3 research outputs found
YouTube as a Source of Information on Skin Bleaching: A Content Analysis
Background: Skin bleaching is a common, yet potentially harmful body modification practice. Aim To describe the characteristics of the most widely viewed YouTube⢠videos related to skin bleaching.
Methods: The search term âskin bleachingâ was used to identify the 100 most popular Englishâlanguage YouTube videos relating to the topic. Both descriptive and specific information were noted.
Results: Among the 100 manually coded skinâbleaching YouTube videos in English, there were 21 consumerâcreated videos, 45 internetâbased news videos, 30 television news videos and 4 professional videos. Excluding the 4 professional videos, we limited our content categorization and regression analysis to 96 videos. Approximately 93% (89/96) of the most widely viewed videos mentioned changing how you look and 74% (71/96) focused on bleaching the whole body. Of the 96 videos, 63 (66%) of videos showed/mentioned a transformation. Only about 14% (13/96) mentioned that skin bleaching is unsafe. The likelihood of a video selling a skin bleaching product was 17 times higher in internet videos compared with consumer videos (OR = 17.00, 95% CI 4.58â63.09, P \u3c 0.001). Consumerâgenerated videos were about seven times more likely to mention making bleaching products at home compared with internetâbased news videos (OR = 6.86, 95% CI 1.77â26.59, P \u3c 0.01).
Conclusions: The most viewed YouTube video on skin bleaching was uploaded by an internet source. Videos made by television sources mentioned more information about skin bleaching being unsafe, while consumerâgenerated videos focused more on making skinâbleaching products at home
Attributes of Videos Related to Cupping Therapy on YouTube
This presentation was given during the Georgia Southern University Research Symposium