STARA fight or flight: a two-wave time-lagged study of challenge and hindrance appraisal of STARA awareness on basic psychological needs and individual competitiveness productivity among hospitality employees

The introduction of smart technologies, artificial intelligence, robotics, and algorithms (STARA) has changed the workforce significantly, with many concerns about its impact on employees. This study elucidates how one’s appraisal of this situation would influence basic psychological needs and individual competitiveness productivity. Using a two-wave time-lagged study, data collected from 224 hospitality employees was examined using the partial least squares method structural equation modelling (PLS-SEM). Results suggested that individual appraisal towards STARA awareness has differential outcomes towards satisfying basic psychological needs. Among the three basic psychological needs, the needs for relatedness and competency were positively related to individual competitive productivity (ICP). We extend extant studies by incorporating challenge-hindrance framework and self-determination theory (SDT) in the context of the future of work involving STARA. It advances the body of knowledge in understanding a more fundamental issue of how STARA can bring out the best in employees, how STARA shapes employees’ opinions and perspectives of the work they are doing, and what they should do to work alongside STARA