Contexte de programmation télévisuelle et efficacité des annonces destinées aux enfants : rôle de l'appréciation du programme

International audienc

Contexte de programmation télévisuelle et efficacité des annonces destinées aux enfants : rôle de l'appréciation du programme

International audienc

Contexte de programmation télévisuelle et efficacité des annonces destinées aux enfants : rôle de l'appréciation du programme

International audienc

Contexte de programmation télévisuelle et efficacité des annonces destinées aux enfants

International audienc

Contexte de programmation télévisuelle et efficacité des annonces destinées aux enfants : une revue de l’état de l’art

International audienc

The Role of Media Context in the Advertising Persuasion Process: A Modeling Attempt among Children

Our understanding remains limited as to how a TV program affects the viewers’ reactions toward advertisements surrounding this program. This paper tries to shed light on this research topic, by proposing a global conceptualization of the media context effect on the performance of advertisements targeting young viewers. The paper equally stresses the theoretical as well as empirical contributions of this research.advertizing efficiency, child, context effect, intensity of emotions, polarity of emotions, program appreciation.

Contexte de programmation télévisuelle et efficacité des annonces destinées aux enfants

International audienc

Oman Medical Specialty Board Malignant Epithelioid Hemangioendothelioma: A Case Report

Abstract Malignant epithelioid hemangioendothelioma (EH) is a rare tumor of vascular origin. We report a case of a woman who was found to have multiple hepatic masses in the right lobe of the liver on radiologic investigations, initially misdiagnosed as a metastatic carcinoma. The diagnosis of EH was made on histopathological study and confirmed by immunohistochemistry, which showed diffuse response for CD34 marker and no response to tissue CEA, HMB-45 or S-100 protein. Partial hepatectomy was made with good results