Le musée d’entreprise horlogère, instrument de communication des marques

À partir d’études générales sur les musées d’entreprise et d’entretiens menés auprès des conservateurs de musées horlogers, les auteurs mettent en évidence que l’ouverture de musées d’entreprises horlogères suisses a un triple but : la conservation et la mise en valeur de leur patrimoine, la légitimation de leur nom dans l’histoire et la promotion de leur marque et de leur région

Stratégies marketing pour PME sous-traitantes dans l’horlogerie

Most industries have been losing market share due to the world financial crisis. Even though the marketing strategies of watch makers are constantly studied by BtoC marketers, it is difficult to find a research about theirs subcontractors and the way they are trying to improve their position in the BtoB value chain. This research aims to highlight the way industrial suppliers interact with these well-known brands and what marketing strategy they are implementing. Several interviews in the Arc Jurassien were carried out. This article concludes with some managerial advice and axis for further researches

Stratégies marketing pour PME sous-traitantes dans l’horlogerie

Most industries have been losing market share due to the world financial crisis. Even though the marketing strategies of watch makers are constantly studied by BtoC marketers, it is difficult to find a research about theirs subcontractors and the way they are trying to improve their position in the BtoB value chain. This research aims to highlight the way industrial suppliers interact with these well-known brands and what marketing strategy they are implementing. Several interviews in the Arc Jurassien were carried out. This article concludes with some managerial advice and axis for further researches

Applications of femtosecond Bessel beams to laser ablation

International audienceNondiffracting Bessel beams have been recently applied to single shot ultrafast laser processing of high aspect ratio nanochannels.We review the principles and benefits of nondiffracting Bessel beams for material processing, and we compare experimental results with numerical simulations. We show how the stationarity of nonlinear propagation of ultrafast laser pulses allows high aspect ratio material processing

Les impacts des écrans tactiles sur les visiteurs dans les musées

L’étude présentée ici met en évidence les nouvelles possibilités et appréhensions qu’ont les visiteurs lorsqu’ils pénètrent dans un espace muséal qui propose, au sein de ses expositions, des interfaces tactiles fixes : elle pointe les implications de ce phénomène qui se généralise dans les institutions muséales

QUELS LIENS ENTRE L'IMAGE DU PAYS ET L'IMAGE DE L'UNE DE SES VILLES ? UNE APPLICATION AU CAS DE LA FRANCE ET DE LYON

Cette recherche s'intéresse aux liens existants entre l'image du pays et l'image de l'une de ses villes. Pour ce faire, une revue de littérature sur l'image des destinations est proposée. Elle fait ressortir la quasi absence de recherche visant à lier les différents niveaux composants une destination (pays, région, ville,...). Une étude quantitative a été conduite dans 4 pays (Canada, Chine, Irlande, Suisse) afin de mesurer l'image de la France et de Lyon. Les résultats montrent que l'image de la France est globalement meilleure que celle de Lyon, les deux mesures étant toutefois très fortement corrélées. Les analyses montrent également des différences de perceptions en fonction du fait que le répondant a ou non déjà effectué une visite dans la destination. Des différences entre les nationalités des répondants sont également montrées.image d'une destination; tourisme; France; Lyon

Du musée au parc d’attractions : opportunités et risques de l’éduvertissement

This article explores the concept of edutainment, i.e. the tendency of museums to be more fun and interactive for their visitors, especially the younger ones. This article also explores the merchandisation of culture and the entry of commercial brands in museums and analyses the chances and pitfalls of edutainment, from a theoretical as well as a managerial point of view, through interviews of curators in Switzerland, France and Canada. This articles ends by offering reflexions for new tracks of researc

Femtosecond laser fabrication of micro and nano-disks in single layer graphene using vortex Bessel beams

International audienceWe report the fabrication of micro and nano-disks in single layer chemical vapor deposition graphene on glass substrate using femtosecond laser ablation with vortex Bessel beams. The fabricated graphene disks with diameters ranging from 650 nm to 4 μm were characterized by spatially resolved micro-Raman spectroscopy. The variation of ablation threshold was investigated as a function of the number of pulses showing an incubation effect. A very high degree of size control of the fabricated graphene disks is enabled using a sequence of femtosecond pulses with different vortex orders

Du musée au parc d’attractions : opportunités et risques de l’éduvertissement

This article explores the concept of edutainment, i.e. the tendency of museums to be more fun and interactive for their visitors, especially the younger ones. This article also explores the merchandisation of culture and the entry of commercial brands in museums and analyses the chances and pitfalls of edutainment, from a theoretical as well as a managerial point of view, through interviews of curators in Switzerland, France and Canada. This articles ends by offering reflexions for new tracks of researc

Direct machining of curved trenches in silicon with femtosecond accelerating beams

International audienceControl of the longitudinal profile of ablated structures during laser processing is a key technological requirement. We report here on the direct machining of trenches in silicon with circular profiles using femtosecond accelerating beams. We describe the ablation process based on an intensity threshold model, and show how the depth of the trenches can be predicted in the framework of a caustic description of the beam