The role of personal relevance and mood on the persuasive impact of gain and loss frames in advertising messages about a vaccine against alcohol addiction

Many recent theories applied in advertising studies have made some key predictions regarding the intensity and direction of one\u27s involvement after exposure to an advertised message. Most lament that the often conflicting conceptual definitions and measures of involvement make it quite difficult for advertising researchers to examine this construct. The study seeks to contribute to the understanding of the effects of message framing based on the extent to which audiences find health communication messages to be personally relevant. The study does not argue that framing may have other effects. For example, when comparing uncertain and cautious choices, it seems reasonable to suggest that message framing can affect the relative attractiveness of these alternatives, as suggested by prospect theory. The study expects to demonstrate that the persuasiveness of a message frame is dependent on people\u27s mood and mitigated by the extent to which the message is perceived to be personally relevant. In summary, this study intends to contribute toward clarifying the relationship between and among mood states, the relevance of the issue to the individual, and message frames so as to deploy more persuasive health-related messages and to more effectively communicate health risks

Load Balancing and Resource Allocation Model for SaaS Applications with Time and Cost constraints forcloud-computing

Instead of Traditional Software, nowadays we are using Cloud Computing. It enables the on-going revenue for software providers..Advancement of Cloud Computing due to use of well established research in Web Services, networks, utility computing and virtualization has resulted in many advantages in cost, flexibility and availability for service users. These advantages has further increased the demand for Cloud Services, increasing both the Cloud's customer base and the scale of Cloud installations. This has resulted in many technical issues in Service Oriented Architectures and Internet of Services (IoS) type applications such as high availability and scalability, fault tolerance. Central to these issues is the establishment of effective load balancing techniques. In this paper focus on the load balancing and resources provisioning approaches.Here, using the linear programming approach for dynamically allocates the resources with balancing the load.Mainly focus on the time and cost constraints. DOI: 10.17762/ijritcc2321-8169.15072

Laparoscopic Excision of an Omental Leiomyoma with a Giant Cystic Component

This case report suggests that laparoscopic resection of omental leiomyoma with a large cystic component is feasible and safe

An interesting case of cutaneous horn

Cutaneous horn is an uncommon lesion consisting of keratotic material and a clinical diagnosis referred to as, a conical projection of cornified material above the surface of the skin that resembles a miniature horn. The horn is composed of compacted keratin. Cutaneous horns usually develop on a keratinocyte base with the histopathology on a spectrum ranging from benign keratosis to invasive squamous cell carcinoma. Here, we report the case of a cutaneous horn in a 65-year-old male

A Survey on Home Automation System Using IOT

Today?s world is agile and modern world. Everything is in this world enhancing digitization using internet. Internet is only one source through which man can discover smart world. Using Automation effort of doing task has reduced abruptly. With the expeditious expanding the figure of internet user the past decade has made the internet as factor of his life and IoT is the current and latest internet technology. Internet of things is a developing network of everyday activity from industrial machine to consumer goods that can contribute the information and complete tasks while you are busy with other activities. Wireless Home Automation system using IoT is a system that adopts the computers system or mobile devices to control essential home purpose and features undoubtedly through internet from anywhere around the world, an automated home is frequently called a smart home. It implies to save the electricity and human energy. Wireless Home Automation System using IoT is the system that controls the home appliances like speed of fan, light and temperature using the mobile phone anywhere around the globe through internet

Establishing a screening procedure for finding amino acids important for protein-protein interaction : a thesis presented in fulfilment of the requirements for the degree of Master of Science in Genetics at Massey University, Albany, New Zealand

According to recent findings, the Gcn2 kinase is a global regulator of biological processes in the cell. In Saccharomyces cerevisiae (yeast), it has been shown that Gcn2 is activated by its interaction with Gcn1 in the presence of uncharged tRNAs, inducing the starvation response. The binding of Gcn2 to the RWDBD domain of Gcn1 is necessary to activate Gcn2 on medium supplemented with 3AT (3-Amino-1,2,4-Triazole) - which induces starvation for histidine. In addition, an R2295A mutation in the RWDBD domain prevents the activation of Gcn2 by disrupting the Gcn1-Gcn2 interaction. We predict that the Gcn1-Gcn2 interaction is also mediated by several other amino acids in the Gcn2 binding region of Gcn1. Therefore, to be able to test this hypothesis, a screening method was established in this research that will allow the determination of all possible amino acids in Gcn1 required for Gcn2 binding. In this thesis we aimed to establish and optimize each module of the screening procedure. One of the modules is competitive growth. This approach will take advantage of the fact that overexpressed RWDBDs in yeast can bind to Gcn2. As a result, the RWDBD disrupts Gcn1- Gcn2 interaction, and prevents Gcn2 activation, thereby preventing yeast from overcoming starvation induced by 3AT. Therefore, yeast will not be able to grow. In contrast to that, yeast strains expressing a mutated RWDBD domain incapable of disrupting the Gcn1-Gcn2 interaction will allow yeast cells to grow on starvation medium. We found that, a competitive growth assay on medium with 0.5 mM 3AT, with a duration of 120 hours, will allow for the enrichment of yeast strains expressing mutated RWDBD domains which have lost the ability to bind to Gcn2. TRP1 was fused in frame to the C-terminal end of the RWDBD domain which will help to eliminate truncated RWDBD domains from the library of mutated RWDBD domains. The idea was that the presence of a nonsense mutation in the RWDBD domain will lead to the premature termination of translation. As a result, TPR1 is not translated, and the strain remains auxotrophic for the amino acid tryptophan, whereas RWDBD domains without a nonsense mutation allow the TRP1 translation, conferring prototrophy for the amino acid tryptophan. For easy insertion of mutations, the Gcn2 binding region within the RWDBD was flanked with unique new restriction sites, recognized by AvrII and PmeI. With the help of these new restriction sites, it is now possible to replace the Gcn2 binding region with randomly mutagenized versions. To retrieve the sequences of mutated RWDBD domains easily and efficiently, a cell culture PCR procedure was optimized. In conclusion, in this thesis the major parameters of the screening procedure were optimised

Response Surface Modeling for Cutting Force and Power Consumption during Turning using Vegetable Oils

Minimum quantity lubrication (MQL) is an impending technique to reduce the amount of cutting fluid and to improve the performance of the manufacturing process. Nowadays,  researchers are trying to eliminate the harmful mineral- based cutting fluids. It is necessary to develop a low cost MQL system and to evaluate its performance using vegetable oil as cutting fluid in comparison with dry and flood cutting. To sustain the quality, to reduce the machining costs and to increase the production rate, selection of optimal cutting parameters as such is an important task. Response surface methodology is used to examine the experimental results. Numerical model for each cutting forces and power consumption is developed to show the relation between significant parameters such as cutting speed, depth of cut and feed rate. Analysis of variance test is performed to make sure the adequacy of the developed model. To find out the best combination of the cutting speed, feed and depth of cut for desired performance, multi-response optimization is carried out. Desirability value shows the feasibility of optimization for multiple responses. The results showed that  all the developed models are accurate and adequate. MQL with vegetable oil performed better as compared to mineral-based oil

Review on Sneha Kalpana with special reference to Narasimha Ghrita

Medicated ghee that is Ghrita Kalpana is a unique Ayurvedic preparation widely used by the physicians for various purposes. Narsimha Ghrita - a Sneha Kalpana is a famous formulation, indicated in Khalitya, Palitya as well used as Vajikarana and Rasayana. Ashtanga Hridaya and Gada Nigraha are the two references available in the classics for this formulation. All the market available samples are as per the reference of Ashtanga Hridaya but in the form of Lehya rather the Ghrita form. Hence the present article is an attempt to review the different references of Narasimha Ghrita