SYSTEM OPERATOR LIABILITY: WHAT HAVE WE LEARNED?, Boardwatch Magazine

Eric Schlachte

Teaching Cyberlaw

Over the past dozen years, Cyberlaw courses have become a staple of the law school curriculum. This Essay explores methodological and pedagogical issues raised by these courses. The Essay considers the organization of a Cyberlaw curriculum in Part I, some challenges posed by Cyberlaw courses in Part II, some tools to teach Cyberlaw courses in Part III, evaluation methods in Part IV, and teaching materials in Part V

Symposium Presentation: Doing Internet Co-Branding Agreements

Co-brand agreements are what I do. I am the self-titled King of CoBrands, as this is what I\u27ve been doing with my life. So, let\u27s talk a little about co-branding agreements and about why they might matter. First let\u27s define our terms. Now, where there used to be one site, the provider site, there will be two sites, the provider site and co-branded site, which contains the branding of the portal, but contains all the same functionality, or similar functionality, as is in the provider\u27s site. Then the portal will drive traffic to this co-branding site, for purposes that we\u27ll discuss in a bit. This kind of behavior has actually become ubiquitous on the Internet. This is what people are doing, and in fact, many companies are building entire businesses on the idea that they want to be a provider of co-branded sites as their main line of business. So let me give you some examples in the real world of how people are doing this. A co-branding agreement starts with two websites.There is Website A, which we\u27ll call, for purposes of this talk, a provider ; and there is Website B, which we\u27ll call a portal, or a brander. Website A will take its standard website that offers functionality or content, and it will create a version of that and slap the branding of the portal onto a different set of pages