Development of Mass Media in the republic of Tatarstan

The article presents the results of the typological analysis of a segment of the religious media in Tatarstan, identifies the changes that have occurred in the cluster of religious media from 1992 to 2015. Three stages of development of Muslim religious media in Tatarstan in the post-Soviet period are defined. The first stage is the development of print media 1992-2000, the second phase took place from 2000 broadcast on national television channels educational programs about Islam, the third stage occurred when the development of Internet media about Islam took place.В статье изложены результаты типологического анализа сегмента религиозных мусульманских СМИ в Татарстане, определены изменения, произошедшие в кластере религиозных СМИ с 1992 по 2015 год. Определены три этапа развития мусульманских религиозных СМИ в Татарстане в постсоветский период. Первый этап — развитие печатных СМИ 1992–2000, второй этап с 2000 года — выход в эфир на республиканских телеканалах образовательных передач об исламе, третий этап с 2005 года — развитие интернет-изданий об исламе

The role of the media in the reflection of akseologicheskih landmarks of contemporary Russian society

В статье проанализирован процесс отражения и трансляции в СМИ ценностных ориентиров российского общества, таких как индивидуальность, материнство, мужественность, женственность, скромность.The author has analysed the way Russian national values, such as personality, motherhood, masculinity, femininity, modesty are projected and broadcasted in the mass media

Strategic marketing analysis of premium package products of joint stock investment commercial bank “Tatfondbank”

© 2015, Asian Social Science. All rights reserved. The work of banking institutions is diverse. Their activity is an integral and significant part of market economy of a country. The result of the work of a lending institution is a banking product as the product of corporate efforts of a bank personnel as a whole, but not of an individual bank employee. A banking product, as any other product yielded in market environment, should primarily meet the needs of its clients. Its development and implementation is accomplished in accordance with adopted strategy of development of a certain bank, aimed at the increase of client base, rendering qualitative service, profit making, cost saving etc. As part of working on performance evaluation and marketing strategy construction, we would like to dwell on the issue of a current trend in the modern multifaceted banking sector of Private banking (or VIP servicing facility) using the example of one of the major players in the market of Russian banking services – Joint Stock Investment Commercial Bank “Tatfondbank”

On the Meaning of the Title of Evgeny Vodolazkin’s Play “Sister of Four”

Благодарности: выражаю благодарность научному руководителю Анне Владимировне Ланских, кандидату филологических наук, доценту кафедры издательского дела Уральского гуманитарного института УрФУ за ценные советы и комментарии в ходе выполнения исследования.Acknowledgments: Express my gratitude to my scientific supervisor Anna Vladimirovna Lanskikh, Candidate of Philology, associate professor of the Publishing Department of the Ural Humanitarian Institute of UrFU, for the valuable advice and comments on the article.Цель исследования — изучение заглавия пьесы Евгения Водолазкина «Сестра четырех» с точки зрения его многозначности. Приводятся рассуждения о значениях слова «сестра», анализируется образ Сестры. Дано толкование заглавия, выявлена и доказана его многозначность.The purpose of the research is to study the title of the play by Evgeny Vodolazkin “Sister of Four” from the point of view of its polysemy. Reasoning about the meanings of the word “sister” is given, word image of the Sister is analyzed. The interpretation of the title is shown, its polysemy is revealed and proved

Peculiarities of implementation of insurance foundations in the social support of citizens in russian regions (The case of the Republic of Tatartstan)

© 2015, Asian Social Science. All rights reserved. The article analyzes financial condition of OJSC “Kazanorsintez” using a modified factor model of “DuPont” company. This approach helped to define the guidelines aimed at perfecting the incompany profit and efficiency planning, which allows to use resources rationally and to achieve maximal results. The conducted research indicated the company’s unimproved opportunities, the implementation of which suggests the necessity of lowering current costs as well as further turnover acceleration by means of optimization of their structure, increasing efficiency in using all resources, strengthening financial stability and paying capacity, which will provide additional profit markup owing to profitability of sales

ISSUES OF ENSURING ECONOMIC AND ENERGY SECURITY IN THE “SMART CITY” SYSTEM

The publication reflects the results of research on economic security issues at the level of administrative center of the subject of the Russian Federation in the context of the development of the “smart city” system. Cutting-edge technologies are becoming a powerful engine of transformation, including the energy sector. Development of smart cities and digitalization of services require reorganization of the energy business, search of new innovative opportunities and the development of new strategies, the final result of which will be the creation of new business models for energy suppliers. As a result of largescale statistics and practical cases analysis the main (specific) smart risks, smart challenges and smart threats for the economic security system of the largest city have been classified, recommendations to modify existing business models for Russian energetic industry have been offered

Competitiveness and positioning of municipalities in the Republic of Tatarstan

© Research India Publications. Currently the competition of territories, including municipalities, for investment and innovation has increased. In this competition, the advantage is given to territories, which strive to increase their competitiveness as part of different territorial entities. The concept of competitiveness should be built on mutual balance of all principles of social and economic development. The competitiveness of the region should be examined according to the set of indices, which are the parts of subsystems: population, economy, infrastructure, ecology. The article deals with theoretic and practical issues of assessing competitiveness of municipalities in the Republic of Tatarstan. The methods of their positioning according to the system of indices, which reflect the level of their social and economic development and investment attractiveness, are offered

Multivariate statistic analysis of the world population ageing

© 2014, Mediterranean Center of Social and Educational Research. All right reserved. The research is devoted to the issue of the ageing of population, which is one of the global problems of the modern world. World countries have been grouped according to the amount of people over 65 years old. The conclusions about spatial differentiation of the ageing population have been drawn. The groups of states with a different level of population ageing were singled out. The amount of ageing population have been forecasted

Waste Recycling

На сегодняшний день человек не может представить свою жизнь без такой проблемы, как сортировка мусора. Мусор нас окружает везде: и на улице, и дома, и на работе. Среди всего мусора большую долю имеют твердые бытовые отходы (ТБО). В статье приводятся технологии, которые наиболее популярны и пользуются спросом у государства при утилизации отходов, их преимущества и недостатки.Today, a person can not imagine his life without such a problem as garbage disposal. Garbage surrounds us everywhere: on the street, at home, and at work. Among all the generated garbage, solid household waste (SHW) has a large share.The article presents the technologies that are most popular and in demand among the state in waste disposal, their advantages and disadvantages

Analysis of the Factors Affecting a Journalist's Professional Activities

В целях изучения факторов, влияющих на профессиональную деятельность журналиста на современном этапе, был проведен опрос 30 журналистов, работающих в различных СМИ Татарстана (телевидение, радио, печатные издания, интернет-СМИ). Журналисты заполнили разработанную нами анкету, где предлагалось ответить на 19 вопросов. Анкетирование позволило определить психологическую обстановку в профессионально-творческой среде журналистов, выделить паттерны переживаний личностных и творческих кризисов, базисные ценности корреспондентов.In order to study the factors influencing the journalist's professional activities, 30 journalists working in various media outlets in Tatarstan (television, radio, print, Internet media) were interviewed at the current stage. Journalists filled out a questionnaire developed by us, where it was offered to answer 19 questions. The survey allowed to determine the psychological situation in the professional and creative environment of the journalists, to highlight patterns of experiences of personal and creative crises, as well as the basic values of correspondents