovakia. Only 43 (20.47 %) of them answered to all the questions, of which 35 (16.67 %) were taken into consideration in Croatia. In Slovakia 80 (26.60 %) enterprises answered to the questions, of which 59 (19.67 %) were taken into consideration. The given data were analyzed statistically using χ2-test. The main hypothesis was that there was no significant difference in the perception of corporate identity in Croatian and Slovakian wood processing and furniture manufacturing firms. The results showed that corporate identity in Croatian and Slovakian wood processing and furniture manufacturing companies was mostly defined and identified with visual presentation of the company, image and reputation and differentiation in the market. At the same time, most respondents thought that corporate identity was mostly made of the company design, outward communication and company’s philosophy. In general, the only significant difference between answers of Croatian and Slovakian respondents was established for the question 4 (How would you define „Corporate Identity” in your own words).Identitet poduzeća različiti autori različito defi niraju i zasad ne postoji jedinstvena defi nicija. No identitet poduzeća svakako je “duša” svake kompanije i temelji se na povijesti, okruženju, prethodnom razvoju i prepoznatljivosti na tržištu. U radu je istraživana percepcija identiteta poduzeća u poduzećima za preradu drva i proizvodnju namještaja u Hrvatskoj i Slovačkoj. Istraživanje je provedeno anketiranjem upitnikom koji je, uz opće informacije o tvrtki, sadržavao 10 pitanja vezanih za percepciju identiteta poduzeća. U Hrvatskoj je anketirano 210 poduzeća za preradu drva i proizvodnju namještaja, a u Slovačkoj 300 njih. U Hrvatskoj su na anketu odgovorile samo 43 tvrtke (20,47 %), od kojih je u razmatranje uzeto njih 35 (16,67 %). U Slovačkoj je 80 poduzeća (26,60 %) odgovorilo na upitnik, a od tog je broja analizirano 59 (19,67 %) upitnika. Dobiveni su podaci statistički analizirani primjenom χ2-testa. Osnovna hipoteza bila je da ne postoji značajna razlika u percepciji identiteta poduzeća između hrvatskih i slovačkih tvrtki za preradu drva i proizvodnju namještaja. Rezultati pokazuju da se identitet poduzeća u hrvatskim i slovačkim tvrtkama za preradu drva i proizvodnju namještaja uglavnom defi nira i izjednačuje s vizualnom prezentacijom tvrtke, njezinim imidžem i prepoznatljivošću na tržištu. Istodobno, najveći broj anketiranih misli da identitet poduzeća tvore dizajn tvrtke, komunikacija tvrtke s okruženjem i njezina filozofija. Jedina bitna razlika u odgovorima hrvatskih i slovačkih ispitanika ustanovljena je za pitanje 4. (Kako biste svojim riječima defi nirali pojam “identitet poduzeća”?)

Podnikatelské prostředí, obchodní zvyklosti a kulturní specifika Řecka a jeho ekonomická spolupráce s ČR

Práce charakterizuje specifika provázející obchodní jednání s řeckými obchodními partnery a formuluje základních doporučení pro úspěšné jednání českých ekonomických subjektů s řeckými protějšky. Analyzuje vzájemných ekonomické vztahy České republiky a Řecka, perspektivní odvětví spolupráce a příčiny nízké úrovně vzájemné obchodní výměny

Share or not to share? Sharing economy in public eyes

Research background: Sharing (or collaborative) economy brought a bulk of possibilities to spread the business internationally not only for private sector, but also for every citizen who own any assets demanded on the market. With a vital support of web platforms even individuals can utilise shared goods and services either as a supplier or as buyer. Purpose of the article: The study aims at the assessment of public attitudes towards the phenomenon of sharing economy. More detailed, the willingness to utilise shared services and goods as well as the willingness to offer them are investigated. Methods: The questionnaire survey was conducted to reveal the public attitudes towards selected aspects of sharing economy. Dominantly, the Likert-type scale is used to express respondents’ attitudes, but also the method of semantic differential was utilised. It is used as the 7-points rating scale designed to measure the connotative meaning of the sharing economy concept. The questionnaire was distributed among public using purposive sampling via web platforms. The frequency and contingency analyses with support of the relevant statistics are used to process the data. Findings & Value added: The survey reached mostly young people which is positively perceived as lot of “web-skilled” individuals could be expected among such a sample. Internet literacy is a pre-cursor for sharing economy possibilities utilisation. Surprisingly, higher share respondents do not expressed interest to offer services via sharing economy platforms. Overall, no more than 30% of the sample utilise shared services. Here, men seem to be more embraced to be involved

How the global economy reflected the year of the pandemic

Research background: The coronavirus pandemic in 2020 had a significant impact on all aspects of life, from the point of view of the individual by forcing social isolation, moving work and study to the home, enormous pressure on the social and health system, but also by forcing closures of services and direct contact with customers. These, as well as other factors, have also had an impact on the performance of economies around the world. Purpose of the article: The paper aims to evaluate the development of the world's major economies in terms of macroeconomic indicators and foreign trade in the pandemic period and previous periods. The social and environmental aspects of the impact of the pandemic on selected economies are also reflected. Methods: Analysis of the main macroeconomic data, comparison and synthesis of findings. Findings & Value added: The interdependence of economies and interconnectedness of markets on transport routes associated with reduced mobility, forced isolation of people and death of economic activity had a significant impact on all the observed indicators, where a significant decline in GDP could be observed in all countries except China. This country was the only one that managed to keep GDP growth in positive numbers. Unemployment development was not equal in the observed economies due to different labour market environment. On the contrary, the environment has benefited in some way

Consumers – global citizens from the CSR 2.0 perspective

The article focuses on CSR 2.0 concept (Corporate Sustainability and Responsibility) in context with concept of a circular economy and responsible consumer. The main goal of CSR 2.0 is an improvement of the quality of life for all people in the world. This concept perceives consumers as global citizens. The basic principles of CSR 2.0 are Creativity (C), Scalability (S), Responsiveness (R), Glocality (2) and Circularity (0). The companies which implement CSR 2.0 can bring innovative solutions to most pressing social, environmental and ethical problems and challenges in the world. Responsible and conscious consumers can engage in the process of implementing CSR 2.0 by their willingness to collaborate and participate in the marketplace and corporate world. The aim of this paper is to look at the consumer from the “Glocality and Circularity perspective” according to the basic principles of CSR 2.0 in the condition of the Slovak Republic. To fulfil this aim, we conducted a survey of 1061 Slovak inhabitants. The results show the profile of our respondents according to their local actions (environmental actions, buying ethical products etc.) and their profile/activities regarding their participation on circularity (e.g. recycling, re-using, sharing etc.)