Exploratory factor analysis (efa) of social media attractiveness’ for MSMES

This study aims to determine the factors that encourage MSMEs in using of social media that they can help them optimizing sustainable marketing activities in the era of digital transformation. This research is explanatory quantitative research where the aim is to reduce the number of variables, detect the structure of the relationship between variables, and classify them into a new group of variables. This research involves 9 variables/factors with 38 indicators. The data were taken through questionnaires and interviews with 317 food and beverage MSMEs in West Java. The data were analyzed through Explanatory Factor Analysis (EFA). The results of this study show the KMO Measure of Sampling (MSA) value is 0.939 and the Bartlett's Test value is 6850.368 with a significance number of 0.000. Then, the value of Anti Image Matrices on 38 indicators is above 0.5, so that all indicators are declared feasible. From Communalities in the attachment of factor analysis, it is known that the indicator X5.3 is the indicator that has the higest strongest value (0.736) meanwhile the indicator X2.3 is the indicator that has the lowest weakest value (0.377. According to the total initial eigenvalues, it is found that there are 6 factors that have values above 1. So that, in the rotated component matrix, each of 38 indicators put themselves into groups that have strong relationship. This study concludes that there are 6 main factors in encouraging SMEs in West Java to use social media, namely: earned benefit, communication, reliable, support tool, competition, price

Memahami Kepuasan Pelanggan terhadap Pelayanan Hotel: Suatu Tinjauan Pustaka Sistematis

Customer satisfaction is an important factor in the management of the hospitality industry because satisfied customers tend to revisit and provide recommendations to others so that in the end it will provide benefits for the hotel. This paper aims to review the literature related to hotel guest satisfaction. To obtain literature data, the Publish or Perish software was used and the Google Scholar and Scopus databases in Publish or Publish were selected. The title word used is "customer satisfaction hotel". The results of the initial data search were then rechecked by removing documents that were considered less relevant to the keywords/titles discussed. The final search results using the Google Scholar and Scopus databases were then stored in the Mendeley reference manager. Using Mendeley and Publish or Perish software, data on the 10 most cited articles and data on the 8 best journals were obtained. Furthermore, VOSviewer software was used to obtain network visualization and cluster data consisting of items that appear in each cluster. This study provides an overview for further research on hotel customer satisfaction related to factors that need to be investigated further. The results of this literature review will also be useful for hotel managers in an effort to increase customer satisfaction by considering factors related to customer satisfaction

DETERMINING REVISIT INTENTION: THE ROLE OF VIRTUAL REALITY EXPERIENCE, TRAVEL MOTIVATION, TRAVEL CONSTRAINT AND DESTINATION IMAGE

Purpose – The purpose of this study is to define and analyze the role of virtual reality experiences, travel motivation, travel constraints, and destination image on revisit intention. Design – Exploratory analysis to investigate whether destination image and revisit intention are influenced by virtual reality experience, travel motivation, and travel constraints. Methodology – The respondents in this study were Indonesian tourists who had already visited the destinations under study. The sampling method used was random sampling and the data analysis method used was structural equation modeling. Findings – The results show that destination image can mediate the influence of virtual reality experience on revisit intention. At the same time, travel motivation and travel constraints can have a direct positive influence on destination image. Originality of the research – This study demonstrates the critical significance of virtual reality in pandemic situations to help destinations improve their image and hence increase tourist arrivals, like as in Indonesi

Unfolding the Impacts of a Prolonged COVID-19 Pandemic on the Sustainability of Culinary Tourism:Some Insights from Micro and Small Street Food Vendors

Our study reveals the impacts of various COVID-19-related restrictions on the culinary tourism industry by exploring how street food vendors deal with this unprecedented encounter. The data were collected through semi-structured interviews of 20 street food vendors and later analyzed using qualitative data analysis, focusing on the thematic analysis of coded interview transcripts, as a basis for generalization of our findings. This study unfolds the knock-on effects of the lock-down, social distancing, and movement restrictions imposed on the street food vendors and sheds light on how the culinary tourism industry can become more resilient and sustainable in facing a future or recurring pandemic. Understanding the dynamic impacts of the pandemic will offer insights for the culinary tourism industry and the government in the development of relevant policies to alleviate those impacts and protect the culinary tourism industry in the ‘new normal’ post-pandemic era

Omnichannel quality: the new imperative of purchase intention among fashion retail market

The challenge for the new normal era lies in the changing habits of fashion retail consumers after the COVID-19 pandemic. This study investigates how omnichannel service quality influences consumer purchase intention for fashion products in the post-pandemic era. The research method used was verification, with 400 retail fashion SME consumers in Indonesia as respondents during the pandemic. Path analysis was employed as the data analysis technique. The results indicate that the level of omnichannel service quality has a significant impact on purchase intention among fashion retail consumers. Additionally, this study contributes to understanding the dimensions of omnichannel retailing service quality that positively influence purchase intention

Culinary Tourism in Indonesia-Empirical Study at Amaliun Food Court, Medan

The culinary and restaurant business has recently grown rapidly. Indonesia's cultural and culinary wealth is potential to be developed as a professional business. This study analyzes the influence of taste and price on consumer purchase decision at Amaliun Food Court Medan, Indonesia. This research uses quantitative approach, explanatory research type and multiple regression analysis as data analysis technique. Partially, tastes significantly influence consumer purchasing decisions, while prices are not. Simultaneously, tastes and prices significantly influence consumer purchasing decisions. This article provides guidance on how every restaurant to organize culinary business as a culinary tourism destination, especially in Medan in order to attract and be liked by consumers who visit that place. Tastes and prices are the factors that influence purchasing decisions in the culinary business. Any place to eat or restaurant will attempt to attract buyers to visit the place to feel the distinctiveness of taste and atmosphere

Virtual Leisure and Recreation Reality and Well-Being During COVID-19 Pandemic - The Future of Ghana Tourism: Does Technological SelfEfficacy Matter

This study examined (i) the impact of COVID-19 on practice of virtual participation in leisure and recreation activities in Ghana; (ii) the challenges in the use of virtual approaches as well as the future successes of Ghana Tourism considering the new paradigm of participating in leisure virtually; and (iii) the moderating role of technological self-efficacy on virtual leisure and recreation reality and psychological well-being nexus. Mixed method approach was employed. Data analysis included thematic content analysis and PLS-SEM. Most people explored virtual leisure because of COVID-19. Ghana’s inadequate or unreliable internet, high data costs, lack of technical skills, and regular power outages prevented access to actual virtual tools. Technological self-efficacy boosted the virtual leisure and recreation reality experience and tempered its effect on well-being. The findings of this research have imperative implications for virtual leisure and recreation reality and the role of technological self-efficacy. Empirically, this study has validated the significant role of technological self-efficacy in promoting virtual leisure and recreation reality and psychological well-being. Indeed, the use of virtual reality for leisure and recreation is crucial during pandemics. This study provides a deeper understanding of virtual leisure and recreation reality and its effect on psychological well-being in a developing country. Thus, the findings of this pioneering study contributed to self-efficacy and Bandura’s social cognitive theory

Tourist satisfaction in era Society 5.0 as a marketing strategy

This research aims to develop a marketing strategy for the Society 5.0 era by increasing tourist satisfaction in the lodging industry's business sector. Utilizing a quantitative approach with online data distribution, the sample in this study is 128 respondents. The PLS-SEM data analysis technique was used to analyze the questionnaire data. The study's results indicate that technological innovation services and tourist engagement influenced tourist satisfaction. In contrast, human innovation services, which have no direct impact on tourist satisfaction, must first be filtered through the variable measuring tourist engagement. The engagement of tourists is a moderating variable that influences tourist satisfaction. As technological and human innovation services directly experienced by tourists, they will affect tourist satisfaction. This research allows business actors in the lodging establishment industry to develop marketing strategies that increase tourist satisfaction, thereby increasing tourist trust and repeated visits in the future