Wine tourism as a non-core business strategy for small wineries

In recent years, wineries have been implementing increasingly more wine tourism activities as complementary or supplementary services to enhance their wine products. This paper adopts an inductive research paradigm based on grounded investigation; more specifically, this paper begins with a case study and expands to involve further similar evidence. The findings of this study show that, for wineries, wine tourism represents a fundamental opportunity for communication (institutional and commercial), distribution (as a form of direct channel), and growth (to include tasting, catering, hospitality, and so on). Most importantly, for both scholars and managers, the results of the research highlight that wine tourism can become the main source of the business value, especially in the case of small wineries (an example of which is examined in the case study under analysis). In these situations, however, wine production still characterizes the business because, otherwise, there can be no wine tourism, but wine production is not realistically critical to the business in terms of survival, competitiveness, and development

A nonmonotone GRASP

A greedy randomized adaptive search procedure (GRASP) is an itera- tive multistart metaheuristic for difficult combinatorial optimization problems. Each GRASP iteration consists of two phases: a construction phase, in which a feasible solution is produced, and a local search phase, in which a local optimum in the neighborhood of the constructed solution is sought. Repeated applications of the con- struction procedure yields different starting solutions for the local search and the best overall solution is kept as the result. The GRASP local search applies iterative improvement until a locally optimal solution is found. During this phase, starting from the current solution an improving neighbor solution is accepted and considered as the new current solution. In this paper, we propose a variant of the GRASP framework that uses a new “nonmonotone” strategy to explore the neighborhood of the current solu- tion. We formally state the convergence of the nonmonotone local search to a locally optimal solution and illustrate the effectiveness of the resulting Nonmonotone GRASP on three classical hard combinatorial optimization problems: the maximum cut prob- lem (MAX-CUT), the weighted maximum satisfiability problem (MAX-SAT), and the quadratic assignment problem (QAP)

Country-of-origin effect and millennials’ wine preferences-a comparative experiment

For wine consumers, the country-of-origin effect still exerts significant influence, even though probably differently from what it was earlier, especially for newer consumer seg-ments. Among these, millennials represent the most interesting segment of the present and future, even though studies on millennials’ behaviour are insidious and newer consumer segments are emerging (Generation Z). This study focuses on this parameter through a comparative analysis of French and Italian wines—first, on the country-of-origin effect on millennials’ wine preferences, and second, on the possibility of managing this influence by adopting a wine marketing mix based on the innovative 4Es model. The outcomes of the ex-periment on 121 millennials, despite the limitations of the study, highlight interesting changes—compared with the wine consumption behaviours of the past—regarding the coun-try-of-origin effect and the possibility of managing it. The results confirm, similar to the lit-erature on the 4Es model, the possibility of wide areas of action for wine educational mar-keting initiatives that can change or enhance the country-of-origin perception

Intellectual capital in nonprofit organizations: a focus on social capital as a marketing enabler

Design/methodology/approach: After a literature review about the intellectual capital (IC) and the social capital (SC) in the non-profit sector (NPS), at either national or international level, the study presents a bibliometric-systematic literature review (B-SLR) of the field in question. Purpose: The research has the aim of exploring whether and how relevant studies about nonprofit organizations (NPOs) have so far investigated the fruitful effects that can be generated by proactive governance, management and marketing of their IC – particularly when considering its extension to SC – with relation to the promotion of corporate reputation. Findings: According to a quantitative (more bibliometric) perspective, the scientific interest on this specific issue has not always been constant and methodical, while three themes (institutional scope, human resources and operational functioning) have so far mostly been analyzed according to a qualitative (and therefore more systematic) perspective. Originality/value: Despite some recent trends aimed at re-evaluating the effect of intangible assets in any organization, there is still some reticence within the NPS to consider the importance of these resources. This orientation also extends to IC, and more specifically to SC, which should now be considered as relevant factors in the creation of value for any socioeconomic organization, both nationally and internationally

Application of clinical indexes in ulcerative colitis patients in regular follow-up visit. correlation with endoscopic 'mucosal healing' and implication for management

OBJECTIVE: Ulcerative Colitis (UC) is a chronic inflammatory disease of the colon of unknown etiology. Several clinical indexes have been proposed for UC disease activity evaluation, but none have been properly validated. Moreover, the reference parameter for the scores and their prognostic value is not clear. Mucosal healing has been recently proposed as an important end-point. Aim of the present study was to evaluate the correlation of four clinical indexes with objective diagnostic tools for UC evaluation, the discriminative ability in identifying patients with endoscopic mucosal healing, and to analyze the possible prognostic indication for disease course in 1 year of follow-up. PATIENTS AND METHODS: We analyzed data of 75 patients recorded in regular follow-up visit in IBD clinic at S. Andrea Hospital, Rome, between 2007-2011. We recorded clinical data and lab tests at the time of the visit, and endoscopic/ histological repor ts performed within 1 month. Clinical indexes (Seo' activity index, Simple Clinical Colitis Activity Index, partial Mayo score and Endoscopic-Clinical Correlation Index) were calculated and correlation to endoscopic and histologic activity, and to C-reactive protein increment, was assessed by mean of Spearman's rank correlation. Discriminative ability of the indexes for patients with and without endoscopic mucosal healing was tested by calculation of area under ROC curve (AUC). Patients with low and high clinical scores were compared for number of flares and increment of therapy during 1 year of follow-up. RESULTS: Clinical indexes had a good correlation with endoscopic activity (mean r = 0.73 ± 0.06), a fair correlation with CRP-increment (mean r = 0.55 ± 0.01) and a poor one with histologic activity (mean r = 0.35 ± 0.01). The discriminatory ability of the indexes for endoscopic mucosal healing was good for all the indexes (mean AUC = 0.87 ± 0.05). Patients with high clinical score had more flares and required more frequently increase of therapy at 1 year of follow up compared with patients with low score. CONCLUSIONS: Clinical indexes have a good correlation with endoscopic activity and can discriminate patients with and without mucosal healing. Patients with low and high score have different risk of disease flare and of need to increase therapy at 1 year. Clinical indexes may represent a useful tool for disease assessment in clinical practice in UC outpatients with mildmoderate disease

Pulsed neutron gamma-ray logging in archaeological site survey

An archaeological survey method based on neutron gamma-ray logging is described. The method relies on the measurement of capture gamma radiation induced by neutron irradiation from a pulsed generator. This technique provides elemental information on the irradiated zone by spectroscopic analysis of the gamma-ray data. This approach has been studied with Geant4 Monte Carlo simulations. In particular, irradiation volume for a deuterium–deuterium and deuterium–tritium (D-T) neutron generator and sampling volume for the D-T source were estimated. In addition, a neutron log response, which illustrates the capability of the neutron tool to localize artifacts lying beneath the surface, is shown

Digital transformation and tourist experience co-design: big social data for planning cultural tourism

Digital transformation has completely changed the demand/offering interaction in the travel industry, as well as largely affecting the customer journey. In this direction, “big social data” and user-generated content have become key sources of well-timed and rich knowledge supporting data driven decision approaches addressed the managing of complex relationships. Based on this theoretical framework, the paper suggests how to apply “big social data” in the tourist experience co-design, providing an increased value for the visitors and a better decision making approach for managers. In this respect, the field analysis concentrated specifically on user-generated content regarding the Pompeii Archaeological Site (P.A.S.), to trace valuable insights for the tourist experience. Based on double stage of research – netnographic analysis and a supplementary online survey – the study aimed to detect: (a) tourist perception on the P.A.S.; (b) random chat on the part of internet users (tourists and other browsers, not necessarily visitors) on the topic of the P.A.S.; (c) the main characteristics of the P.A.S. that attract internet user attention; (d) the main topics debated by influencers/opinion leaders managing online discussions on the P.A.S. managerial and theoretical implications were investigated highlighting the main limitations of the study as well

Tackling Strategies for Thriving Geoscience Departments

Special sessions on thriving geosciences departments and on cyberinfrastructure in the geosciences highlighted the recent 5th AGU Meeting of Heads and Chairs of Earth and Space Science Departments. The meeting was held in conjunction with the 14th meeting of the Heads and Chairs of Programs in Atmospheric, Oceanic, Hydrologic and Related Sciences, sponsored by the American Meteorological Society (AMS),and the University Corporation for Atmospheric Research (UCAR). “From Surviving to Thriving: Strategies for Advancing University Geoscience Programs in Times of Change” was a topic that drew intense interest. This panel discussion, led by Don Wuebbles (University of Illinois), included panelists Eric Betterton (University of Arizona), Judy Curry (Georgia Institute of Technology), Heather MacDonald (College of William and Mary), and Jim Kirkpatrick (University of Illinois)

Detecting long-lasting transients of earthquake activity on a fault system by monitoring apparent stress, ground motion and clustering

Damaging earthquakes result from the evolution of stress in the brittle upper-crust, but the understanding of the mechanics of faulting cannot be achieved by only studying the large ones, which are rare. Considering a fault as a complex system, microearthquakes allow to set a benchmark in the system evolution. Here, we investigate the possibility to detect when a fault system starts deviating from a predefined benchmark behavior by monitoring the temporal and spatial variability of different micro-and-small magnitude earthquakes properties. We follow the temporal evolution of the apparent stress and of the event-specific residuals of ground shaking. Temporal and spatial clustering properties of microearthquakes are monitored as well. We focus on a fault system located in Southern Italy, where the Mw 6.9 Irpinia earthquake occurred in 1980. Following the temporal evolution of earthquakes parameters and their time-space distribution, we can identify two long-lasting phases in the seismicity patterns that are likely related to high pressure fluids in the shallow crust, which were otherwise impossible to decipher. Monitoring temporal and spatial variability of micro-to-small earthquakes source parameters at near fault observatories can have high potential as tool for providing us with new understanding of how the machine generating large earthquakes works