Understanding factors of digital environment that affect consumers’ behaviour in Vietnam : Vietnamese Market Research

The impacts of digital world nowadays are proved to be crucial and widely spread all over all aspects of life. Understanding the behaviours of online customers is the first attempt for a successful digital marketing plan Therefore, this paper is conducted with the purpose of providing an analysis of the possible factors of the digital environment that could have impacts on the behaviour of Vietnamese consumers. In order to do so, a theoretical framework comprising of four independent variables including cost- efficiency, information satisfaction, customer trust, and internet shopping experiences that have been proved by previous studies to have strong impacts on the purchasing behaviours of consumers in the digital market. These factors are also the main hypothesizes to test the reliability and validity within Vietnamese digital market. The researcher has also decided to apply the potivist paradigm under the assistance of survey questionnaire to collect quantitative data from the customer database of a consumer goods retail company he is working at. Specifically, 250 respondents who are Vietnamese customers in the digital market have been randomly selected to participate in this paper under self-administered questionnaire. Findings indicate that while the information satisfaction, consumer trust and internet shopping experience have strong impacts on purchasing decision of Vietnamese customers in the digital market, the impacts of cost efficiency seem to be modest

Challenges in developing fish-based ecological assessment methods for large foodplain rivers

Large European floodplain rivers have a great diversity in habitats and fish fauna, but tend to be heavily modified. The complexity of these river systems and their multiple human impacts pose considerable challenges for assessment of their ecological status. This paper discusses: (1) the application of historical information on fish fauna and habitat availability to describe reference conditions; (2) responses of fish assemblages to human disturbance by comparing various rivers and river segments with different impacts and/or time series within rivers; (3) the role of floodplain water bodies in ecological assessment; and (4) monitoring of large rivers using different gears and sampling designs for main channels and floodplain habitats. The challenge for the future is to standardise and calibrate sampling methods and data to enhance the potential for ecological assessment of large rivers