From search engine optimisation to search engine marketing management: development of a new area for information systems research

Search Engine Optimisation was a term used by web developers in the late 90s to highlight the importance of increasing a website’s position in search engines’ results. Further development of the Internet in terms of the diversity of its users and uses such as e-commerce, blogging and wikis have highlighted the need for technical staff to work more closely with marketing professionals resulting in a new area of work – Search Engine Marketing Management. The paper highlights the emerging role of Search Engine Marketing Management as a new and increasingly important area for future information systems researchers and research. Reaching beyond the 'simple' undifferentiated goal of increasing visitors to a website, a mature perspective of marketing is developing - that of realising strategic marketing objectives. The practical contribution of this paper is found in the development of awareness among management roles of the importance and nuances of search engines and the tactics required to harness the benefits of multiple online communication channels within organisational marketing strategy

Effect of symmetry distortions on photoelectron selection rules and spectra of Bi_2Sr_2CaCu_2O_{8+ delta}

We derive photoelectron selection rules along the glide plane in orthorhombic Bi_2Sr_2CaCu_2O_{8+\delta} (Bi2212). These selection rules explain the reversed intensity behavior of the shadow and the main band of the material as a natural consequence of the variating representation of the final state as a function of k_\parallel. Our one-step simulations strongly support the structural origin of the shadow band but we also introduce a scenario for detecting antiferromagnetic signatures in low doping.Comment: AMS-LaTeX, 5 pages, 4 figure

Geometric approach to Fletcher's ideal penalty function

Original article can be found at: www.springerlink.com Copyright Springer. [Originally produced as UH Technical Report 280, 1993]In this note, we derive a geometric formulation of an ideal penalty function for equality constrained problems. This differentiable penalty function requires no parameter estimation or adjustment, has numerical conditioning similar to that of the target function from which it is constructed, and also has the desirable property that the strict second-order constrained minima of the target function are precisely those strict second-order unconstrained minima of the penalty function which satisfy the constraints. Such a penalty function can be used to establish termination properties for algorithms which avoid ill-conditioned steps. Numerical values for the penalty function and its derivatives can be calculated efficiently using automatic differentiation techniques.Peer reviewe

The NASA/MSFC global reference atmospheric model: MOD 3 (with spherical harmonic wind model)

Improvements to the global reference atmospheric model are described. The basic model includes monthly mean values of pressure, density, temperature, and geostrophic winds, as well as quasi-biennial and small and large scale random perturbations. A spherical harmonic wind model for the 25 to 90 km height range is included. Below 25 km and above 90 km, the GRAM program uses the geostrophic wind equations and pressure data to compute the mean wind. In the altitudes where the geostrophic wind relations are used, an interpolation scheme is employed for estimating winds at low latitudes where the geostrophic wind relations being to mesh down. Several sample wind profiles are given, as computed by the spherical harmonic model. User and programmer manuals are presented

Systemic inflammation predicts all-cause mortality: a Glasgow Inflammation Outcome Study

Introduction: Markers of the systemic inflammatory response, including C-reactive protein and albumin (combined to form the modified Glasgow Prognostic Score), as well as neutrophil, lymphocyte and platelet counts have been shown to be prognostic of survival in patients with cancer. The aim of the present study was to examine the prognostic relationship between these markers of the systemic inflammatory response and all-cause, cancer, cardiovascular and cerebrovascular mortality in a large incidentally sampled cohort.<p></p> Methods: Patients (n = 160 481) who had an incidental blood sample taken between 2000 and 2008 were studied for the prognostic value of C-reactive protein (>10mg/l, albumin (>35mg/l), neutrophil (>7.5×109/l) lymphocyte and platelet counts. Also, patients (n = 52 091) sampled following the introduction of high sensitivity C-reactive protein (>3mg/l) measurements were studied. A combination of these markers, to make cumulative inflammation-based scores, were investigated.<p></p> Results: In all patients (n = 160 481) C-reactive protein (>10mg/l) (HR 2.71, p<0.001), albumin (>35mg/l) (HR 3.68, p<0.001) and neutrophil counts (HR 2.18, p<0.001) were independently predictive of all-cause mortality. These associations were also observed in cancer, cardiovascular and cerebrovascular mortality before and after the introduction of high sensitivity C-reactive protein measurements (>3mg/l) (n = 52 091). A combination of high sensitivity C-reactive protein (>3mg/l), albumin and neutrophil count predicted all-cause (HR 7.37, p<0.001, AUC 0.723), cancer (HR 9.32, p<0.001, AUC 0.731), cardiovascular (HR 4.03, p<0.001, AUC 0.650) and cerebrovascular (HR 3.10, p<0.001, AUC 0.623) mortality. Conclusion The results of the present study showed that an inflammation-based prognostic score, combining high sensitivity C-reactive protein, albumin and neutrophil count is prognostic of all-cause mortality

Effects of thermotherapy and virus status on yield, annual growth and grape composition of Sultana

A high yielding Sultana clone, H5, infected with yellow speckle and leafroll diseases was compared over 5 harvests with 6 heat-treated H5 clones, 3 of which still contained both diseases and 3 from which leafroll had been eliminated, and also with a Thompson Seedless clone (FV B6Vl HT91) from California. There were no differences between .the untreated H5 clone and the Thompson Seedless clone which was infected with only yeilow speckle for any of the measured variables in any season.The mean yield of heat-treated H5 clones was reduced by 6 % in those which still contained both diseases and was not affected in those from which leafroll had been eliminated. The yield reduction was related to fewer inflorescences.The mean weight of annual shoot growth, berry weight, calculated bunch. weight, sugar concentration and pH and titratable acidity of juice, did not differ between the 4 groups.Long periods of heat treatment (196-938 d) produced no clones with yields or annual shoot growth superior to the untreated source clone.Except for expression of leaf symptoms associated with leafroll, all 6 heat-treated H5 clones showed no obvious morphological differences from their original source clone, nor did the heat-treated Thompson Seedless clone.Der Einßuß von Thermotherapie und Virusbefall auf Traubenertrag, Holzproduktion und Traubenqualität der Rebsorte SultanaZusammenfassung. - Der an Yellow speckle und Leafroll erkrankte ertragsstarke Sultana-Klon H5 wurde 5 Ernteperioden lang mit 6 wärmebehandelten H5-Klonen - 3 davon noch mit beiden Krankheiten, 3 nur noch mit Yellow speckle behaftet - sowie mit einem Thompson-Seedless-Klon (FV B6Vl HT91) aus Kalifornien verglichen.Zwischen dem unbehandelten H5-Klon und dem Thompson-Seedless-Klon, der nur an Yellow speckle erkrankt war, wurden in keinem Jahr irgendwelche Unterschiede der erfaßten Meßgrößen festgestellt.Der mittlere Traubenertrag der wärmebehandelten H5-Klone war bei den doppelt erkrankten Reben um 6 % verringert und bei den Leafroll-freien Reben nicht beeinflußt. Der Ertragsrückgang war mit einer geringeren Anzahl von Infloreszenzen verbunden.Die 4 Versuchsgruppen zeigten keine Unterschiede bei jährlichem Holzzuwachs, Beerengewicht und kalkuliertem Traubengewicht sowie Zuckerkonzentration, pH und titrierbarer Säure des Beerensaftes.Lange Perioden der Wärmebehandlung (196-338 d) ergaben keine Klone, die in ihrem Traubenertrag oder der Holzproduktion dem unbehandelten Ausgangsklon überlegen gewesen wären.Abgesehen von den Leafroll-Symptomen der Blätter zeigten alle 6 wärmebehandelten H5-Klone keine erkennbaren morphologischen Abweichungen von ihrem Ausgangsklon; Entsprechendes gilt für den wärmebehandelten Thompson-Seedless-Klon

Tight-binding parameterization for photonic band gap materials

The ideas of the linear combination of atomic orbitals (LCAO) method, well known from the study of electrons, is extended to the classical wave case. The Mie resonances of the isolated scatterer in the classical wave case, are analogous to the localized eigenstates in the electronic case. The matrix elements of the two-dimensional tight-binding (TB) Hamiltonian are obtained by fitting to ab initio results. The transferability of the TB model is tested by reproducing accurately the band structure of different 2D lattices, with and without defects, thus proving that the obtained TB parameters can be used to study other properties of the photonic band gap materials.Comment: 4 pages, 3 postscript figures, sumbitted to Phys. rev. Let

Changing Human Behavior to Prevent Disease: The Importance of Targeting Automatic Processes

http://dx.doi.org/10.1126/science.122691

Species Preference Influences on Cattle Grazing Behaviour

Lotus corniculatus offers specific nutritional benefits to animals, but exploiting these advantages in grazing systems depends on the proportion of lotus in the feed offered and the animals\u27 preference, hence desire to select for it. To determine preference for lotus, heifers were offered free-choice in contrasting, spatially separated but adjacent monocultures of ryegrass-lotus or red clover-lotus. Following a one-week period to adjust to the species offered and their arrangement, 10 young heifers were observed at 10-minute intervals during daylight hours, and the species they were on and whether or not they were grazing was recorded. This procedure was conducted in summer (February) and autumn (May). Partial preference was determined from the proportion of time spent grazing each species. Preference for lotus was higher when the alternative species was ryegrass, than when it was red clover, in both summer (75:25 vs 53:47) and autumn (67:33 vs 54:46), although this preference for lotus in the ryegrass-lotus contrast reduced in autumn compared with that exhibited in summer. Total grazing time, which was similar for each contrast, was lower in autumn (6 hrs) than in summer (9 hrs). For the ryegrass-lotus contrast, the reduced grazing time in autumn resulted from reduced time grazing lotus, whereas on the red clover-lotus contrast they reduced grazing time equally on both species