Consumer perceptions, attitudes and acceptance of new and traditional mate tea products.

Consumption of teas has been increasing around the world. In Brazil, mate tea, prepared from yerba mate ( Ilex paraguariensis ), is the most popular tea and its popularity is increasing due to the development of new mate-based products and the increasing health consciousness of the Brazilian population. Further develop- ment of the mate market in Brazil requires accurate consumer pro fi ling, focusing on tea drinking behavior, preferences and perceptions. We applied a questionnaire to mate tea consumers to assess their beliefs, con- sumption behavior, and taste preferences. We also explored the acceptability of tea made from yerba mate processed in different ways: immediately after harvest and after eight months of storage, varying the percent- age of leaves and sticks. One hundred consumers evaluated six experimental samples and two commercial mate teas. Results indicated that mate was most consumed in tea bag form, followed by ice teas. The preferred fl avors were natural and lemon. Most of the consumers (61%) consumed mate with sugar, drinking it at home before bedtime. Product quality, brand and price were the most important aspects taken into account when purchasing mate.Themajority ofconsumers werenotsatis fi edwiththe productscurrently offered inthe mar- ket, andthe main criticism waspoor quality and packaging. Consumers accepted all tasted samples, except the tea preparedwith 100%sticks. Commercial teaswere lesspreferred than theexperimental teas,indicating that there are opportunities for further development of commercially viable mate product

Consumer perceptions, attitudes and acceptance of new and traditional mate tea products.

Consumption of teas has been increasing around the world. In Brazil, mate tea, prepared from yerba mate ( Ilex paraguariensis ), is the most popular tea and its popularity is increasing due to the development of new mate-based products and the increasing health consciousness of the Brazilian population. Further develop- ment of the mate market in Brazil requires accurate consumer pro fi ling, focusing on tea drinking behavior, preferences and perceptions. We applied a questionnaire to mate tea consumers to assess their beliefs, con- sumption behavior, and taste preferences. We also explored the acceptability of tea made from yerba mate processed in different ways: immediately after harvest and after eight months of storage, varying the percent- age of leaves and sticks. One hundred consumers evaluated six experimental samples and two commercial mate teas. Results indicated that mate was most consumed in tea bag form, followed by ice teas. The preferred fl avors were natural and lemon. Most of the consumers (61%) consumed mate with sugar, drinking it at home before bedtime. Product quality, brand and price were the most important aspects taken into account when purchasing mate.Themajority ofconsumers werenotsatis fi edwiththe productscurrently offered inthe mar- ket, andthe main criticism waspoor quality and packaging. Consumers accepted all tasted samples, except the tea preparedwith 100%sticks. Commercial teaswere lesspreferred than theexperimental teas,indicating that there are opportunities for further development of commercially viable mate product

Duração do sabor em amostras de goma de mascar elaboradas com erva-mate.

Gomas de mascar são consumidas em vários países e são tidas como produtos em expansão, principalmente quando carreiam ingredientes ativos. São apreciadas por ativar a energia e concentração dos consumidores, com redução de estresse. A tendência atual desse segmento alimentício é a busca de produtos alternativos, isentos de açúcar e com apelo sensorial e sustentável. A erva-mate reúne essas características, sendo reconhecida por suas propriedades estimulantes, em decorrência da presença de cafeína. Uma das principais características considerados para a goma de mascar é o tempo que o sabor permanece na boca durante a mastigação. Inicialmente, foram elaboradas nove gomas de mascar com diferentes tipos de erva-mate e aromas. O produto de melhor aceitação foi utilizado no teste tempo-intensidade, no qual avaliou-se o tempo total que o sabor da goma de mascar permaneceu na boca. Participaram 14 avaliadores treinados, que analisaram a amostra em três repetições. Eles foram orientados a provar a amostra e indicar a intensidade do sabor durante a mastigação, com uma escala de 10. O programa utilizado para a coleta de dados foi o Time-Intensity Data Collection System que registrou a intensidade máxima percebida por cada avaliador, tempo máximo em que a intensidade de sabor foi percebida, tempo inicial quando a percepção de sabor começou a ser percebida e tempo total que o estímulo permaneceu. A percepção do sabor teve início em menos de um minuto e o estímulo total durou cinco minutos. Esses dados sugerem que o produto seja reavaliado incluindo melhorias no processo tecnológico.Resumo

Effect of osmotic dehydration as pretreatment in the preparation of appllet jelly.

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