Plain Packaging, Pictorial Warnings and Tobacco Products: An Empirical Assessment

Although tobacco marketing is restricted, tobacco product packaging continues to communicate brand imagery, thereby maintaining brand salience and potentially reducing the impact of health warnings. This study used respondent conditioning theory to predict how disruption of brand imagery would affect the attractiveness of known, unknown and generic tobacco packages. A best-worst study found that familiar branding offset the negative connotations created by a pictorial warning label (PWL). These are the first findings to document the combined effect of PWLs and plain packaging; they suggest generic packs will stimulate cessation attempts and deter smoking initiation

Tolerance of disturbance by humans in long-time resident and recent colonist urban doves

BACKGROUND: A critical trait for successful urban dwelling by birds is the ability to tolerate high levels of disturbing stimulation by humans. If such tolerance is partly acquired gradually after colonization, species with a long history of residence in cities are likely to be more tolerant of such stimulation than recent urban colonists, but this has not often been tested. METHODS: We tested whether introduced Rock (Columba livia) and Spotted (Streptopelis chinensis) Doves, historically long-term residents of Melbourne, Australia, were more tolerant of disturbance by humans than the very recent colonist, the native Crested Pigeon (Ochyphaps lophotes) by comparing the Flight Initiation Distances (FID) and time allocations to vigilance during foraging of all three species in urban Melbourne. That all three species are members of the Columbiformes reduces the possibility that any species differences in tolerance are simply phylogenetic in origin. RESULTS: Flight initiation distance was shorter in Rock Doves than in the other two species, which did not differ in approachability by a human. Rock Doves retreated from an approaching human mainly by walking a relatively short distance, Crested Pigeons mainly by running a relatively short distance and Spotted Doves primarily by flying a comparatively long distance. The time allocation to anti-predator vigilance of Rock Doves was smaller than that of the other two species, whose allocations were similar. CONCLUSIONS: The very recent colonist of eastern Melbourne, the Crested Pigeon, was not the least tolerant of disturbance by humans of the three related species. Natural selection for tolerance therefore probably cannot entirely explain the pattern of tolerance evident among these urban dove species and behavioural flexibility is probably involved. Length of residency in a city is not an infallible guide to a species’ level of tolerance of disturbance by humans

Risks, Benefits and DTC - An Analysis of Information Formats

Critics of direct to consumer prescription medicine advertising (DTC) claim it is unbalanced because benefit information features more prominently than risk information, and that it thus fails to meet the high standards of social responsibility called for in regulatory codes. We used respondent conditioning theory to examine whether variations in risk information format could improve recall of benefits, side effects and contra-indications in print DTC advertisements. A best-worst study confirmed striking differences in preference for varied information formats, while a second study found that visual heuristics increased recall of both risk and benefit information. The findings question marketers reluctance to provide easily accessible risk information and suggest prominent drug information panels may discharge manufacturers social responsibilities while simultaneously improving the effectiveness of their promotions

A cross-sectional analysis of how young adults perceive tobacco brands: implications for FCTC signatories

BACKGROUND: The Framework Convention on Tobacco Control calls for the elimination of tobacco advertising, promotion and sponsorship. To test whether tobacco packaging functions as advertising by communicating attractive and distinctive brand attributes, we explored how young adult smokers and non-smokers interpreted familiar and unfamiliar tobacco brands. METHODS: We conducted an on-line survey of 1035 young adult smokers and non-smokers aged 18–30. Participants evaluated eight tobacco brands using ten attributes based on brand personality scales. We used factor analysis and ANOVA to examine patterns in brand-attribute associations. RESULTS: Young adults distinguished between brands on the basis of their packaging alone, associated each brand with specific attributes, and were equally able to interpret familiar and unfamiliar brands. Contrary to our expectations, non-smokers made more favourable brand-attribute associations than smokers, but both groups described Basic, a near generic brand, as ‘plain’ or ‘budget’. There were no significant gender or ethnicity differences. CONCLUSIONS: Tobacco packaging uses logos, colours and imagery to create desirable connotations that promote and reinforce smoking. By functioning in the same way as advertising, on-pack branding breaches Article 13 of the FCTC and refutes tobacco companies’ claims that pack livery serves only as an indentifying device that simplifies smokers’ decision-making. Given this evidence, signatories should see plain packaging policies as a priority consistent with their FCTC obligations to eliminate all tobacco advertising and promotion

NHX-type Na+(K+)/H+ antiporters are required for TGN/EE trafficking and endosomal ion homeostasis in Arabidopsis thaliana

The regulation of ion and pH homeostasis of endomembrane organelles is critical for functional protein trafficking, sorting and modification in eukaryotic cells. pH homeostasis is maintained through the activity of vacuolar H+-ATPases (V-ATPases) pumping protons (H+) into the endomembrane lumen, and counter-action by cation/proton exchangers, such as the NHX family of Na+(K+)/H+ exchangers. In plants, V-ATPase activity at the trans-Golgi network/early endosome (TGN/EE) is important for secretory and endocytic trafficking; however, the role of the endosomal antiporters NHX5 and NHX6 in endomembrane trafficking is unclear. Here we show through genetic, pharmacological and live-cell imaging approaches that double knockout of NHX5 and NHX6 results in the impairment of endosome motility and protein recycling at the TGN/EE, but not in the secretion of integral membrane proteins. Furthermore, we report that nhx5 nhx6 mutants are partially insensitive to osmotic swelling of TGN/EE induced by the monovalent cation ionophore monensin, and to late endosomal swelling by the phosphatidylinositol 3/4-kinase inhibitor wortmannin, demonstrating that NHX5 and NHX6 function to regulate the luminal cation composition of endosomes

The VERNALIZATION 2 Gene Mediates the Epigenetic Regulation of Vernalization in Arabidopsis

AbstractThe acceleration of flowering by a long period of low temperature, vernalization, is an adaptation that ensures plants overwinter before flowering. Vernalization induces a developmental state that is mitotically stable, suggesting that it may have an epigenetic basis. The VERNALIZATION2 (VRN2) gene mediates vernalization and encodes a nuclear-localized zinc finger protein with similarity to Polycomb group (PcG) proteins of plants and animals. In wild-type Arabidopsis, vernalization results in the stable reduction of the levels of the floral repressor FLC. In vrn2 mutants, FLC expression is downregulated normally in response to vernalization, but instead of remaining low, FLC mRNA levels increase when plants are returned to normal temperatures. VRN2 function therefore stably maintains FLC repression after a cold treatment, serving as a mechanism for the cellular memory of vernalization

Two endosomal NHX-type Na+/H+ antiporters are involved in auxin-mediated development in Arabidopsis thaliana

In Arabidopsis thaliana, the endosomal-localized Na+/H+ antiporters NHX5 and NHX6 regulate ion and pH homeostasis and are important for plant growth and development. However, the mechanism by which these endosomal NHXs function in plant development is not well understood. Auxin modulates plant growth and development through the formation of concentration gradients in plant tissue to control cell division and expansion. Here, we identified a role for NHX5 and NHX6 in the establishment and maintenance of auxin gradients in embryo and root tissues. We observed developmental impairment and abnormal cell division in embryo and root tissues in the double knockout nhx5 nhx6, consistent with these tissues showing high expression of NHX5 and NHX6. Through confocal microscopy imaging with the DR5:: GFP auxin reporter, we identify defects in the perception, accumulation and redistribution of auxin in nhx5 nhx6 cells. Furthermore, we find that the steady-state levels of the PIN-FORMED (PIN) auxin efflux carriers PIN1 and PIN2 are reduced in nhx5 nhx6 root cells. Our results demonstrate that NHX5 and NHX6 function in auxin-mediated plant development by maintaining PIN abundance at the plasma membrane, and provide new insight into the regulation of plant development by endosomal NHX antiporters

The porphyry copper system and the precious metal-gold potential

It has been established that porphyry copper/copper-gold deposits have formed from I Ma to 2 Ga ago. Generally, they are related to the Mesozoic-Cenozoic interval with few reported occurrences from the Palaeozoic or Precambrian. A reason cited is the erosion of these deposits which are often related to convergent plate margins and orogenic belts. Observations of the alteration and mineralisation within and around porphyry copper/copper-gold systems have been included in numerous idealised models. These alteration and mineralisation patterns are dependent on the phases of intrusion, the tectonic setting and rock type, depth of emplacement and relationship to coeval volcanics, physiochemical conditions operative within and surrounding the intrusive and many other mechanical and geochemical conditions. Island arc and cratonic arc/margin deposits are generally considered to be richer in gold than their molybdenum-rich, intra-cratonic counterparts. Metal zonation may occur around these copper/copper-gold deposits, e.g. copper in the core moving out to silver, lead, zinc and gold. This zonation is not always present and gold may occur in the core, intermediate or distal zones. Examples of gold-rich porphyry deposits from British Columbia, Chile and the SW Pacific Island regions suggest gold is closely associated with the potassic-rich zones. Generally these gold-rich zones have greater than 2% magnetite and a high oxygen fugacity is considered to be an important control for gold deposition. High Cl contents within the magma are necessary for gold mobility within the host intrusive centres. Beyond this zone HS₂ becomes an important transporting ligand. Exploration for porphyry copper-gold deposits includes an integrated geological, geophysical and geochemical approach. Petrographic work through to Landsat imagery may be used to determine the chemical conditions of the system, ore association, favourable structural zones and alteration patterns, in order to focus exploration activities

The response of young adult smokers and nonsmokers in the United Kingdom to dissuasive cigarettes: An online survey

Introduction  The cigarette stick is an important communications tool as well as the object of consumption. We explored young adults’ responses to cigarettes designed to be dissuasive.  Methods  Data come from a cross-sectional online survey, conducted in September 2015, with 16-24 year old smokers and non-smokers (N=997) in the United Kingdom. Participants were shown images of a standard cigarette (white cigarette paper with imitation cork filter), a standard cigarette displaying the warning ‘Smoking kills’ on the cigarette paper, and an unattractively coloured cigarette (green cigarette paper and filter). They were asked to rate each of the three cigarettes, shown individually, on eight perception items, and to rate the three cigarettes, shown together, on how likely they would be to try them. Ordering of the cigarettes and questions, with the exception of the question on trial, was randomised.  Results  The eight perceptions items were combined to form a composite measure of cigarette perceptions. For smokers and non-smokers, the two dissuasive cigarettes (cigarette with warning, green cigarette) were rated significantly less favourably than the standard cigarette, and less likely to encourage trial. For cigarette perceptions no significant interaction was detected between cigarette style and smoking status or susceptibility to smoke among never smokers. A significant interaction was found for likelihood of trying the cigarettes, with dissuasive cigarettes having a greater impact with smokers than non-smokers.  Conclusions  This study suggests that dissuasive cigarettes may help to reduce the desirability of cigarettes.  Implications The cigarette stick is the object of tobacco consumption, which is seen every time a cigarette is smoked. It is also an increasingly important promotional tool for tobacco companies. In this study, young adults rated two dissuasive cigarettes (a green coloured cigarette and a cigarette displaying a health warning) more negatively than a standard cigarette, and considered them less likely to encourage product trial. Our findings suggest that it may be possible to reduce the desirability of cigarette sticks by altering their design, e.g. with the addition of a warning or use of an unattractive colour