Enemy in the house? Antecedents of employees’ company-related bad mouthing in social media

Given that company rating sites encourage employees to evaluate their company - which might lead to a loss of reputation -, this research focuses on identifying and quantifying the importance of antecedents of employees’ company-related bad mouthing in social media. Data for this study was collected through a qualitative interview study (N = 33) and a quantitative online survey approach (N = 472). Drawing on social identity theory and using the job demands-resources model as a theoretical lens, we found that job demands are positively associated with turnover intention, which in turn increases company-related bad mouthing in social media of employees. This study enriches the understanding of employees’ behavior in social media and provides implications for managers such that the strategy of reducing turnover intention is more successful to limit the amount of employees’ bad mouthing than enhancing employees’ commitment

Customer Interaction and Innovation in Hybrid Offerings:Investigating Moderation and Mediation Effects for Goods and Services Innovation

Hybrid offerings are bundles of goods and services offerings provided by the same firm. Bundling value offerings affects how firms innovate, interact with customers, and customize their goods and services. However, it remains unclear how customer interaction might drive the innovation performance of various bundled components. Therefore, this study investigates the effects of customer interactions and service customization on both goods and services innovations in a hybrid offering context, using a unique data set of 146 information technology and manufacturing firms. Customer interaction appears beneficial to both goods and services innovation in a hybrid offerings context, but service customization has different direct effects on goods versus services innovation. As a potential mediator, customer knowledge mobilization resources exert different effects on the goods and services elements of hybrid offerings. Furthermore, for high-interaction customers, medium levels of technical modularity lead to most favorable innovation outcomes for services innovation. The results thus suggest that providers of hybrid offerings should foster customer interactions, to drive the innovation performance of the good and service components, while still making sure to implement service customization strategies. These findings have notable implications for service innovation research