FORMULASI DAN EVALUASI SEDIAAN SABUN PADAT DENGAN MENGGUNAKAN EKSTRAK KUNYIT (Curcuma domestica L.)

Persentase penduduk Indonesia terhadap penggunaan sabun sangat lah tinggi. Oleh karena itu sabun merupakan kebutuhan primer hampir seluruh kalangan. Sabun terbuat dari dua senyawa yaitu natrium dan asam lemak berfungsi sebagai pembersih tubuh. Rimpang kunyit (Curcuma domestica L.) mempunyai warna khas yaitu kuning yang termasuk dalam golongan senyawa pelifenol bermanfaat sebagai antioksidan yang tinggi. Tujuan dari penelitian ini adalah untuk mengetahui apakah (Curcuma domestica L.) dapat diformulasikan sebagai sediaan sabun padat dan untuk mengetahui pengaruh ekstrak (Curcuma domestica L.) terhadap sifat sediaan sabun. Metode pada penelitian menggunakan metode eskprimental dengan formula sabun padat kosentrasi F1 sebesar 2%, F2 4%, dan F3 6%. Uji evaluasi mutu fisik sabun padat yaitu uji organoleptik, uji PH, uji stabilitas busa, uji iritasi, dan uji hedonik. Pada uji organoleptik didaptakan warna F0 putih tulang, F1 coklat Muda, F2 Coklat, dan F3 coklat tua. Pada uji pH F0 10,3, F1 10,5, F2 10,5, dan F3 10,5. Pada uji stabilitas busa F0 76%, F1 68%, F2 74%, F3 76%. Berdasarkan hasil uji fisik menujukan F1,F2,dan F3 memenuhi sifat fisik yang  baik dengan pH rata-rata 10,3 – 10,6 sesuai dengan pH sabun 9-11, memiliki stabilitas busa rata 68% - 76%.&nbsp

ANALISIS SEGMENTASI, PENENTUAN TARGET, DAN POSISI PASAR PADA AGROINDUSTRI SENDOK-GARPU BIODEGRADABLE

A biodegradable spoon-fork is environmentally cutlery made from corncob waste. This product is a new beginning in the market to improve corncob waste value and reduce the incidence of plastic waste due to using single-use plastic spoons and forks. Biodegradable spoon-fork as a new product certainly requires an appropriate marketing strategy to accept the product in the market. Based on these problems, this study was due with the objectives of (1) analyzing the segmentation of biodegradable spoon-fork, (2) knowing the target of biodegradable spoon-fork, and (3) identifying the market position of biodegradable spoon-fork. Research data was collected by distributing online and offline questionnaires to 99 research respondents who were consumers of biodegradablespoon-fork. Data collection and analysis were collected for four months, from May to August 2021. The data was analyzed by Cluster Analysis and Biplot Analysis method. The results show three segments formed, where the selected target market is cluster two with the characteristics of respondents aged < 20 years, students/college with an expenditure level of < Rp 500,000. Biplot analysis provides positioning of the number of consumers' interest in buying biodegradable spoon-fork. Therefore cutlery is offered as an environmentally friendly product to reduce plastic cutlery waste.Keywords: biodegradable spoon-fork, positioning, segmentation, targetin

ANALISIS SEGMENTASI, PENENTUAN TARGET, DAN POSISI PASAR PADA AGROINDUSTRI SENDOK-GARPU BIODEGRADABLE

A biodegradable spoon-fork is environmentally cutlery made from corncob waste. This product is a new beginning in the market to improve corncob waste value and reduce the incidence of plastic waste due to using single-use plastic spoons and forks. Biodegradable spoon-fork as a new product certainly requires an appropriate marketing strategy to accept the product in the market. Based on these problems, this study was due with the objectives of (1) analyzing the segmentation of biodegradable spoon-fork, (2) knowing the target of biodegradable spoon-fork, and (3) identifying the market position of biodegradable spoon-fork. Research data was collected by distributing online and offline questionnaires to 99 research respondents who were consumers of biodegradablespoon-fork. Data collection and analysis were collected for four months, from May to August 2021. The data was analyzed by Cluster Analysis and Biplot Analysis method. The results show three segments formed, where the selected target market is cluster two with the characteristics of respondents aged < 20 years, students/college with an expenditure level of < Rp 500,000. Biplot analysis provides positioning of the number of consumers' interest in buying biodegradable spoon-fork. Therefore cutlery is offered as an environmentally friendly product to reduce plastic cutlery waste.Keywords: biodegradable spoon-fork, positioning, segmentation, targetin