Revisiting Great Soviet Symbols of World War II: The Young Guard Now and Then

The anti-fascist organization The Young Guard (Molodaya gvardia) in a Ukrainian town is the main focus of the present analysis, offering a glimpse into the Soviet myth-making and hero-making cycle. The article unveils the ideological and cultural patterns during the Soviet period, with a focus on A. Fadeyev’s novel and on the Soviet and post-Soviet film adaptations. The case of The Young Guard organization generated a frenzy of artistic representations throughout the Soviet Union, with various degrees of demystification during the post-Soviet period. The paper highlights the differences in describing and perceiving the heroic/heroicized death in various historical periods. Soviet propaganda traits and Socialist Realism patterns are revealed as part of the Soviet cult of World War II, as well as demystifying steps in approaching the myth of The Young Guard in post-Soviet filmic productions

Estimating the Impact of Landfill Proximity on the Value of Real Estate Goods

A part of the net benefit from goods consumption is determined by their environmental characteristics. The size of the benefit depends on the properties of the goods, but also on how these are perceived by consumers. Therefore estimating environmental benefits allows, on the one hand, environment’s monetization, and on the other hand to formulate opinions about awareness regarding environmental issues and their impact on individual wellbeing. Departing from these facts, the paper aims to measure the environmental benefits of a real estate goods consumer, realizing an estimation of incompliant landfills (ICL) proximity’s impact on the value of these goods. For estimation, it was used the method of hedonic pricing and were processed regarding Bucharest periphery. Providing quantitative information regarding the importance of ecological criteria in the procurement of real estate goods, verification of the relevance of available estimations for Romania and the identification of the model that explains the impact of ICL on the value of real estate goods are the main contribution brought to knowledge development. In fact, the results obtained are aligned with the results of similar assessments made in Europe, indicating that 31,2% of the variation of real estate goods’ value is determined by the proximity of landfil. Studies regarding the relation between the size of variation and the development level could contribute to increase the relevance of these results for other regions of Romania.environmental benefits, hedonic prices, landfill, real estate goods, Bucharest periphery

The Technological Expansion of Sociability: Virtual Communities as Imagined Communities

The reception of Benedict Anderson’s ideas was very fruitful in many disciplines, and his work provided key concepts that can now throw a clarifying light in some blurry matters. The expression “imagined community” has known a remarkable proliferation, a situation that led to both the formation of a research direction and to the perpetuation of a cliché. In this respect, my article pointed out some suggestive characteristics of virtual communities, explaining why the imagined community is a valuable subject for the theorists of new media. The impossibility to know in person all the members of a big community is just one factor that determines its imagined face. Moreover, the set of values and inner presuppositions that guide the members are important bricks in the construction of community. In my opinion, the virtual community is imagined as a multi-layered experience (technological, conversational, relational etc.). The dynamic of a virtual community contains the tension amongst these layers and the degree of its imagined side depends on multiple factors. In order to illustrate these aspects, I gave a brief example by analysing a Romanian virtual community, using the triad common language – temporality – high centers. In spite of its limitations, the perspectives offered by this concept are still useful for understanding the nature of online communities. Thus, the imagined community is a valuable set of beliefs and practices that underlie and bolster the effective meaning and functioning of the virtual communities

USING THE SWOT MODEL IN ESTABLISHING THE STRATEGY AT AUTOMOBILE DACIA GROUPE RENAULT COMPANY

SWOT analysis is a tool of the strategic management and it is used by the companies in the following situations: when they want to make ultimate decisions based on a complete analysis, in the strategic forecasting on three – five years, in the annual planning, when the company want a renewal or a radical change in its activity, or, each time when the company faces major difficulties which has to be solved as fast as possible. The SWOT model is also known as the Great strategy or the main strategy, being a part of the corporative strategies

IMPLICATIONS OF THE ECONOMIC AND FINANCIAL CRISIS IN SOUTH-EAST EUROPE

Initially triggered in the USA and generated by the chaos in the financial system of the country, the economic crisis has spread in Europe and, thanks to globalization, as a domino effect has spread around the world. Although the first part of 2008 South East Europe has lived with the belief that the countries in this region will be immune to the crisis, since September 2008, the situation has changed notably in these states. The purpose of this study is to describe the issues related to the economic crisis and its impacts on South-Eastern European countries. The first part of the study highlights economic and financial crisis origins, while in the second part the effects of the global crisis are presented and the last part states about implications of the crisis in South-Eastern Europe states

ANALYSING AND EVALUATING THE DISTRIBUTION SYSTEM OF THE DELACO COMPANY

This paper contains a theoretical analysis of the term „distribution”, indicating the area to which it belongs, the usability domain and the strategies of distribution used by the consumer goods manufacturers. It also provides specific information about the way in which is made the distribution of the products of the Delaco Company on the retail market of Brasov District. The practice part of the paper consists of a marketing research which studies the opinion and the behaviour of the Brasov population regarding the places where cheese products are commercialized and also the accessibility of the Delaco products

Clinic manifestation of secondary and adverse effects in the sthomatognat area

Rezumat Medicaţia utilizată în terapia hipertensiunii arteriale, în afara efectelor dorite, poate determina unele efecte secundare şi adverse cu manifestări la nivelul ariei stomatognate: hiperplazie gingivală, tulburări de gust, reducerea sau absenţa discriminării gustului, hiposialie, tumefierea, uneori dureroasă, a glandelor parotide. Efectele secundare induse de unele medicamente antihipertensive trebuie cunoscute de medici pentru stabilirea unui diagnostic corect şi adoptarea unei conduite terapeutice adecvate.Summary The medication utilized into the therapy of of the arterial hypertension these disease can generate secondary and adverse effects with manifestations in the sthomatognat area as gingival hyperplasia, taste disorders, the absence or decreasing of taste, decreasing of salivary flow, the paintful turgidscence of the parotid glands. These aspects should be known by the dentist to establish an accurate diagnosis and an adequate therapy

Le texte injonctif (texte pharmaceutique et cosmétique) – Un défi pour la traduction

L’objectif de cette étude est de porter un regard épistémologique sur la traduction spécialisée (cosmétique et pharmaceutique) en partant du fait que la majorité des études réalisées dans le domaine de la traduction spécialisée ont porté principalement sur des questions relatives à la terminologie spécialisée, les aspects de nature textuelle étant largement négligés. Cet article a le but d’évoquer la spécificité de la traduction cosmétique et pharmaceutique sous l’angle de la textologie contrastive. Les textes cosmétiques et pharmaceutiques sont des textes injonctifs qui proposent une action ou donnent des instructions à un destinataire, leurs fonctions étant de prescrire, ordonner ou conseiller. Ces textes ont une structure reconnaissable et un but performatif. Les textes qui concernent les produits cosmétiques et pharmaceutiques comportent un ensemble de spécificités propres au secteur des cosmétiques et de la pharmacie: technicité, terminologie, marketing, etc. Pour aboutir à une bonne traduction, il faut débuter avec l’analyse des particularités lexicales, grammaticales, stylistiques du texte injonctif, ensuite recourir aux procédés de traduction utilisés dans la traduction des textes cosmétiques et pharmaceutiques.

Les valeurs stylistiques des anglicismes dans la presse féminine

L’objectif principal de cette recherche est de relever les valeurs stylistiques des anglicismes dans la presse féminine. Nous nous sommes concentré sur l’étude des anglicismes en français parce qu’on a observé une invasion de mots et de termes anglais dans la langue française et dans d’autres langues. Ce que nous intéressent, surtout, c’est la dynamique de ces emprunts de l’anglais vers la presse française moderne et, notamment, la presse des femmes, compte tenu de l’intensité du phénomène et des défis qui apparaissent devant un interlocuteur qui entre en collision avec les anglicismes et les difficultés stylistiques qu’il doit décoder correctement. Nous nous sommes également proposé d’analyser ce phénomène à partir d’un corpus constitué d’exemples extraits de la presse féminine en ligne (Elle, Cosmopolitan, Avantages, Femme Actuelle, Vogue). Pour motiver notre choix, il est intéressant de noter que le sujet des anglicismes est particulièrement important à l’heure actuelle, compte tenu des contacts linguistiques et de la mondialisation, mais aussi de la lutte des organismes nationaux, tels que l’Académie Française, pour le purisme de la langue française. Or, les anglicismes persistent dans le contexte linguistique en dépit de tous ces efforts. Même si l’emploi des anglicismes est contesté par certains, il y a plusieurs linguistes qui se sont intéressés à leurs fonctions et particularités. Par conséquent, on estime que l’emploi des emprunts dans la presse féminine a plusieurs visées stylistiques. Les valeurs stylistiques des anglicismes employés dans la presse féminine peuvent modifier la forme du discours en lui imprimant un sens original à forte portée persuasive