The entrepreneurial marketing management and commercialization arrangements of born-global bio-enterprises: the case of UK companies

Born global bio-enterprises are a unique “breed” of relatively small biotechnology enterprises operating in multiple countries. The companies are nimble and seemingly well-prepared for challenges that ephemeral markets such as the internationalised biotechnology sector brings. The international marketing management challenges they encounter appear to stimulate their entrepreneurial marketing and commercialisation instincts. Surprisingly, there is a dearth of studies that examine their entrepreneurial predispositions. As such, this study is an attempt to explain their entrepreneurial tendencies by investigating the marketing and commercialisation strategies adopted by born global bio-enterprises in the UK’s biotechnology industry. The study assumes a multi-case approach examining five archetypical born global bio-enterprises currently active in the UK. It contributes to the international entrepreneurship and marketing management literature. Specifically, it provides international business managers with new knowledge about various marketing manoeuvres they can apply in international networks for their marketing mileage. In doing so, the study proposes a theoretical framework mapping out entrepreneurial marketing and commercialisation arrangements in internationalised biotechnology markets. Its findings are useful to various stakeholders including: policy makers, managers of technology-based companies and business management researchers

An experimental study on the response of equal channel angular pressed aluminium subjected to cold rolling

253-258The present paper aims to identify a sequence of bulk-deformation processes able to produce sufficient quantities of ultra fine grained volume. Samples of aluminium Al 1100 alloy (98.41% Al) are subjected to repetitive equal channel angular pressing (ECAP) at room temperature, repeated up to eight passes. Severely plastic deformed specimens are cold rolled in thin strips which are subjected to structural characterization, calorimetric evaluation and mechanical testing with the aim of monitoring microstructural evolution. The X-ray diffraction studies and differential scanning calorimetry tests reveal the influence of cold rolling on ECAP’d samples, while tensile testing reveal marked strength increases with the number of rolling passes. Finally, an alternative technology is introduced which is easy to implement in metallurgical industry in order to provide large amounts of nanostructured strips

Puerto de Guaymas (Guaymas, Mexico)

Real photographic postcard depicting an aerial view of the port of Guaymas, Mexico, on the Gulf of Califonia

Virtual team performance in a highly competitive environment

In this article, we empirically validate a version of the input-mediator-output-input (IMOI) model (Ilgen, Hollenbeck, Johnson, & Jundt, 2005), adapting it to investigate virtual team performance in a highly competitive environment. Our hypotheses are tested using structural equation modeling across time periods with data obtained from 606 professional online gaming teams belonging to the European Electronic Sports League. The findings validate the hypothesized IMOI model, and demonstrate the effects of anticipated emotions on shared motivation of team members. The results contribute to theory and have significant implications for the management of geographically distributed work groups

A Study on Consumer Awareness Towards Green Fashion in India

The fashion industry, which is one of the largest polluters of the world, increases the environmental concerns by leaving harmful impressions. Green fashion is a new approach to “fashion with a conscience” and it refers to a growing number of ethical fashion companies that attempt to attract young mainstream fashion consumers by offering fashionable products. While some researchers clearly identify the efforts of responsible consumers towards green fashion, some argue that fashion-orientated consumers who are sensitive towards environment do not actively participate towards supporting green fashion. This study aims to analyze the current awareness of green fashion among these young Indian consumers. An exploratory study with a limited sample of audience between age of 18 and 30 years is conducted where consumers’ awareness of green fashion is examined through online survey followed by an analysis of translation of this perception into purchase decision making. The study may motivate fashion brands to voluntarily adopt green activities and provide strategic guidelines for marketers and retailers about their sustainable retail practices

EIPPBM_IFIPSummerSchool: Image "End-User Information Privacy Protection Behavior"

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