Analisis Strategi Bersaing Perusahaan Yang Bergerak Dibidang Logistik Di Jakarta

Indonesia telah mencatat pertumbuhan ekonomi sebesar 12,3% selama periode 2009 sampai dengan 2014 yang mana salah satu faktor pendorong pertumbuhan ini berasal dari sektor logistik. Sebagai salah satu perusahaan BUMN yang bergerak di bidang logistik, Perusahaan logistik mengembangkan unit bisnis baru yang memberikan jasa dalam bidang kurir dan pengiriman dengan tujuan untuk mempertahankan eksistensi dan memperluas pangsa pasar dalam industri logisik. Beberapa kendala ditemukan dalam operasional unit bisnis tersebut baik yang bersifat internal maupun eksternal yang pada akhirnya berakibat tidak bertumbuhnya kontribusi laba terhadap perusahaan induk. Penelitian ini bertujuan untuk menganalisis strategi bersaing pada perusahaan logistik dengan melakukan analisis faktor internal dan faktor eksternal dengan menggunakan metode deskriptif kualitatif. Sumber daya, kapabilitas dan kompetensi inti digunakan sebagai analisis faktor internal dan analisis lingkungan makro dan Porter's Five Forces untuk analisis faktor eksternal. Disamping itu, penelitian ini akan memberikan rekomendasi dalam memformulasikan strategi bersaing yang tepat bagi perusahaan guna memenangkan kompetisi dalam industri logistik dengan menggunakan analisis SWOT dan strategi generik. Hasil yang diperoleh dari analisis yang dilakukan yaitu perusahaan logistik memiliki peluang dan ancaman yang relatif cukup besar dalam industri logistik dan beberapa kekuatan dan kelemahan pada sisi internal yang harus ditinjau kembali oleh perusahaan. Oleh karena itu, rekomendasi strategi yang tepat bagi perusahaan yaitu strategi fokus pada diferensiasi, menentukan target pasar yang lebih spesifik dalam pengembangan bisnis yang ada, menetapkan geografis dalam kegiatan operasional, memiliki asset yang cukup dan memadai untuk menunjang kegiatan operasional dan pemanfaatan yang optimal atas pengalaman dan reputasi perusahaan di dalam industri logistik

The Effect Of Paylater Payment Methods On The Increase Of Impulse Purchases

This research was conducted based on the researcher's desire to find out what factors in the pay later payment method can foster impulse buying, especially for consumers. The independent factor being studied is the Paylater Method (X) while the dependent factor is impulse buying (Y), and the selection of the discount factor is due to the easy payment using the Paylater method. Based on the results of the questionnaire which was processed using SPSS 23 with simple linear regression, it was found that the factors studied had an influence of 4,023. And the result is that X has a positive effect on Y, while based on the results of the R2 count, the value = 0.294 or in other words the discount variable only answers 29.4% of the problems that occur

A Business Model Analysis On Hj Nina’s Rental Housing Using Business Model Canvas Approach

Tangerang City has great potential for the growth of residential property projects. This region called thriving city due to economic growth which Tangerang City quite significantly from National. Terms of geographical, Tangerang City have access to strategic Jakarta so many transportation infrastructure could trigger growth property in the area. With the existence of business opportunities related to housing in Tangerang City, Mrs Hj Nina take advantage of these business opportunities by building land owned by property for a rented houses. But in running her business, Mrs Hj Nina has the main obstacle is competition around rented houses. One of the ways that Mrs Hj Nina’s rented house can explore the existing potential is by analyzing the right business model. Based on the results of the research on the identification of business model elements that exist in the house of Mrs Hj Nina, the author proposes several improvement programs for Mrs Hj Nina, namely expanding the house rent, develop business rented by diversifying business, adding facilities, doing community service, the owner having face to face meetings with rented houses, and house renters are active in the activities of local residents. With proposal the program for the improvement is expected to makes a business Mrs Hj Nina can develop and survived in the field of the business

Pengaruh Personal Selling, Media Promosi, dan Citra Merek Terhadap Kepuasan Keputusan Pembelian Konsumen pada PT. Cyberindo Aditama

Penelitian ini dipergunakan guna mengetahui apakah ada pengaruh dari Personal Selling, Media Promosi, serta Citra Merek terhadap Keputusan Pembelian Konsumen pada PT. Cyberindo Aditama. Penelitian ini dilaksanakan dengan cara menyebar kuesioner pada 150 responden yang merupakan konsumen Wi-Fi PT. Cyberindo Aditama. Pengambilan sampel di penelitian ini dilaksanakan dengan metode purposive sampling secara accidental sampling. Hasil dari penelitian ini mempergunakan metode analisis linear berganda sehingga didapat kesimpulan bahwa pada saat Personal Selling (X1) terjadi kenaikan atau penurunan senilai satu poin, maka Keputusan Pembelian (Y) hendak terjadi kenaikan atau penurunan senilai 0,562. Ketika Media Promosi (X2) terjadi kenaikan atau penurunan senilai satu poin, maka keputusan pembelian (Y) hendak terjadi kenaikan atau penurunan senilai 0,104. Ketika Citra Merek (X3) terjadi kenaikan atau penurunan senilai satu poin, maka keputusan pembelian (Y) hendak terjadi kenaikan atau penurunan senilai 0,184. Berdasarkan uji F didapat Fhitung untuk Personal Selling, Media Promosi, dan Citra Merek. Dapat ditentukan bahwa nilai Fhitung > Ftabel atau  117,587 > 2,67 dengan tingkat sig. 0,00 < 0,05. Akibatnya bisa disimpulkan bahwasanya Ho ditolak serta Ha diterima, dimana berarti ada pengaruh signifikan dari variabel Personal Selling, Citra Merek, serta Media Promosi terhadap Keputusan Pembelian pada PT. Cyberindo Aditama.Penelitian ini dipergunakan guna mengetahui apakah ada pengaruh dari Personal Selling, Media Promosi, serta Citra Merek terhadap Keputusan Pembelian Konsumen pada PT. Cyberindo Aditama. Penelitian ini dilaksanakan dengan cara menyebar kuesioner pada 150 responden yang merupakan konsumen Wi-Fi PT. Cyberindo Aditama. Pengambilan sampel di penelitian ini dilaksanakan dengan metode purposive sampling secara accidental sampling. Hasil dari penelitian ini mempergunakan metode analisis linear berganda sehingga didapat kesimpulan bahwa pada saat Personal Selling (X1) terjadi kenaikan atau penurunan senilai satu poin, maka Keputusan Pembelian (Y) hendak terjadi kenaikan atau penurunan senilai 0,562. Ketika Media Promosi (X2) terjadi kenaikan atau penurunan senilai satu poin, maka keputusan pembelian (Y) hendak terjadi kenaikan atau penurunan senilai 0,104. Ketika Citra Merek (X3) terjadi kenaikan atau penurunan senilai satu poin, maka keputusan pembelian (Y) hendak terjadi kenaikan atau penurunan senilai 0,184. Berdasarkan uji F didapat Fhitung untuk Personal Selling, Media Promosi, dan Citra Merek. Dapat ditentukan bahwa nilai Fhitung > Ftabel atau  117,587 > 2,67 dengan tingkat sig. 0,00 < 0,05. Akibatnya bisa disimpulkan bahwasanya Ho ditolak serta Ha diterima, dimana berarti ada pengaruh signifikan dari variabel Personal Selling, Citra Merek, serta Media Promosi terhadap Keputusan Pembelian pada PT. Cyberindo Aditama

Pengaruh Displin Kerja, Loyalitas Kerja Dan Pengembangan Karir Di PT. Cakra Mantap Mandiri

   Tujuan dalam penelitian ini adalah untuk mengetahui seberapa besar pengaruh Disiplin Kerja, Loyalitas Kerja Dan Pengembangan Karir Terhadap Kinerja Karyawan Di PT. Cakra Mantap Mandiri. Penelitian ini menggunakan strategi pengambilan sampling non-probabilitas. Penulis menggunakan kuesioner yang diberikan kepada 104 responden untuk mengumpulkan data-data yang diperlukan.    Berdasarkan Uji  Koefisien Determinasi, nilai Rsquare yaitu senilai 0,792 atau 79,2% yang menunjukan bahwa variable Dispilin Kerja, Loyalitas Kerja Dan Pengembangan Karir memiliki pengaruh 79,2% Terhadap Kinerja Karyawan. Sementari itu uji F Menghasilkan nilai hitung 126,832 > F table 2,70 Hal ini mengartikan bahwa Disiplin Kerja, Loyalita Kerja Dan Pengembangan Karir memiliki pengaruh secara positif secara bersama-sama terhadap Kinerja Karyawan

Analyzing The Data Reading Interest Of Tangerang Citizens In Selecting Between Physical Books And E-Books

Reading activities can be done by anyone; children, teenagers, adults, even elderly people. However, these reading activities have much ignored by various circles, especially Indonesian citizens. In an era when technologies have not developed rapidly as today, people used physical books for reading. In practice, physical books are still the main choice, especially for Tangerang people. The reading interest of Tangerang people increased significantly since 2014 to 2019. However, a solution is required to develop literacy amidst modernity in responding to the development of an all-around technology era. E-book is the manifestation of the provision of profound knowledge through digital access with all its strengths and weaknesses. This study aims to identify which one that Tangerang people are more preferred; reading physical books or e-books.     This study used qualitative-descriptive method. The data sources used were the result of a 10-day online survey and literature study as the secondary data. Research results indicate that based on the categories of the easiness in obtaining reading materials, and price, e-books are more superior because they are easily obtained and affordable. However, based on the comfort-wise category, physical books still become the preference of Tangerang people because they are clearer, appealing, and prevent eyestrai

Effectiveness of Quality of Seminar Services and Corporate Image on Consumer Satisfaction of Seminar Services

This research on the effect of service quality and company image on customer satisfaction with seminar services was prepared using the associative method to examine two or more variables. Data collection used is questionnaire data. Every company engaged in seminar and sales services is oriented to achieve maximum profit by using minimal data sources. Therefore, marketing as a part of the company's body has a very important role for the development and survival of the company itself.Image is the most important tangible asset owned by the company. A good image can support the company's competitiveness and can also be a protection in times of crisis. Besides that, a good image can also be an attraction for executives and increase the effectiveness of marketing strategies and save operational costs.This study aims to determine how much influence service quality has on consumer satisfaction and corporate image at the Seminar Service Company. It can be seen from the results of the calculation of the correlation coefficient, which is 0.523 which means strong and the calculation of the coefficient of determination of 27.4% affects the company's image to consumers. And it can be seen from t count of 4.607 and t table of 1,978 which is greater than t count.So, by knowing the response of service quality and company image to customer satisfaction at the Seminar Service Company, it is hoped that it can provide input to satisfy consumers in improving the quality of service and company image that has been carried out

The Influence of Customer Relationship Management and Service Quality on Customer Satisfaction On the Tokopedia Marketplace

Tokopedia is a huge marketplace in Indonesia, such a state becomes one of the reasons of which the study was conducted, namely to discover the extent to which Customer Relationship Management (X1) and Service Quality (X2) affect Customer Satisfaction (Y). This study was a casual descriptive research that collected data through questionnaire as primary data. The study acquired 50 respondents in which the results were processed using SPSS26 to discover the effect of Variables X1 and X2 on Y. The study results have concluded that the factors of customer relationship management and service quality positively affect the decision making of customers. These two factors affected more than 64 percent in establishing the condition of customer satisfaction.Tokopedia is a huge marketplace in Indonesia, such a state becomes one of the reasons of which the study was conducted, namely to discover the extent to which Customer Relationship Management (X1) and Service Quality (X2) affect Customer Satisfaction (Y). This study was a casual descriptive research that collected data through questionnaire as primary data. The study acquired 50 respondents in which the results were processed using SPSS26 to discover the effect of Variables X1 and X2 on Y. The study results have concluded that the factors of customer relationship management and service quality positively affect the decision making of customers. These two factors affected more than 64 percent in establishing the condition of customer satisfaction

Pengaruh Economic Value Added (EVA) Dan Return On Investment (ROI) Terhadap Nilai Perusahaan (Studi Empiris Pada Perusahaan Otomotif Dan Komponen Yang Terdaftar Di Bursa Efek Indonesia (BEI) Periode 2016-2018)

Dalam penelitian ini Peneliti ingin menghubungkan kedua alat bantu pengukuran guna menentukan apakah saham yang dipilih benar-benar merupakan saham yang layak untuk diinvestasikan atau tidak, peneliti menggunakan perhitungan Economic Value Added (EVA) dan Return On Investment (ROI) sebagai tolak ukur kinerja suatu perusahaan. Kedua pengukuran ini akan dihubungkan dengan nilai perusahaan yang akan dilihat dari harga saham yang akan diukur dengan menggunakan rasio Price Book Value (PBV). Data yang digunakan ialah laporan keuangan dan laporan tahunan perusahaan industri sub sektor Otomotif & Komponen yang terdaftar di Bursa Efek Indonesia (BEI) untuk periode 2016-2018 yang diambil langsung dari Bursa Efek. Hasil diolah menggunakan perhitungan secara manual oleh peneliti dengan mengolah data laporan financial perusahaan, peneliti ingin membuktikan bahwa Economic Value Added (EVA) dan Return On Investment (ROI) memiliki hubungan searah atau positif dengan nilai perusahaan

Tantangan dan Peluang Bisnis dalam Beradaptasi dengan Pasar Generasi Z

Gen Z as digital natives dominate the consumer market, especially through the use of the internet which disrupts conventional consumer market patterns. The internet makes access to information and products easier and wider, so that the characteristics and preferences of consumers developed by Gen Z are different from previous generations, especially in terms of user experience that is personalized and more engaging with a product brand. Businesses that want to survive and thrive in a competitive and fast market need to understand and adapt to the trends and characteristics of Gen Z consumers. However, the challenges and opportunities in adapting to the Gen Z market are still not fully understood and researched. Therefore, this literature review was conducted to deepen understanding of the challenges and opportunities faced by businesses in adapting to the Gen Z market. By understanding the challenges and opportunities that exist, businesses can develop appropriate strategies and tactics in dealing with an increasingly complex and changing market. quickly. The conclusion of this study is that Gen Z is a generation that has a different living space from the previous generation, where the use of the internet is the main reality in communicating, socializing, and doing business. challenges and opportunities to adapt to the Gen Z market, relying more on engagement on the internet, the principle of value for money, the role of influencers, and trust based on ratings and engagement statisticsGen Z as digital natives dominate the consumer market, especially through the use of the internet which disrupts conventional consumer market patterns. The internet makes access to information and products easier and wider, so that the characteristics and preferences of consumers developed by Gen Z are different from previous generations, especially in terms of user experience that is personalized and more engaging with a product brand. Businesses that want to survive and thrive in a competitive and fast market need to understand and adapt to the trends and characteristics of Gen Z consumers. However, the challenges and opportunities in adapting to the Gen Z market are still not fully understood and researched. Therefore, this literature review was conducted to deepen understanding of the challenges and opportunities faced by businesses in adapting to the Gen Z market. By understanding the challenges and opportunities that exist, businesses can develop appropriate strategies and tactics in dealing with an increasingly complex and changing market. quickly. The conclusion of this study is that Gen Z is a generation that has a different living space from the previous generation, where the use of the internet is the main reality in communicating, socializing, and doing business. challenges and opportunities to adapt to the Gen Z market, relying more on engagement on the internet, the principle of value for money, the role of influencers, and trust based on ratings and engagement statistic