Digital Transformation Powered by Big Data Analytics: The Case of Retail Grocery Business

Companies are investing in big data analytics capabilities as they look for ways to understand and innovate their business models by leveraging digital transformation. We explore this phenomenon from the perspective of retail grocery business where evolving consumer attitudes and behaviors, rapid technological advances, new competitive pressures, laser thin margins, and the COVID-19 pandemic have accelerated the pace of digital transformation. We specifically analyze the role of big data analytics capabilities of the top five grocery companies in the United States in light of their digital transformation initiatives. We find that retailers are making major investments in big data analytics capabilities to power all aspects of their digital ecosystem—the online shopping experience for the digital consumer, digital store operations, pickup and delivery mechanisms—to enhance shopping experience, customer loyalty, revenue, and ultimately profit

Market Oriented Organizations and Talent Workers: Composition of the Workforce and its Influence on Market Orientation

Many organizations employ marketing initiatives to “assist” in launching new efforts to both internal and external audiences and weave marketing throughout as part of being “market oriented.” The primary motivation behind a market orientation is improvement of market performance, according to the literature (Narver and Slater, 1990; Kohli and Jaworski 1990). There is literature on workforce composition and different types of workers and this includes concepts of talent workers and knowledge workers (Chowdhury 2003) and HEROes (Bernoff and Schadler 2010) but there is little to nothing on the type of workers employed by highly market-oriented organizations. The focus of this study is on the composition of the workforce in highly market-oriented organizations. In particular, this study examines whether highly market-oriented organizations have a higher number of talent workers than knowledge workers and if lesser or non-market oriented organizations have more knowledge workers than talent workers

Moderator role in green product purchases.

Abstract: Opinion polls consistently show large majorities of Americans supporting efforts to protect and improve the planet’s ability to sustain life. However, when it comes to environmentally preferable products, firms attract relatively small shares compared with conventional products. The present study examined the effect intentions (Verbal Commitment – VC) , emotions (Affect – Aff) and two moderators (Perceived Consumer Effectiveness – a PCE and Faith in Others – FIO) have on purchase (Actual Commitment – AC) of environmentally preferable products. Support was found for a direct influence of intentions aided by emotions – affect (Aff) – on AC, purchasing of environmentally preferable products. PCE was also found to be a favorable moderator on actual commitment (AC), buying environmentally preferable purchases and FIO positively influenced Aff and PCE, as in a cheerleader effect. The former finding regarding PCE is consistent with other studies, while the latter finding with respect to FIO represents a possible new dimension for FIO, which previously was thought to have a negative “free-rider” or “let-others-do-it” effect on actual commitment to purchase environmentally preferable products

Connecting with Brands: Brand Personality and Brand Outcome, Valuing Persons with Special Needs (PSN)

There are many individuals with developmental disabilities who have the capability to make independent purchases and who frequent particular brands. Studies on buying trends of individuals with physical disabilities is available; however, there is a need for academic study to explore how individuals with developmental disabilities connect to various brands via brand personality. The proposed embryo case study will investigate how individuals with developmental disabilities associate with particular brands utilizing the Brand Personality scale (Aaker, 1997) to predict brand outcome (e.g. brand connection, purchase likelihood, and brand choice) as well as promote inclusive marketing methods for the above-mentioned purpose

Connecting with Brands: Brand Personality and Brand Outcome, Valuing Persons with Special Needs (PSN)

There are many individuals with physical and developmental disabilities who have the capability to make every day purchases and who frequent particular brands. Studies on buying trends of individuals with physical disabilities is available; however, there is a need for academic study to explore how individuals with developmental disabilities connect to various brands via brand personality. The proposed embryo case study will investigate how individuals with developmental disabilities associate with particular brands utilizing the Brand Personality scale (Aaker 1997) to predict brand outcome (e.g. brand connection, purchase likelihood, and brand choice) as well as promote inclusive marketing methods for the above-mentioned population

Ethical Considerations in Ai and Ml: Bias Detection and Mitigation Strategies

The ethical considerations in the artificial intelligence and machine learning can be discussed in this paper and create the proper opportunity to detect the biasness in the data that is provided in the system. There are teams that are associated with multi-disciplinary streams that help in providing proper algorithms to the machine using AI and machine learning systems. This report is essential to understand the process that can be adopted for the removal of the biases in the system of the data and the use AI and machine learning for the proper use of the technology

An Empirical Study on the Use of Promotion in Hospitals

The role of marketing and marketing communication in hospitals has grown in the last decade. The need for hospitals to make careful decisions about their marketing communication efforts is mandated, given the changes taking place in the hospital industry. The purpose of this dissertation was to conduct empirical research to determine whether for-profit and non-profit hospitals perceive and utilize promotion as a marketing strategy element. The two steps taken included: identifying important factors considered by hospital administrators and marketing staff in the development of communication messages designed for patients, hospital staff and medical staff; and testing the factors developed and studying the attitudes of hospital personnel toward promotion using a national sample of hospitals. In phase 1, focus group interviews were conducted in a surrogate for-profit hospital and a surrogate non-profit hospital. In phase 2, an original mail questionnaire was used to collect data from a sample of 80 hospitals. A total of 38 hospitals participated, providing 114 usable responses. Test statistics included content analysis, Chi-Square, Pearson correlation coefficient and Analysis of Variance. The results of the focus group study indicated the practice of marketing in hospitals is in its early growth stages and marketing is viewed as nothing more than advertising and public relations. The results of the mail survey indicated that respondents in small for-profit hospitals with 20 to 30 years of experience as professionals, with key decision making authority, are favorably disposed to marketing and marketing communication. It was also found that respondents in large non-profit hospitals are very positive towards marketing. In contrast, respondents in medium and large for-profit hospitals, who are not directly involved in decision making, tend to be less positive towards marketing. The study serves as a basis for future research which may involve, (1) a larger sample frame, (2) hospitals in inner-city and rural areas, (3) investigation of the association between hospital ownership and hospital efficiency, and (4) development of a profile of respondents by title held, in hospitals

Connecting with Brands: Brand Personality and Brand Outcome Valuing Persons with Special Needs (PSN)

There are many individuals with developmental disabilities who have the capability to make independent purchases and who frequent particular brands. Studies on buying trends of individuals with physical disabilities is available, however, there is a need for academic study to explore how individuals with developmental disabilities connect to various brands via brand personality. The proposed embryo case study will investigate how individuals with developmental disabilities associate with particular brands utilizing the Brand Personality scale (Aaker, 1997) to predict brand outcome (e.g. brand connection, purchase likelihood, and brand choice) as well as promote inclusive marketing methods for the above-mentioned population

QUALITY OF WORK-LIFE ON EMPLOYEE RETENTION AND JOB SATISFACTION: THE MODERATING ROLE OF JOB PERFORMANCE

Purpose: A work-life balance leads employees’ texture towards job satisfaction for they can well-work whereas in the institutions; consequently they do not require to be hampered by outside problems. In the recent competitive world, among the companies, it is aggregate along with the global economic growth. This study intended to discover the impact of quality of work-life on employee retention and job satisfaction with the moderation of job performance. Methods: This study has 383 as a sample by using a simple random sample technique. A structured measurement scale was used. The researcher framed the conceptual framework with the support of literature. Basic analysis was tested and multiple linear regression was used to validate the constructed hypotheses. Findings: The result found that there is an impact of quality of work-life on employee retention and job satisfaction among the faculty members in higher education institutions. Job performance plays a moderation role in the relationship among the variables. Quality of the work-life and employee retention leads to better satisfaction among the employees