1 research outputs found
El modelo de Harold Lasswell aplicado en comunicaci贸n digital. Caso: La Posta
Communication models since the appearance of Information and Communication Technologies are updating the paradigms, which would lead to think that the contents transmitted in the digital environment are different or start from other theoretical approaches. The research focuses on the analysis of the Harold Lasswell communication model carried out by reviewing the news content of La Posta, a digital communication medium. It was determined that this model provides various points to analyze, understand and interpret a news item, mainly based on clearing the five questions posed by the author: who says? What does it say? Who does it say? How do you say it? And with what effect? Clearing each question will obtain an answer that contributes to the correct development of the construction of the contents in the different media known in the information market. It is concluded that this means of communication reflects the use of the model for the construction of its news, showing that the traditional models are succinct to continue using them in the communicative digital scene.Los modelos de comunicaci贸n desde la aparici贸n de la Tecnolog铆as de la Informaci贸n y la Comunicaci贸n se encuentran actualizando los paradigmas lo que llevar铆a a pensar que los contenidos transmitidos en el entorno digital son diferentes o parten desde otros enfoques te贸ricos. La investigaci贸n se centra en el an谩lisis del modelo de comunicaci贸n Harold Lasswell realizada mediante la revisi贸n del contenido noticioso de La Posta, medio de comunicaci贸n digital. Se determin贸 que este modelo aporta diversos puntos para analizar, entender e interpretar una noticia, principalmente se basa en despejar las cinco preguntas planteadas por el autor: 驴qui茅n dice? 驴Qu茅 dice? 驴A qui茅n dice? 驴C贸mo lo dice? y 驴con qu茅 efecto? Despejando cada interrogante se obtendr谩 una respuesta que contribuye al desarrollo correcto de la construcci贸n de los contenidos en los diferentes medios conocidos en el mercado informativo. Se concluye que este medio de comunicaci贸n refleja la utilizaci贸n del modelo para la construcci贸n de sus noticias, evidenciando que los modelos tradicionales son sucinto de seguir us谩ndolos en el escenario digital comunicativo