Suboptimality of Sales Promotions and Improvement Through Channel Coordination

This paper deals with sales promotions in the form of consumer price discounts in fast-moving consumer goods. First, we show analytically that suboptimality is to be expected with respect to the size of the consumer price discount. This is due to the separate decision making of the retailer and the manufacturer. We then compute the impact of this suboptimality for a database of eighty-six sale promotions, and we find that it is substantial. On average, the actual profitability of the sales promotions is only about one fourth of its potential profitability. The suboptimality problem can be solved through specific arrangements between retailer and manufacturer, which have the purpose of better channel coordination. One of these is a proportional discount sharing arrangement, in which each party contributes to the consumer price discount in proportion to its original margin (without sales promotion). Several other winwin arrangements are possible also

Food security impact of global equities : executive summary

This study describes methodologies that have been developed to assess the food security impact of agricultural technologies supplied by stock exchange companies on the basis of publicly available revenue data. The methods have been developed for fertiliser, improved seeds, cooling and packaging. Given the lack of information on key variables at present it is only possible to apply the method for fertiliser to all companies that sell the technology in their portfolio. For the other three technologies additional information is necessary that is not publicly available

FUSIONS Definitional Framework for Food Waste

none21To develop reliable food waste estimates, which can be accurately repeated over time, it is necessary to produce data within a robust methodological framework. This must comprise a consistent definition of food waste and its components, and consistent system boundaries for the food supply chain. The absence of a framework for defining food waste to date has led to the production of datasets that are not always comparable or transparent as to which fractions are included. A common definitional framework will support policy-makers at both EU and Member State level, and stakeholders across the food supply chain, by enabling them to accurately track the rate of food waste reduction, and the effectiveness of their waste prevention strategies. The development of this framework for defining food waste signals a key step towards improving our understanding of the food waste challenge in Europe and its consistent use will help measure progress towards both resource efficiency and food security goals.openKarin Östergren; Jenny Gustavsson; Hilke Bos-Brouwers; Toine Timmermans; Ole-Jørgen Hansen; Hanne Møller; Gina Anderson; Clementine O’Connor; Han Soethoudt; Tom Quested; Sophie Easteal; Alessandro Politano; Cecilia Bellettato; Massimo Canali; Luca Falasconi; Silvia Gaiani; Matteo Vittuari; Felicitas Schneider; Graham Moates; Keith Waldron; Barbara RedlingshöferKarin Östergren; Jenny Gustavsson; Hilke Bos-Brouwers; Toine Timmermans; Ole-Jørgen Hansen; Hanne Møller; Gina Anderson; Clementine O’Connor; Han Soethoudt; Tom Quested; Sophie Easteal; Alessandro Politano; Cecilia Bellettato; Massimo Canali; Luca Falasconi; Silvia Gaiani; Matteo Vittuari; Felicitas Schneider; Graham Moates; Keith Waldron; Barbara Redlingshöfe