Consumers Analysis Towards Fish Consumption, and its Related Factors, Barriers of Consumption and Promotion Strategies using Social Marketing frame work among women in Yazd city in 2013

Introduction: World Health Organization recommends fish consumption twice a week. The aim of this study was consumer analysis of fish consumption, its barriers and related factors using social marketing framework among women in Yazd city and identifying effective intervention measures for increasing fish consumption from the perspective of women in Yazd Methods: It is a qualitative study comprising four of the six steps of the social marketing framework including primarily planning, consumer analysis, 4 aspects of market analysis and channel analysis. After holding 3 FGDs with 36 housewives and 3 FGDs with 24 employed women from three organizations such as Education, Municipality, and Shahid Sadoughi University of Medical Sciences separately, their views, demands and preferences about fish consumption and its related factors, barriers and methods of its promotion were derived and categorized. Results: Housewives and employed women reported similar and sometimes different barriers for fish consumption. The barriers for non consumption were of the following: high price of fish, unpleasant taste of fish, having bone and goo, and dislike of fish by one of the family members. From the viewpoint of the employed women, being unfamiliar with cooking methods(promotion aspect), high price of fish, unpleasant taste of fish, having bone and goo, its favor, dislike of fish by one of the family members, and lack of time were reported as the most important barriers. Conclusion: People's views, demands and preferences about different issues and products such as health issues and healthy products are influenced by individual and environmental conditions including biologic condition and health level, cultural, social, political, economic and bio-environmental conditions which can be affected by time and by changing these conditions. Therefore, social marketing framework should emphasize on the need for a comprehensive and proper understanding of consumers of each product and categorize them by their differences in planning and implementing social marketing programs. Thus one can be certain that intervention programs reach more appropriate consumers and cause desired consumption behavior change

Study of knowledge, Attitude, Practice and Oral Health Status among High School Students in Yazd

Introduction: Oral health is one of the most important issues affecting public health. Regarding the high prevalence of dental decay and the high cost of treatment and the direct role of students in preventing dental decay, it is necessary for the students to acquire suitable knowledge, attitude and practice about oral health. Regarding lack of studies in this area, the study aimed to determine knowledge, attitude, practice and oral health status of high school students in Yazd. Methods: The cross-sectional study was carried out on 300 male high school students in Yazd city who were selected by cluster random sampling. Data collection tool included two questionnaires; the first was a valid and reliable researcher designed questionnaire which had four part of demographic information, knowledge, attitude and practice and the second one was self reported oral health questionnaire. Data were analyzed using SPSS software 21 and via description and analytical tests of T-test, ANOVA and correlation coefficient. Results: Mean score of student's knowledge about oral health was 6.38± 2.07 out of 19, and their mean score of attitude was 40.03± 5.35 in range of 10-50 and mean score of practice was 13.28± 4/09 out of 28. The most reported practice was using toothpaste in brushing and the lowest reported behavior was using antibacterial mouth wash. Mean score of self-reported oral health was 43.05± 5.19 out of 57. There was a significantly positive correlation between knowledge, attitude, practice and self-reported oral health. Conclusion: Due to insufficient awareness of school children about their oral health as well as lower performance levels , especially in cases such as the use of antibacterial mouthwash and fluoride-containing , brushing after each meal and  sweets, providing educational programs in order to increase students knowledge and function about oral health, particularly in the areas above seem to be necessary

Study Of The Effect Of Stress Management Skills On Anxiety Status Among Teachers In Meybod District High Schools On 2012

Introduction: stress is an effective factor on peoples practice and can threat the health of people and teaching is an stress full job in the world. Anxiety is a diseases or a psychological symptom of the stress. Researches show a direct association between stress and anxiety. Teacher's anxiety can effects the teaching quality and Barricade a continues communication between teacher and student during teaching. Some part of anxiety conducive factors is job related factors and some are related to their personality. As in the literature, only the anxiety status of teachers. Methods: the quasi-experimental study was carried out on 100 persons of teachers of 8 high schools of Meybod districts which were selected randomly. Data collection tool was questionnaire including demographic section and spilberger situational and personality anxiety scale. Intervention program included 5 educational sessions of stress management which handled by a psychiatrist. A pre-test was carried out before intervention and the post-test carried out two month after intervention. Data were analyzed using t-test and ANOVA by SPSS 16. Results: the mean of personality anxiety score among teachers were 38/74±7/33 before intervention and 38/53±6/56 after intervention and the mean score of situational anxiety was 40/65±7/10 before intervention and 38/87±6/90 after intervention. The intervention program was not statistically significant in reducing the personality anxiety of the teachers (p=0/70) but it significantly decreased the situational anxiety among them (p=0/019). As the percent of people with moderate situational anxiety decreased from 34/4 to 28/7. Moreover, the effect of educational program on the situational and personality anxiety according to age, gender, education level and teaching history was not different. Conclusion: regarding the high level of anxiety among teachers and necessity of doing interventional program, planned stress management educations are successful in reducing anxiety. That programs which are presented to persons step by step, provide a cognition of the environment and it's stressful factors to individuals and finally reduces the stress and then the anxiety level. Determining the efficacy of the programs on personality anxiety requires studies with longer follow up