Marketing of Library Services and Products through Social Media: An Evaluation

Social media has a great impact on information promotional activities by bringing tremendous changes in the field of marketing. Social networking applications help the users to possess interconnections among the community members and remix the library services and products to brand them visible in a broader way. This paper gives an overview of the concept of marketing of library services and products in the pretext of handiness of social networking technologies (SNT). The paper also discusses various social networking sites (SNS) such as Facebook, Twitter, Delicious, Youtube, Flickr etc. An outline of how the social media may successfully be applied to enhance the effectiveness in marketing library services and products is observed. Relative merits and challenges with adoption of SNS are also examined

A Description Of Sub-Systems And Calibration Formulations Of The NAL Automatic Balance Calibration System (ABCS)

A Description Of Automatic Balance Calibration System (ABCS) Recently Installed And Commissioned At NAL Is Presented . The Description Includes Details Of The,Major Subsystems, Viz, Loading System, Measuring System And Data Acquisition And Processing System. Details Of The Various Calibration Formulations (Or The Mathematical Models) Adopted In The ABCS To Generate Different Types Of Calibration Matrices Are Presented. Methods Used For Determining The Calibration Co-Efficients And The Balance Loads Using The Outputs Are Briefly Described. A General Description Based On A Brief Review Of The Calibration Methods Of Balances Is Included For A Better Understanding Of The Methods Adopted In ABCS And Facilitate Effective Utilization Of The System. Balance Calibration Procedure Is Briefly Described And Details Of Various Data And Setup Files I That Are Required To Be Created Are Noted.Calibration Results Of A Typical 6-Component Balance, Consisting Of The Set Of 6 X 84 Calibration Co-Efficients, Plots Of Load Measurement Errors And Overall Measurement Accuracy Are Included

Formulas for cubic partition with 3-cores

Let C3(n) denote the number of cubic partitions of n with 3-cores. In this paper, we establish the arithmetic properties and formulas for C3(n) by employing Bailey's �66 formula and theta function identities. © 2017 Elsevier Inc

Proximate Composition, Chlorophyll a, and Carotenoid Content in Dunaliella salina (Dunal) Teod (Chlorophycea: Dunaliellaceae) cultured with Cost-Effective Seaweed Liquid Fertilizer Medium

Growth, proximate composition, chlorophyll a, and carotenoid content were estimated in static cultures of micro alga Dunaliella salina (Dunal) Teod (Chlorophycea: Dunaliellaceae) to compare the quality and quantity of biomass produced with seaweed liquid fertilizer (SLF) against Walne’s medium. Culture of micro algae was performed with controlled temperature of 27 ± 1 °C, salinity of 33, and an irradiance of 120 ± 3 μ mol m–2 s –1, and daily samples were taken to estimate the above-mentioned parameters. Mean cellular density from samples of both medium were similar and growth rates were 0.44 and 0.42 doubling per day, respectively. Maximum values of protein content 5.2 and 5.5 pg per cell were estimated on day 5 in Walne’s medium and SLF, respectively. Carbohydrate and lipid content decreased during the first 4 days corresponding to the culture exponential growth. Higher carbohydrate content was found in both media during the first 2 days and thereafter reduced partially compared to their concentrations. Generally lipid contents in cultures with SLF were significantly higher (P ≤0.05) compared to Walne’s medium. Both pigments also increased exponentially and their concentration was same in both experiments. In conclusion, all the parameters tested were similar when using either media, and hence SLF can be used as an alternate media for micro algal culture