The Impact of New Technologies on the Future of Marketing: the Challenges of Adopting Artificial Intelligence-Generated Influencers in Marketing Strategies. Is the Romanian Market Ready for this Emerging Trend?

This paper examines the impact of new technologies on the marketing field and focuses on the challenges of adopting artificial intelligence (AI)-generated influencers in marketing strategies. More exactly, it aims to explore, through the eyes of marketing professionals, the readiness of the Romanian market when it comes to this emerging trend and its ability to leverage the advantages offered by AI influencers in promoting products and services. An in-depth review of literature and relevant industry data reveals the potential benefits and challenges associated with the use of AI influencers in marketing strategies. In addition, the results of the research provide a key insight of the current use of AI influencers in marketing strategies in the Romanian market. These findings can be beneficial for companies and marketing professionals to make informed decisions with respect to integrating AI influencers into their marketing strategies

The Impact of Blockchain Technology on Marketing through Social Media

Blockchain technology has become a particularly promising innovation in recent years, impacting various fields, including marketing. This study looks at how blockchain technology is impacting social media marketing. Through a literature review and case studies, the advantages and challenges of using blockchain technology in marketing strategies in the context of social networks are highlighted. Identified benefits include increased transparency and security, elimination of intermediaries, increased consumer trust and engagement, and increased authenticity and originality of content. However, challenges such as high costs, lack of regulation and standardization, and technical difficulties are also identified. Therefore, this study examines how blockchain technology can change the paradigms of social media marketing, providing insights and research directions for the future of this ever-evolving field. To identify this, we conducted an exploratory research on multiple articles, books and blockchain related websites, because it is a new technology and most of the information in this field can be found online. Moreover, we conducted a qualitative research based on expert interviews in the fields of blockchain and marketing through social media

An integrated vehicular and networking simulator for vehicular adhoc networks

mobility, wireless communication, network Vehicular ad-hoc networks (VANETs) form when vehicles are equipped with devices capable of short-range wireless communication. Accurate simulation of VANETs is a challenging task, requiring both a vehicle mobility model and a network simulator. Although separate simulators exist, integrating them is difficult. We have developed an integrated simulator, based on studied, validated models. We argue that our simulator can be used for the studying of a large range of VANET protocols and applications, which would be very difficult to study by using other tools

Outdoor Experience with the TrafficView Application

TrafficView is an application that collects and displays traffic information by means of peer-to-peer inter-vehicular communication. We have evaluated TrafficView outdoors under realistic traffic conditions. In the process of development and experimentation, we have learned valuable lessons about the kind of challenges that can hinder development and deployment of simple vehicular applications. In this paper, we describe our experiences and findings with respect to TrafficView. 1