Crowdfunding cultural projects and networking the value creation: Experience economy between global platforms and local communities

The purpose of this paper is to investigate how online crowdfunding is strategically applied to artistic productions featuring strong social and cultural values, exploring potential and risks of networking value creation and community engagement. Mission-driven initiatives and their crowdfunding campaigns are analyzed through platform society framework (van Dijk, 2019), considering the business models and marketing strategies that support the scope and intentions of a variety of agents involved within the online networks. Design/methodology/approach A qualitative multiple case-study approach is adopted to sample and analyze in depth significant examples from the most representative crowdsponsoring platforms in Portugal. Agents’ perspectives and practices are collected through semi-structured interviews with campaign creators and platform managers, and complemented by the design of specific business model canvas (Osterwalder and Pigneur, 2010) adapted to crowdfunding projects. Communication strategies and social media marketing are considered, metering agent’s profile and comparing performance and online engagement through profile and official pages observation. Findings Main findings point out that a crowdfunding campaign requires to set up a specific business model and marketing strategy articulation that go beyond the traditional cultural enterprises differentiation criteria, hybridizing them through experience-led marketing logic, extended product conceptualization and a critical cultural entrepreneurship approach. Community engagement operations need to be structured and integrated through online and offline social networks activities, and the value creation is build through shared meaning construction and interpretation between creators and backers, with the support of others agents involved within crowdfunding value network. It also states that the conceptualization of crowdfunding phenomenon as a service ecosystem (Quero and Ventura, 2019) could be extended, to comprehend other actors and power position within intermediation processes, namely, social network and social media platforms corporations, online payments services, online users, legacy media entities and others stakeholders as matchfunding organizations and partners for products’ development and distribution. Research limitations/implications The research design could be improved by adding more quantitative and social analytics data or an international cases comparison to complete these preliminary results. Practical implications The findings could assist arts and media managers as well as cultural agents to adapt their strategies to emergent business and marketing models, strongly influenced by dominant barging positions in the value chain held by new digital intermediaries, and to better explore product levels to strengthen interactions and engagement with communities of interest and supporters for the creation of value. Social implications This paper contributes to elaborate a more accurate scientific knowledge and critical perspective about crowfunding system evolution, concerning both individual and collective agencies, and their implication for different types of agents and networked individuals between institutions (Dutton, 2009). Originality/value This study is unique, as it adopts a multidisciplinary approach and a comprehensive analysis of Portuguese crowdsponsoring phenomenon, and it offers a valid contribution to the analysis of crowdfunding as value-creation network.info:eu-repo/semantics/acceptedVersio

Planet Earth is Blue

Planet Earth is Blue: reinterpreting Commander Hadfield’s images of Earth taken from the International Space Station, investigates drawing and written language in relation to current acts of representation and interpretation. Through undertaking a series of drawn reinterpretations of images of earth, the author attempts to visually describe that which she sees in the images while asking whether (or not) a drawing may convey an idea to an audience more precisely than words. In this practical process issues related to ways of seeing and interpreting in particular Pareidolia, Apophenia, Dyslexic Visual Literacy and Visualcy are investigated. The images examined in this paper were sourced and responded to through social media (Twitter), and although this author recognizes the significance of Twitter’s contemporary theatre of exchange, this is not an in-depth investigation into social media issues. Rather this paper intends to address contemporary imaging and how new points of view (earth viewed from space and technical advances in visual imaging), might impact contemporary ways of seeing and perceiving

Neoliberalismo: aproximaciones a las razones de su éxito

En este cuaderno nos proponemos abrir una batería de interrogantes que se detengan ante las claves del aparente éxito de las nuevas derechas regionales, en el horizonte más general de la consolidación neoliberal global. Ello permite avanzar en la crítica a los modelos teóricos de comportamiento electoral basados en agencias racionales y contextos neutros, como así también continuar en la empresa política e intelectual de poner nombre a estos fenómenos contemporáneos para, a partir de allí, proponer alternativas. ¿Cuáles son las razones de la persistencia y éxito del neoliberalismo? ¿De qué manera el neoliberalismo ha logrado impactar en los dispositivos de producción de subjetividad y en los fenómenos de masas? ¿Por qué el enganche/persistencia del neoliberalismo? ¿Por qué votamos al neoliberalismo? ¿Es el neoliberalismo una ideología? ¿Las posibilidades de construir un discurso contrahegemónico están atadas a las condiciones de otra/s ideología/s? ¿Cómo se construyen los neoliberalismos situados, subnacionales y micro institucionales? Estos son solo algunos de los interrogantes que guiarán la presente publicación que, sin la intención de responderlos acabadamente, se orienta a ofrecer análisis y herramientas para pensar la época y producir nuevas preguntas

Roles of journalists in media literacy initiatives: Trainees and trainers. Continuity, collaboration, and sustainability of media literacy trainings to mitigate disinformation in Portugal

This paper aims to foster the debate on Media Literacy (ML) projects with a focus on disinformation. We analyse initiatives carried out locally in Portugal, considering the principles of ML, the necessary development of skills and competences, as well as the importance of the journalistic action and the consequences of platformization on professional practices. Mixed methods are applied to collect and analyse quali-quantitative data from ML projects and trainings involving multiple stakeholders. Inquiring three independent samples (editors-in-chief, journalists trained in ML, teachers trained by journalists in ML) the research questions address the importance of journalists’ participation in ML within different roles, as well as the training quality and projects’ assessment. Findings show a lack of specialised knowledge, practical tools, and continuous training as well the need for more tailor-made programs and evaluation resources that allow for the creation and promotion of more effective ML training programs. This contribution is therefore two-folded: a) it aims to enhance the operational aspects of media training in the field, based on a continuous improvement logic and b) it explores a specific evaluative example on how the feedback from training can help improve research efforts in the media literacy field. Conclusions systematise the assumptions, stemming from an articulation of ML stakeholders’ perspectives, that guide the implementation, improvement, and assessment of training: collaboration, continuity, and sustainability. These inductive categories allow for the development of theoretical-practical dimensions of the processes for evaluating innovative training against disinformation which may in turn have an inoculation role in the wider public sphere. We suggest improvements to the methodological-operational processes to involve journalists, to do follow-up, assessment, and implementation of wider training projects, contributing to applied research.info:eu-repo/semantics/publishedVersio

Biallelic BIRC3 inactivation in chronic lymphocytic leukaemia patients with 11q deletion identifies a subgroup with very aggressive disease.

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Outcomes of haploidentical stem cell transplantation for chronic lymphocytic leukemia: a retrospective study on behalf of the chronic malignancies working party of the EBMT

Allogeneic hematopoietic stem cell transplantation (HCT) may result in long-term disease control in high-risk chronic lymphocytic leukemia (CLL). Recently, haploidentical HCT is gaining interest because of better outcomes with post-transplantation cyclophosphamide (PTCY). We analyzed patients with CLL who received an allogeneic HCT with a haploidentical donor and whose data were available in the EBMT registry. In total 117 patients (74% males) were included; 38% received PTCY as GVHD prophylaxis. For the whole study cohort OS at 2 and 5 yrs was 48 and 38%, respectively. PFS at 2 and 5 yrs was 38 and 31%, respectively. Cumulative incidence (CI) of NRM in the whole group at 2 and 5 years were 40 and 44%, respectively. CI of relapse at 2 and 5 yrs were 22 and 26%, respectively. All outcomes were not statistically different in patients who received PTCY compared to other types of GVHD prophylaxis. In conclusion, results of haploidentical HCT in CLL seem almost identical to those with HLA-matched donors. Thereby, haploidentical HCT is an appropriate alternative in high risk CLL patients with a transplant indication but no available HLA-matched donor. Despite the use of PTCY, the CI of relapse seems not higher than observed after HLA-matched HCT