Appealing to Goodwill or YOLO-Promoting Conservation Volunteering to Millenials

This article discusses effective communication of conservation volunteering travel opportunities to young people

Parasocial Interactions Online: Candidate Intimacy in Webpages and Facebook

Research presented in this article assesses cognitive processing and behavioral outcome differences that occur when the public interacts with political candidates’ webpages as opposed to viewing their Facebook pages. Further, an exploration into perceptions individuals have of these candidates and the potential for developing parasocial relationships is pursued. Findings suggest that perceptions of intimacy are directly related to perceptions of candidates’ credibility and potential political action; these findings have clear implications on future political marketing strategies

Self-efficacy mechanism at work : the context of environmental volunteer travel

This article contributes the first utilization of Bandura’s self-efficacy (SE) mechanism in the context of environmental volunteer travel demonstrating how environmental stewardship, hedonic experience, and environmental SE relate to one another in this particular settin

A field investigation of flight anxiety: evidence of gender differences in consumer behaviors among Las Vegas passengers

Purpose: This study examines how anxious the Las Vegas public is through a case study of one local international airport. Design/methodology: This study examines gender differences in consumer behaviors among the flying public inside Las Vegas McCarran International Airport in a field experiment theoretically grounded in Terror Management Theory. Findings and Originality/value: Because airports are replete with reminders of human mortality, it is not a surprise that death awareness and flight anxiety may be closely related. The flying public that is anxious to fly presents an interesting public relations situation for airports. Therefore, this study examines how anxious the Las Vegas public is through a case study of one local international airport. Results show that flight anxiety does provoke the same kind of existential defenses that traditional death awareness does. This study also suggests that men and women do not react to flight anxiety in a uniform way, they are different in their reactions in seeking to gamble, eating unhealthy food, and an increased desire for electronic entertainment.Peer Reviewe

Influence of User Comments on Perceptions of Media Bias and Third-Person Effect in Online News

J. Brian Houston, PhD, is an assistant professor in the Department of Communication at the University of Missouri.Yeshttps://us.sagepub.com/en-us/nam/manuscript-submission-guideline

Parasocial Interactions Online: Candidate Intimacy in Webpages and Facebook

This article presents research assessing cognitive processing and behavioral outcome differences that occur when the public interacts with political candidates' webpages as opposed to viewing their Facebook pages

Examining Millennials’ Global Citizenship Attitudes and Behavioral Intentions to Engage in Environmental Volunteering

Volunteering for nature conservation has become an important resource in solving local environmental problems of global importance. The study at hand assessed how well millennials’ global citizenship attitudes explain their behavioral intentions to engage in volunteer projects, as well as how prior experience of volunteering in environmental projects affects millennials’ global citizenship attitudes. Those who reported past participation in this type of volunteer experience were generally more inclined to partake in future environmental volunteering than those without prior experience. Likewise, for those with prior experience, global citizen factors played a greater role in intentions to experience environmental volunteering. This study makes valuable contributions to the literature surrounding nature conservation, as it illustrates that millennials’ global citizenship attitudes predict participation in environmental volunteering. This work concludes with insights concerning what programs (that provide millennials with opportunities to fulfill environmental duties associated with their global environmental citizenship) can do to provide a more valuable experience for young volunteers