APPROACH C: CHANGING CONSUMER PREFERENCES THROUGH PROMOTION AND ADVERTISING

Consumer/Household Economics,

How can the concepts of habitus and field help us to understand the engagement of educational workers in higher Education?

In ‘Making a European area of lifelong learning a reality’, the EU stressed the role of universities in relation to lifelong learning, a role that entails a need for widening access to universities, particularly for those not coming through the traditional direct route of upper secondary education. As teachers play a significant role in the quality of the lifelong learning as well as in motivating future generations to take part in lifelong learning, education and training for teachers becomes important; not only in relation to initial teacher education, but also in relation to a continuous development of knowledge and skills. This paper represents the first stage of a larger comparative project intended to examine and compare educational workers’ (i.e. professionals involved in teaching in the class room) participation in higher education in England and Denmark, their access and interest. In particular, the paper relates participation and engagement to national and international educational policies and frames this work within an examination of the social background of the professional groups. The key research questions at this stage of the work are methodological and can be summed up by the overarching question, “How can the concepts of habitus and field help us to understand levels of engagement of educational workers in Higher Education”? The paper reports the results of our review of current policies and our efforts to identify the structural relations within the educational professional fields in each country. To do so we are developing a theoretical model using the relational analytical approach advocated by Bourdieu. As such, our work is an early stage attempt at operationalising Bourdieu’s observations regarding the dynamics of field. This seems to us to provide an important conceptual approach to understanding the habitus of educational workers in the context of the dynamics of a fast changing policy arena and the complexities of the backgrounds of individuals working in the educational field. The model attempts to build in the reflexivity that Bourdieu demands for a ‘science’ that is not weakened by over-emphasis on either the objective structural relations or the subjective phenomenology of experience. Thus, the paper presents a preliminary contextual analysis of the factors that enable an understanding of engagement or lack of engagement in higher level learning among school-based education workers in the two EU countries and is related to a larger research project that explores habitus (both individual and collective) among these groups of education workers

Investment in Sustainable Development: A UK Perspective on the Business and Academic Challenges

There are many legislative, stakeholder and supply chain pressures on business to be more ‘sustainable’. Universities have recognised the need for graduate knowledge and understanding of sustainable development issues. Many businesses and universities have responded and introduced Sustainable Development models into their operations with much of the current effort directed at climate change. However, as the current worldwide financial crisis slowly improves, the expectations upon how businesses operate and behave are changing. It will require improved transparency and relationships with all stakeholders, which is the essence of sustainable development. The challenges and opportunities for both business and universities are to understand the requirements of sustainable development and the transformation that is required. They should ensure that knowledge is embedded within the culture of the organisation and wider society in order to achieve a sustainable future

Second-chance punitivism and the contractual governance of crime and incivility: New Labour, old Hobbes

The growing application of mechanisms of contractual governance to behaviour that breaches social norms, rather than the criminal law, appears to represent an ethopolitical concern with delinquent self-reform through the activation of technologies of the self. In fact, there is little empirical evidence that the contractual governance of incivility leads to such self-reform. Beneath the ideology of contractual agreement to observe social norms lies what this paper calls a ‘second-chance punitivism’ which operates to crystallise behavioural elements of the Hobbesian social contract, after breach, into a more specific form. The responsibilising and individualising properties of this form of contractual governance set the moral-ideological platform for a retributive punitivism, when the rational agents it creates fail to live up to their image, and are taken to have wasted their ‘second chance’