The effects of health value on healthful food selection intention at restaurants: Considering the role of attitudes toward taste and healthfulness of healthful foods

This study investigated restaurant customers’ intent to choose healthful (e.g., low-fat or low-calorie) menu items using the value–attitude–behavior model. The sample was comprised of customers who had previously consumed these types of healthful items at a casual dining restaurant. Structural equation modeling was used to analyze data. Results revealed that customers’ health values had a positive effect on attitudes and behavioral intentions and that customers’ attitudes toward low-fat or low-calorie menu items positively influenced behavioral intentions. However, attitudes toward taste of healthful menu items exerted a greater impact on behavioral intentions to choose, recommend, and spread a positive word-of-mouth about those menu items. To meet customers’ desire, restaurants should continue to focus on great-tasting healthful foods

Evangeliorum codex graecus purpureus rossanensis: [Greek letter sigma] litteris argenteis sexto ut videtur saeculo scriptus picturisque ornatus.

Mode of access: Internet

Texte und Untersuchungen zur Geschichte der altchristlichen Literatur.

Bd. 1, Heft 1 series t.p. is dated 1883 and its analytic t.p. is dated 1882.Description based on: Bd. 139, published in 1992.Published: Leipzig : J.C. Hinrichs, 1883-"Begründet von O. von Gebhardt und A. von Harnack."Bd. 16-30 called also: Neue Folge, Bd. 1-15; Bd. 31-45 called also: 3. Reihe, Bd. 1-15; Bd. 46- called also: 4. Reihe, Bd. 1- ; Bd. called also: 5. Reihe, Bd. Mode of access: Internet.Issued by Kommission für Spätantike Religionsgeschichte der Deutschen Akademie der Wissenschaften zu Berlin (called 1883-19 Kirchenväter-Commission der Preussische Akademie der Wissenschaften).Bd. 1 (1883)-15 (1897), in v. 15