13 research outputs found

    Linking cause assessment, corporate philanthropy, and corporate reputation

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    This study analyzes the link between cause assessment, corporate philanthropy, and dimensions of corporate reputation from different stakeholders' perspectives, using balance theory as a conceptual framework and the telecommunications industry in Austria and Egypt as the empirical setting. Findings show that corporate philanthropy can improve perceptions of the corporate reputation dimensions, but the results vary between customers and non-customers and depend on the country setting

    Examining the Factors Influencing Orthopedic Physician’s Decision to Purchase Medical Devices: Evidence from Kuwait

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    It is explanatory and descriptive research to explain the relationship among factors influencing the orthopedic physician’s decision of purchasing medical devices and equipment

    When Online Reputation Drives Consumers' Online Repurchase Intentions: An Egyptian Story

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    The aim of this article is to understand how e-reputation can be a positive predictor of online repurchase intentions. Building on the Hierarchy-of-Effects model and the scale of e-reputation developed by Dutot and Castellano (2015, Corporate Reputation Review 18(4), 294\textendash 313), the study is applied and validated in an Egyptian context. Following a quantitative approach, data were collected through an online survey and tests were performed following a structural equation modelling approach (SmartPLS software). The results indicate that 57.9% of the online repurchase decision is dependent upon e-reputation. Three of the four e-reputation dimensions are validated in the Egyptian context, with interesting differences based on age and gender. Practical and academic implications are identified that can help managers and academicians study e-reputation and understand how to enhance their consumers repurchase intentions. The approach is driven by the goal of helping firms understand how they could build and maintain strong e-reputations to sell more. This study (1) proposes new predictors of online repurchase intentions, (2) validates an e-reputation management scale and (3) examines its effect on online repurchase intentions. Moreover, it supports the idea that gender-oriented strategies should be designed. \textcopyright 2023 IMI

    Linking cause assessment, corporate philanthropy, and corporate reputation

    Get PDF
    This study analyzes the link between cause assessment, corporate philanthropy, and dimensions of corporate reputation from different stakeholders' perspectives, using balance theory as a conceptual framework and the telecommunications industry in Austria and Egypt as the empirical setting. Findings show that corporate philanthropy can improve perceptions of the corporate reputation dimensions, but the results vary between customers and non-customers and depend on the country setting

    Neutrosophic Logic Theory and Applications

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    Neutrosophic logic is a very powerful and effective concept. It has different application areas due to its ability to capture the stochasticity in many complex real-life use cases. This paper presents the main types of neutrosophic sets. It also surveys and analyzes its most common applications

    Managerial traits, market orientation and organisational performance: an empirical examination in a Middle Eastern context

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    The purpose of this study is to empirically examine the role of managerial traits (need for achievement, tolerance for ambiguity, conformity, and individualism) in advancing market orientation and in turn business performance. The sample of the study consisted of 262 bank branch managers in Jordan. Structural equation modelling was used to analyse the data and test the hypotheses. Results supported all five hypotheses. Specifically, need for achievement, tolerance for ambiguity, conformity and individualism are all positively and significantly related to market orientation. This study provides evidence that managerial traits may be effective enablers of market orientation and in turn of firm performance. Firms could recruit, select and train managers with certain traits when they are in pursuit of market orientation. Even though numerous studies considered structure, process, system, behaviour, competence, leadership, and context as enhancers of market orientation, not much attention has been given to the plausible effects of psychological traits of managers on market orientation. By testing four important managerial traits, the study advances the literature on predictors of market orientation
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