Marketing career transitions: women marketers embedded in the profession?

This qualitative study explores a UK sample of 25 women marketing professionals and how their career paths are reached and moderated over time. The research addresses the women‟s reasons for moving from corporate marketing careers to self-employment in marketing and discovers that their career anchor is their embeddedness in the marketing profession which remains a constant throughout their career. This suggests that marketing talent is being lost to the corporate environment but not necessarily to the profession. It also suggests that the profession needs to acknowledge these career transitions when offering support to those practicing marketing

Marketing women in Iceland: challenges of establishing a company

Objectives: This paper explores the experiences of nine Icelandic business women who that have their own marketing businesses. In recent years more women graduated from Icelandic universities than men (Statistic Iceland, 2012a) where business and marketing studies have proved popular. Little is known though about the experiences of Icelandic women moving into self-employment in marketing, particularly in relation to challenges of setting up and managing their own business. Iceland provides a unique context as it is a small island with only 325.000 habitants (Statistic Iceland, 2014). The country was hit badly by the economic crisis in 2008 which is likely to have affected the career and business decisions of self-employed women. Prior Work: Marketing is considered to be a female-oriented industry but experiences of women working in marketing are an under-researched area (Maclaren and Catterall, 2000). In addition, Marlow et al.,(2009) called for studies focusing on the challenges of the entrepreneurial environment for women. Some of the challenges that women owning their own business have to face have been identified as capitalisation, working hours and location (Carter et al., 2001; Roper and Scott, 2009; Harding, 2006). These experiences will be discussed in this paper. Approach: This paper builds on work from a similar study already undertaken in the UK by Foster and Brindley (2010); Foster et al., (2011) and Wheatley at al., (2011) and their investigation of marketing businesses in the UK but explores the experiences in the novel context of Iceland which is a much smaller economy and often heralded as a beacon of gender equality (Petterson 2012; Acthenhagen and Tilmar, 2013). The study takes an exploratory, qualitative approach. Convenience sampling was used for the study with nine Icelandic women who owned a marketing business. All the interviews were conducted with the owner of the company using a set of questions around a priori themes drawn from the literature. The interviews took place in August 2013. Results: Preliminary analysis indicates that Icelandic women are cautious when it comes to capitalisation. They are quite reluctant to take out a loan to finance their business. In addition the majority seemed to work long hours, often nights and weekends. Full findings will be presented at the conference. Implications: These findings give the first account of experiences of Icelandic self-employed women in marketing and answers recent calls for studies in the field of marketing and the entrepreneur environment for women (Maclaren and Catterall, 2000; Marlow et al.,2009). Value: This paper provides an insight into the experiences of the Icelandic business women working in marketing. In addition it offers comparisons with previous studies conducted in the UK

An exploration of Icelandic marketing entrepreneurs

Little research have focused on women entrepreneurship in Iceland and yet it is often heralded as a beacon of gender equality (Pettersson, 2012; Achtenhagen and Tilmar, 2013; Smith-Hunter, 2013). The World Economic Forum (2013) identified Iceland as the country with the world's smallest gender gap. This small gender gap is not reflected in the entrepreneurship figures which show that only 8 percent of Icelandic women are classed as entrepreneurs (GEM, 2009) compared to 15 percent of men. Furthermore, Danson and Burnett (2013) posited that entrepreneurship in island environments is an under-researched area. It is therefore pertinent to explore what is happening in terms of women’s entrepreneurship in Iceland. The paper builds upon similar studies already undertaken in the UK and Europe (see Foster et al., 2011 and Wheatley et al, 2011) that have investigated the careers of marketing professionals through their life-courses. Marketing is considered to be a feminised industry in Iceland yet there is little knowledge about the careers these women have in the profession or why they decide to become self- employed. The findings showed the most often women became self-employed because of a trigger event and it seemed in most cases to be the financial crises in 2008

State-variable modelling of CLL resonant converters

The paper presents the derivation and application of state-variable models to high-order topologies of resonant converters. In particular, a 3rd order CLL resonant circuit is considered with bridge rectification and both a capacitive output filter (voltage output), and an LC output filter (current output). The state-variable model accuracy is verified against component-based simulation packages (Spice) and practical measurements, and it is shown that the resulting models facilitate rapid analysis compared to their integration-based counterparts (Spice, Saber), without the loss of accuracy normally associated with fundamental mode approximation (FMA) techniques. Moreover, unlike FMA, the models correctly predict the resonant peaks associated with harmonic excitation of the tank resonance. Subsequently, it is shown that excitation of the resonant tank by odd harmonics of the input voltage can be utilised to provide overcurrent protection in the event of an output short-circuit. Further, through judicious control of operating frequency, it is shown that 'inductive' zero voltage switching (ZVS) can still be obtained, facilitating reductions in gate-drive switching losses, thereby improving efficiency and thermal management of the supply under fault conditions. Although the results are ultimately generic to other converter counterparts, measured results from two prototype 36 V input, 11-14.4V output, 3rd - order CLL converters are included to practically demonstrate the attributes of the proposed analysis and control schemes

Integrated multilevel converter and battery management

A cascaded H-bridge multilevel converter is proposed as a BLDC drive incorporating real-time battery management. Intelligent H-bridges are used to monitor battery cells whilst simultaneously increasing their performance by reducing the variation between cells and controlling their discharge profiles

Universality of collapsing two-dimensional self-avoiding trails

Results of a numerically exact transfer matrix calculation for the model of Interacting Self-Avoiding Trails are presented. The results lead to the conclusion that, at the collapse transition, Self-Avoiding Trails are in the same universality class as the O(n=0) model of Blote and Nienhuis (or vertex-interacting self-avoiding walk), which has thermal exponent $\nu=12/23$, contrary to previous conjectures.Comment: Final version, accepted for publication in Journal of Physics A; 9 pages; 3 figure

Helical automatic approaches of helicopters with microwave landing systems

A program is under way to develop a data base for establishing navigation and guidance concepts for all-weather operation of rotorcraft. One of the objectives is to examine the feasibility of conducting simultaneous rotorcraft and conventional fixed-wing, noninterfering, landing operations in instrument meteorological conditions at airports equipped with microwave landing systems (MLSs) for fixed-wing traffic. An initial test program to investigate the feasibility of conducting automatic helical approaches was completed, using the MLS at Crows Landing near Ames. These tests were flown on board a UH-1H helicopter equipped with a digital automatic landing system. A total of 48 automatic approaches and landings were flown along a two-turn helical descent, tangent to the centerline of the MLS-equipped runway to determine helical light performance and to provide a data base for comparison with future flights for which the helical approach path will be located near the edge of the MLS coverage. In addition, 13 straight-in approaches were conducted. The performance with varying levels of state-estimation system sophistication was evaluated as part of the flight tests. The results indicate that helical approaches to MLS-equipped runways are feasible for rotorcraft and that the best position accuracy was obtained using the Kalman-filter state-estimation with inertial navigation systems sensors