Marketing Communication

Empirical research in the USA and the Asia Pacific suggests that the occasions of miscommunication far outnumber the occasions where communication has been interpreted in the way that it was intended. Though the data is vastly different from region to region and particularly when cross-continental communication has taken place, there are very few cases where attendees to a marketing conference were concluding similar outcomes. It appears that the communication gap is particularly wide when the cultural differences between the communicator and the recipients of the communication, are from the different cultural background. For example delegates from the USA attending a marketing conference in Japan and vice versa

Marketing Communication

Empirical research in the USA and the Asia Pacific suggests that the occasions of miscommunication far outnumber the occasions where communication has been interpreted in the way that it was intended. Though the data is vastly different from region to region and particularly when cross-continental communication has taken place, there are very few cases where attendees to a marketing conference were concluding similar outcomes. It appears that the communication gap is particularly wide when the cultural differences between the communicator and the recipients of the communication, are from the different cultural background. For example delegates from the USA attending a marketing conference in Japan and vice versa

Marketing Inspired Branding

Departing from the conventional citations of widely published material and application instructions. These entries are narratives of actual incidents that allow the reader to discover applicable insights. Part of a series of articles on the subject of marketing-inspired branding. A less practiced method of arriving at products and services concepts. Unlike the conventional retrospective analysis of what has happened in the marketplace, these observations are by and large based on groundbreaking initiatives in Asian Agriculture projects and education concept for African Public Administration bureaus. The implications are that these insights are adaptable to any market

Marketing Inspired Branding

Departing from the conventional citations of widely published material and application instructions. These entries are narratives of actual incidents that allow the reader to discover applicable insights. Part of a series of articles on the subject of marketing-inspired branding. A less practiced method of arriving at products and services concepts. Unlike the conventional retrospective analysis of what has happened in the marketplace, these observations are by and large based on groundbreaking initiatives in Asian Agriculture projects and education concept for African Public Administration bureaus. The implications are that these insights are adaptable to any market

Marketing Chapter 3

Conventional marketing is focused on exponential expansion. However, that's where all the brands are competing for incremental gains. Eventually, markets get saturated with supplies which drive prices down. Reviewing past economic events this exposé points out correlations between demand and supply that triggers market erosion. This paper explores some Geo-economic perspectives in the context of Marketing Inspired Branding and it also shows how individual entrepreneurs might be able to avoid the traps of being dragged into the spiral of becoming obsolete

Marketing Chapter 3

Conventional marketing is focused on exponential expansion. However, that's where all the brands are competing for incremental gains. Eventually, markets get saturated with supplies which drive prices down. Reviewing past economic events this exposé points out correlations between demand and supply that triggers market erosion. This paper explores some Geo-economic perspectives in the context of Marketing Inspired Branding and it also shows how individual entrepreneurs might be able to avoid the traps of being dragged into the spiral of becoming obsolete

House time: Neolithic settlement development at Racot during the 5th millennium cal b.c. in the Polish lowlands

The settlement of Racot 18 in the western Polish lowlands is used as a case study in the investigation of continued development and expansion following initial Neolithic beginnings, and in the formal chronological modelling, in a Bayesian framework, of settlement development. The site belongs to the Late Lengyel culture of the later fifth millennium cal BC, and represents the intake of new land following earlier initial colonisation. The formally estimated chronology for the settlement suggests spans for individual house biographies from as little as a generation to over a century; distinctive substantial buildings, from late in the sequence, may have lasted longest. Racot 18 is compared to its formally modelled context of the later fifth millennium cal BC

Peopling the past: creating a site biography in the Hungarian Neolithic

First paragraph: For most regions and for most sequences around the world, prehistorians until now have only been able to assign the past people whom they study to rather imprecise times. Such imperfect chronology is the result of our reliance on radiocarbon dating and a conventional approach to the interpretation of radiocarbon results which relies, basically, on the visual inspection of calibrated dates. Thus, typically, a radiocarbon sample from a few thousand years ago will calibrate to a date spanning 100–200 years (at 2σ). A group of such samples will not produce identical calibrated dates, even when they derive from the same event, and archaeologists visually inspecting a graph of such dates tend to include the extremes of the timespan indicated, and thus considerably exaggerate the duration of a given phenomenon as well as accepting the relative imprecision of its dating (BAYLISS ET AL. 2007).In the European Neolithic there has been a longstanding tradition of inferring chronology by summing, first uncalibrated (OTTAWAY 1973; GEYH / MARET 1982; BREUNIG 1987), and then calibrated (AITCHISON ET AL. 1991) radiocarbon dates. This method similarly tends to produce inaccurate chronologies of exaggerated duration (BAYLISS ET AL. 2007, 9–11). For the fortunate few, in regions with favourable conditions in which timbers are preserved, dendrochronology can provide dates precise to a calendar year and even to a season within a given year, for example among the Pueblo settlements of the American Southwest or the Neolithic and Bronze Age settlements on the fringes of the Alps in west and central Europe (e.g. HERR 2001; MENOTTI 2004). In most regions, however, such preservation and such chronologies are exceptional

The Cultural Project : Formal Chronological Modelling of the Early and Middle Neolithic Sequence in Lower Alsace

Starting from questions about the nature of cultural diversity, this paper examines the pace and tempo of change and the relative importance of continuity and discontinuity. To unravel the cultural project of the past, we apply chronological modelling of radiocarbon dates within a Bayesian statistical framework, to interrogate the Neolithic cultural sequence in Lower Alsace, in the upper Rhine valley, in broad terms from the later sixth to the end of the fifth millennium cal BC. Detailed formal estimates are provided for the long succession of cultural groups, from the early Neolithic Linear Pottery culture (LBK) to the Bischheim Occidental du Rhin Supérieur (BORS) groups at the end of the Middle Neolithic, using seriation and typology of pottery as the starting point in modelling. The rate of ceramic change, as well as frequent shifts in the nature, location and density of settlements, are documented in detail, down to lifetime and generational timescales. This reveals a Neolithic world in Lower Alsace busy with comings and goings, tinkerings and adjustments, and relocations and realignments. A significant hiatus is identified between the end of the LBK and the start of the Hinkelstein group, in the early part of the fifth millennium cal BC. On the basis of modelling of existing dates for other parts of the Rhineland, this appears to be a wider phenomenon, and possible explanations are discussed; full reoccupation of the landscape is only seen in the Grossgartach phase. Radical shifts are also proposed at the end of the Middle Neolithic