How Cognitive Maps May Help Understand Consumer Attitude?

At the beginning of this research, we had in mind the low consumption level of fruits and vegetables among French young people despite several months of intense exposure to health messages, such as “eat 5 portions of fruits and vegetables every day”. Studies show that French young people have memorized the messages, but did not alter their eating habits. Our major hypothesis was that some “mental blocks” might be curbing fruit consumption, and removing them might increase consumption. Similarly we thought that some “mental levers” if well activated could increase fruit consumption. Identifying “mental blocks” and “mental levers” related to fruits became our research goal. To achieve this objective, building the cognitive map of the fruit universe appears an appropriate method. In the process of constructing the map we discovered that we could also assess, although imperfectly, how people have formed their mental representation over the courses of the years

How Cognitive Maps May Help Understand Consumer Attitude?

At the beginning of this research, we had in mind the low consumption level of fruits and vegetables among French young people despite several months of intense exposure to health messages, such as “eat 5 portions of fruits and vegetables every day”. Studies show that French young people have memorized the messages, but did not alter their eating habits. Our major hypothesis was that some “mental blocks” might be curbing fruit consumption, and removing them might increase consumption. Similarly we thought that some “mental levers” if well activated could increase fruit consumption. Identifying “mental blocks” and “mental levers” related to fruits became our research goal. To achieve this objective, building the cognitive map of the fruit universe appears an appropriate method. In the process of constructing the map we discovered that we could also assess, although imperfectly, how people have formed their mental representation over the courses of the years.Agribusiness, Agricultural and Food Policy, Farm Management, Food Consumption/Nutrition/Food Safety, Risk and Uncertainty,

Building Trust with Organic Food: The Case of Organic Eggs

Many consumers do not understand the significance of the Organic labels. The EFSA and the USDA makes no claim that organically produced food is safer or “healthier.” or more nutritious than conventionally produced food. Consumers will still need to read nutrition labels and make wise selections to maintain an overall healthy diet. “Organic” food does not mean “natural”. Only food labelled “organic” designate that the product meets the new EU or USDA organic standards. In Europe and elsewhere, food products’ Quality Labels (QL) have appeared in the early 1960s and their number has been increasing since then. QL are publicly owned, like “Organic Label” or privately owned, like “Carrefour Bio” brands which signal a “quality” difference from other productsAgribusiness, Agricultural and Food Policy, Farm Management, Food Consumption/Nutrition/Food Safety, Research and Development/Tech Change/Emerging Technologies, Risk and Uncertainty,

Building Trust with Organic Food: The Case of Organic Eggs

Many consumers do not understand the significance of the Organic labels. The EFSA and the USDA makes no claim that organically produced food is safer or “healthier.” or more nutritious than conventionally produced food. Consumers will still need to read nutrition labels and make wise selections to maintain an overall healthy diet. “Organic” food does not mean “natural”. Only food labelled “organic” designate that the product meets the new EU or USDA organic standards. In Europe and elsewhere, food products’ Quality Labels (QL) have appeared in the early 1960s and their number has been increasing since then. QL are publicly owned, like “Organic Label” or privately owned, like “Carrefour Bio” brands which signal a “quality” difference from other product

L’industrie alimentaire du futur passe par le numérique.: Alimentation et numérique Feuille de route ANIA

il s'agit d'un type de produit dont les métadonnées ne correspondent pas aux métadonnées attendues dans les autres types de produit : REPORTL’industrie alimentaire du futur passe par le numérique.. Alimentation et numérique Feuille de route ANI