Strategi Komunikasi Pariwisata Kota Bengkulu: Studi Unique Selling Proposition Program Visit 2020 Wonderful Bengkulu

This study aims to determine the communication strategy of the Unique Selling Proposition (USP) of Bengkulu city tourism for the Visit 2020 Wonderful Bengkulu program based on promotional mix theory which includes advertising, sales promotion, personal selling and public relations. Using a qualitative-interpretive approach, we collected data in the field through in-depth interviews with 9 informants, participant observation, and other document records. The results show that in promoting, ads have not highlighted the uniqueness of tourism potential and media placement of ads that are not distributed in all airlines. On the other hand, Bengkulu City tourism is also relatively promoted only privately and accidently, for example due to official visits by officials. Regarding the public relations strategy, we found inconsistencies between reality in tourism objects and the proclaimed regional government program. Based on these findings, we suggest a more strategic effort to maximize preparations to welcome the Visit 2020 Wonderful Bengkulu. To cite this article (7th APA style):Ningrum, D. P., Adhrianti, L. & Gushevinalti (2018). Strategi Komunikasi Pariwisata Kota Bengkulu: Studi Unique Proposition Program Visit 2020 Wonderful Bengkulu [The Tourism Communication Strategy of Bengkulu City]. Journal Communication Spectrum, 8(1), 45-55. http://dx.doi.org/10.36782/jcs.v8i1.181

Strategi Komunikasi Pariwisata Kota Bengkulu: Studi Unique Selling Proposition Program Visit 2020 Wonderful Bengkulu

This study aims to determine the communication strategy of the Unique Selling Proposition (USP) of Bengkulu city tourism for the Visit 2020 Wonderful Bengkulu program based on promotional mix theory which includes advertising, sales promotion, personal selling and public relations. Using a qualitative-interpretive approach, we collected data in the field through in-depth interviews with 9 informants, participant observation, and other document records. The results show that in promoting, ads have not highlighted the uniqueness of tourism potential and media placement of ads that are not distributed in all airlines. On the other hand, Bengkulu City tourism is also relatively promoted only privately and accidently, for example due to official visits by officials. Regarding the public relations strategy, we found inconsistencies between reality in tourism objects and the proclaimed regional government program. Based on these findings, we suggest a more strategic effort to maximize preparations to welcome the Visit 2020 Wonderful Bengkulu. To cite this article (7th APA style):Ningrum, D. P., Adhrianti, L. & Gushevinalti (2018). Strategi Komunikasi Pariwisata Kota Bengkulu: Studi Unique Proposition Program Visit 2020 Wonderful Bengkulu [The Tourism Communication Strategy of Bengkulu City]. Journal Communication Spectrum, 8(1), 45-55. http://dx.doi.org/10.36782/jcs.v8i1.181

Literasi Digital Infodemic Pada Masyarakat Wilayah Rural, Rural-urban, Urban Di Provinsi Bengkulu

Penelitian ini bertujuan untuk memetakan literasi digital masyarakat Bengkulu dalam menyikapi infodemic tentang Covid-19, yang yang berdasarkan kompetensi personal dan kompetensi sosial. Penelitian ini dilakukan pada 3 wilayah yang merepresentasikan masyarakat provinsi Bengkulu yaitu Wilayah Rural Kabupaten Mukomuko, wilayah Rural-Urban Kabupaten Bengkulu Utara, dan wilayah Urban Kota Bengkulu. Penelitian ini menggunakan pendekatan mix methode, dengan kuesioner sebagai instrument utama. Analisis data dilakukan dengan analisa literasi digital menurut standar European Commission, dengan jumlah responden sebanyak 233 orang. Hasil penelitian menujukkan bahwa literasi digital pengguna internet dalam mengakses informasi Covid-19 dalam kategori medium. Kompetensi personal dalam kategori medium sebesar 55% terdiri dari kemampuan menggunakan perangkat untuk mengakses internet, mampu mencari informasi tentang Covid 19, masyarakat mampu memilih informasi yang sesuai dengan kebutuhannya. Nilai Kompetensi sosial 42% diperoleh dari kemampuan masyarakat membagi informasi setelah mengetahui kebenaran informasi tentang Covid-19 serta memiliki aktivitas dalam komunitas online untuk bertukar informasi

Strategi Humas Perguruan Tinggi dalam Membangun Reputasi: Studi Alih Status IAIN Bengkulu Menjadi UIN Fatmawati Sukarno Bengkulu

This study aims to determine the public relations branding strategy in the case of the transfer of status from the Bengkulu State Islamic Institute (IAIN Bengkulu) to the State Islamic University of Fatmawati Sukarno Bengkulu (UIN Bengkulu). We use qualitative data that produces data in the form of written or spoken words from people and observed behaviour. The selection of informants in this study used purposive sampling, which is to determine information with certain considerations that can provide maximum data. The results of the study stated that the public relations strategy in an effort to brand higher education followed the vision, mission and goals of the university, including the transfer of status from IAIN Bengkulu to UIN Bengkulu. The branding strategy that has been carried out is the use of appropriate technology. Public relations publicity is a strategy carried out by the public relations, publication and documentation subdivision of IAIN Bengkulu in building a reputation. The strategy in building reputation is carried out by presenting information on activities and advantages through the official media of IAIN Bengkulu and media that disseminate with IAIN Bengkulu in spreading the news to the public