A Practical Method for Collecting Social Media Campaign Metrics

Today\u27s Extension professionals are tasked with more work and fewer resources. Integrating social media campaigns into outreach efforts can be an efficient way to meet work demands. If resources go toward social media, a practical method for collecting metrics is needed. Collecting metrics adds one more task to the workloads of Extension professionals and their partners. Can metrics be collected in an efficient and effective long-term manner even when partners are involved? We propose a practical method for collecting social media communication campaign metrics that is easy to implement and allows for measuring engagement of users over time

Calculating the Green Impact of Online Extension Programs

The environmental and economic benefits achieved by participants in an e-learning event are often overlooked by Extension educators, even though they are easy to calculate based on some basic information often collected from participants. To help make it easier to calculate these benefits, which are referred to as Green savings, a Green savings model has been developed. This model calculates the sum of savings realized by e-learning participants who do not have to travel to face-to-face events. These savings are based on savings related to e-learning participants\u27 travel, time, and vehicles carbon emissions

Using Survey Responses to Determine the Value-Added Features of a Webinar Portal System for Adoption by Natural Resource Professionals

This article presents the findings of a recent survey of natural resource webinar providers. Respondents were asked a range of questions regarding their webinar services. Findings showed that respondents most commonly marketed their webinars through email or websites and targeted an audience of professionals. Respondents noted that the greatest challenge in offering webinars was the time commitment, whereas access to high-quality speakers added the most value to a webinar portal. Although the majority of responding webinar providers do not currently charge for their webinars, over one third noted that they would be willing to pay a fee per participant

Expanding the Reach of Extension Through Social Media

With increasing numbers of the public using social media applications, Extension professionals have the ability to apply these same tools to connect with their clients. This article demonstrates how a social media toolset can be employed by Extension professionals by identifying how Extension professionals are currently using social media, illustrating how social media can be integrated into outreach and measured, and describing opportunities and challenges for Extension professionals enhancing their work with social media. With this information, Extension professionals will be better prepared to expand their outreach efforts using social media

Collaborating with Your Clients Using Social Media & Mobile Communications

Many Extension educators are still learning how to effectively integrate social media into their programs. By using the right social media platforms and mobile applications to create engaged, online communities, Extension educators can collaborate with clients to produce and to share information expanding and enhancing their social media and mobile efforts, while meeting their outreach goals more efficiently. This article demonstrates techniques Extension educators can employ to allow clients to become producers of information using social media and mobile tools