Customer satisfaction and purchasing intention in airline service quality: a case study of Malaysia Airlines

This study is an attempt to determine to what extent service quality impacts on passengers’ satisfaction and thus purchasing intentions of the flight between Kuala Lumpur and London by Malaysia Airlines. This study applied quantitative methodology to discover the relationship between service quality, customer satisfaction, and purchasing intentions among airline passengers. The study findings were based on a survey of 120 Malaysia Airlines passengers. Forty-eight British and seventy-two Malaysian passengers voluntarily took part in the survey of describing the level of passengers’ satisfaction and purchasing intention with the service provided by Malaysia Airlines between both nationalities. Five-point Likert scale was used to assess the respondents’ level of perception, satisfaction and purchasing intention. Results based on the data gathering and analysis show that, Malaysia Airlines’ passengers of both nationalities were at good level. This study shows that the service quality provided meet the expectations of passengers. Additionally, this study was only limited to the sample of Malaysia Airlines’ passengers who took part in the questionnaires. Further investigation in this area of research could deliver deeper information and findings to be useful to both academicians and practitioners

The Relationship between Employability Skill and Job Mismatch towards Graduates’ Unemployment

Academic graduates are expected to contribute more significantly to industry and the national economy by bringing in skills, knowledge, innovation, and productivity. Their role is essential in driving industrial growth, sustainability, and overall development for economic growth. However, in Malaysia, the difficulty of finding employment for graduates has become a major problem, not only from the graduates’ point of view but also from the employer. While the graduates are struggling to find job openings that match their skills, the employers at the other end find it difficult to locate people who are compatible with their businesses' vision. In Malaysia, several causes contributed to an increase in the unemployment rate for recent graduates including graduates' lack of employability skills and job mismatches. Quality such as communication, soft skills, problem-solving, and creative abilities, are shown to be weak in unemployed graduates. This research attempts to examine the relationship between employability skills and job mismatches towards the graduate’s unemployment. A questionnaire has been developed to gather the data. Graduates of the Faculty of Business and Management (FBM), UiTM have been identified as the population. Descriptive and regression analyses were run using SPSS software. Findings suggested that both independent variables (employability skills and job mismatches) contributed significantly towards the graduate’s unemployment. This study is significant as it highlights the need for graduates to improve necessary skills such as leadership, communication, and interpersonal skills (Briones, G. et al., 2021) needed within the industry to land a job

The Influence of Perceived Risk Factors on Online Purchase Intention among Millennials in Malaysia

This study investigates perceived risk factors that influence online purchase intention among Millennials in Malaysia. The study examined several predictor variables, namely financial risks, product risks, and non-delivery risks, whereas the result variable under investigation was online purchase intention. The study employs structured questionnaires verified for data collection through face and content validity. The data were analyzed using descriptive statistics through the Statistical Package for Social Sciences (SPSS) version 23. Multiple regression analysis was conducted to ascertain the association between the predictor factors and the outcome variable. The findings indicate a significant relationship between the predictor variables, namely financial risks, product risks, and non-delivery risks, and the outcome variable. The analysis shows that non-return risks exhibited the highest association with online purchase intention. The findings of this study offer significant contributions to the advancement of future research and the enhancement of online entrepreneurs' ability to optimize their online operations and give enhanced consumer value experiences

Determinants of Using Reusable Eco-Friendly Shopping Bags among Gen-Y

Reusable eco-friendly shopping bag usage among consumers in Malaysia as well as in the world is on the rise considering the requirement for environmental sustainability. Therefore, this study explores the Gen-Y intention towards reusable eco-friendly shopping bags and finds the reasons for them to buy and use them. Data was collected from 385 Malaysian Gen-Y in Kuala Lumpur via structured questionnaires. Applying the Theory of Planned Behavior, this study's results demonstrated that many respondents were not aware of the reusable eco-friendly shopping bags. The findings also highlight that the shopping bag price and design influence the intention to use reusable eco-friendly shopping bags. The results of this study will be useful not only for policymakers, NGOs, and business owners but also for marketers to find ways to improve their marketing policies and create awareness among consumers

The Role of Status Consumption and Materialism in Influencing Attitude towards Counterfeit Fashion Product

The act of counterfeiting spans across various industries and the impact can be seen beyond economic factors. In consumer behavior, the impact of status consumption and materialism has influenced purchase decisions in which consumption is not only based on how it makes an individual feel but also on those around them. Ultimately, the extent to which consumers may go in terms of getting status recognition influenced them to look for “cheaper” alternatives to genuine manufactured products. Hence the demand for counterfeit fashion products kept rising over the years. This research shows the impact of materialism and status consumption in influencing consumer attitudes toward counterfeit fashion products. Data were analyzed using a partial least square (PLS) approach to structural equation modeling (SEM). Materialism is significant in influencing attitude whereas there was no significant relationship found between status consumption and attitude

PRELIMINARY ANALYSIS ON RELATIONSHIP OF CRM FUNCTIONS IMPLEMENTATION TOWARDS FIRM’S BUSINESS PERFORMANCE

Purpose  of  Study: The purpose of this preliminary study is to determine the reliability and validity of the instrument used and feasible for full-scale analysis of the aforementioned studied phenomenon. PLS-SEM is employed in this preliminary study that utilised SmartPLS 3.0. Methodology: Drawing on RBV (resource-based view) the implementation of customer relationship management (CRM) functions in hotel industry had become a central strategy in determining competitive advantage. Empirical studies had documented that small and medium hotels had also embraced on customer-centric business practice that endures CRM functions as their strategy in sustaining competitive advantage. Indeed, they inclines to implement elementary CRM functions that leverage the IBT’s (internet-based technologies) of hotel website. CRM functions is regarded as firms’ resource that effectively deployed may lead to competitive advantage that portray in positive business performance. A total of seventy-five respondents (managers and owners) of small and medium hotels managers and owners from Greater Kuala Lumpur participated in the survey realised through convenient sampling method. Main Findings: The result of PLS-SEM analysis on measurement model had showed a robust analysis of internal reliability and validity. Assessment of items and constructs included in the study exhibits a good internal consistency and valid, thus, reflects an acceptable research model that are feasible and ready a full-scale analysis

The critical issues of adopting halal logistics services

Halal is in the nature of business and trade, and is becoming a global symbol for quality assurance and lifestyle choice.The primary issue is thousand of products and services produced at the global level have different of Halalization process such as symbolism, logo and certification from countries such as Malaysia, Australia, Singapore, Indonesia and China.Segregation of Halal and non-Halal food products must be highly practiced to avoid contamination.Although Halal is booming and on an upward trend, there are very limited studies published on Halal logistics and academic research in this area is highly needed.This study aim to investigate the issues of companies to get the Halal certification, finance capacity of company and the government support towards Halal logistics company.This study is examined in the case of Halal logistics in Kedah.Results obtained from this study uncover the various issues faced by Halal logistics service providers and are categorized into three critical issues. (BARRIER 1) Halal certification issue, (BARRIER 2) Government support issue, (BARRIER 3) Financial issue.The data was collected via an interview and primary source was used. The respondents are from middle management in Halal logistics company. This study is exploratory in nature and data are collected through series of focus group interviews and process with narrative analysis.The researcher managed to underline the research limitation such as the lack of empirical evidence, lack respondents from non-logistics companies and the study only focuses on Halal logistics thus ignoring other Halal businesses such as Halal pharmaceutical and Halal tourism.Plus, the issues uncovered open more doors for potential future research on barriers and critical success factors in adopting Halal into logistics management

Pressure based control for a variable speed diesel engine driven pump controller

Chemical cleaning is a process that utilizes chemical as a cleaning medium to remove unwanted contaminants. The chemical cleaning process may involve with the use of pump to circulate the chemical during cleaning process. The pump for the cleaning process can be driven by electrical or internal combustion engine. This paper presents the development of a variable speed diesel engine driven pump controller for chemical cleaning application. The controller utilize proportional control method as the control scheme. The variable speed diesel engine driven pump system includes a diesel engine coupled with centifugal pump, a controller, pressure sensor, and battery powerpacks. All the components are mounted on a skid platform for the ease of use as a system. Proportional control method were used in order to get the critical gain parameter to compute PID parameter gains using Ziegler Nichols tuning metho

Review of waqf blockchain for Islamic finance education: a case of Universiti Malaysia Sabah

The main objective of the study is to provide a platform for financial assistance to Islamic finance students to enrol for a professional certificate from selected Islamic finance institutions, and in addition, highlight the gaps that exist in academic literature on the role of waqf, the challenges in distributing waqf education to graduate students. The study also provides an illustration of a prototype of waqf blockchain for Islamic finance education. Particularly, the implementation of waqf for higher education is to give a value added to the students by giving them a financial aid to enrol for the professional certificate. Moreover, the effectiveness of providing waqf education depends on methods, acts and regulations, management structures and stakeholders or investors that invest in waqf education. This is a conceptual paper that highlights the discussions on waqf blockchain for Islamic finance education. The outcome of this study is a proposed prototype for waqf blockchain for Islamic finance education. This study provides a better understanding on waqf for higher education among academicians, regulators and practitioners. Limitations and recommendations for future research are also discussed

Factors influencing the investment decision behaviour among young Muslim adults in Malaysia

The main objective of the study is to explore the factors influencing the investment decision behaviour among young Muslim adults in Malaysia, and in turn highlight gaps that exist in the academic literature on the variables. Particularly, the study employs the Theory of Planned Behaviour as the main framework with additional variables, namely financial literacy, herding behaviour, and perceived taqwa. This paper highlights the discussion on TPB factors and their relationship with investment decision behaviour among young Muslim adults. The outcome of this study shows that almost all variables are deemed to be associated with investment decision behaviour. This study provides a better understanding of young Muslim adults’ investment decision behaviour among academicians, regulators and practitioners. The paper extends the understanding of TPB to newly emerging contexts such as financial literacy, herding behaviour, and perceived taqwa in understanding factors influencing the investment decision behaviour among young Muslim adults