PENGARUH GAYA KEPEMIMPINAN TRANSFORMASIONAL GENERASI MILENIAL TERHADAP KINERJA KARYAWAN DI DUTALIA SUPERMARKET

Penelitian ini bertujuan untuk mengetahui pengaruh gaya kepemimpinan transformasional terhadap kinerja karyawan supermarket Dutalia. Metode yang digunakan dalam penelitian ini adalah metode survei dengan pendekatan kuantitatif asosiatif. Penelitian ini dilakukan di Dutalia Supermarket dengan jumlah sampel 35 orang dengan menggunakan teknik simple random sampling, dan untuk pengumpulan data di lapangan menggunakan kuesioner. Teknik analisis yang digunakan dalam penelitian ini adalah Analisis Regresi Linier Sederhana. Metode uji yang digunakan adalah uji validitas dan uji reliabilitas. Teknik analisis data yang digunakan adalah analisis deskriptif dan analisis inferensial. Hasil penelitian menemukan bahwa secara parsial variabel gaya kepemimpinan transformasional berpengaruh positif dan signifikan terhadap kinerja karyawan di Dutalia Supermarket. Kata Kunci: Gaya Kepemimpinan Tranformasional, Generasi Milenial, Kinerja Karyawan

PENGARUH KUALITAS OBJEK WISATA TERHADAP MINAT BERKUNJUNG WISATAWAN

This research aims to determine the effect of tourist object quality on the interest of tourists visiting the archipelago in the Oesapa Colorful Beach. This research uses the quality of attractions as an independent variable and the interest of visiting tourists as the dependent variable. The research was conducted using a quantitative approach using incidental sampling with a total sample of 96 people. Collecting data in the field using a questionnaire that has been tested for validity and reliability. The analysis technique in this study uses Simple Linear Regression Analysis techniques, Pearson Correlation Coefficient Test (r)Determination Coefficient Test (R2) and Hypothesis Test using t test. Simple Linear Regression Analysis Results produce an equation: Y = 6.199 + 0.265 so that the results of the description show the quality of attractions has a positive effect on tourist visiting interests. Significance value 0,000 <probability 0.05 and tcount 11.812> t table 1.986, the hypothesis is accepted meaning that the quality of tourist objects significantly influences the interest of tourists visiting the archipelago in the Colorful Coast Oesapa.   Keywords: Quality of Attraction, Visiting Interes

Modern dance commodification strategy in tourism promotion (Study on the modern dance community in Kupang city)

Purpose: This study aimed to describe the modern dance commodification strategy in promoting cultural tourism in East Nusa Tenggara Province. Research methodology: The research method used in this research is a qualitative method. Respondents used in this study were 15 people. Data processing was performed using a SWOT analysis. Results: According to the analysis results, the most appropriate strategy for the modern dance community in developing cultural tourism in East Nusa Tenggara is to work together with various parties, create online competitions, innovate with culture, and organize independent events by the dancer community. Limitations: This study only discusses the strategy of the commodification of modern dance in tourism promotion in East Nusa Tenggara. Contribution: This research can become scientific information for students specifically studying tourism. Keywords: Modern dance commodification, Tourism promotio

PENGARUH BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN PT BOSOWA BERLIAN MOTOR KUPANG

Penelitian ini dilakukan di PT Bosowa Berlian Motor Kupang. Tujuannya untuk mengetahui pengaruh budaya organisasi terhadap kinerja karyawan PT Bosowa Berlian Motor Kupang. Penelitian ini merupakan penelitian kuantitatif dengan jumlah sampel 37 karyawan dengan menggunakan teknik sampling jenuh. Teknik analisis data yang digunakan adalah analisis deskriptif dan analisis inferensial. Hasil penelitian menunjukkan bahwa budaya organisasi berpengaruh signifikan terhadap kinerja karyawan PT Bosowa Berlian Motor Kupang. Bagi PT Bosowa Berlian Motor Kupang dalam rangka menjaga dan meningkatkan budaya organisasi yang terdapat pada perusahaan dan kinerja karyawan sehingga tetap pada kriteria penilaian yang sangat tinggi dan harus memperhatikan faktor lain yang dapat dikembangkan lebih lanjut oleh PT Bosowa Berlian Motor Kupang

PENGARUH SPIRITUALITAS KERJA TERHADAP MOTIVASI KERJA: STUDI KASUS PADA U-PRO CHAPTER KUPANG, FULL GOSPEL BUSINESSMEN’S FELLOWSHIP INTERNATIONAL (FGBMFI) KUPANG

This research executed in U-Pro Chapter Kupang, Full Gospel Businessmen’s FellowshipInternational (FGBMFI) Kupang with the total sample of 36 people. The result of the studysuggested that (1) Work Spitituality and Motivation in U-Pro Chapter Kupang are in acriterion of very high and very high. (2) Work Spirituality has positive influencesignificantly to Work Motivation at U-Pro Chapter Kupang. This could be seen in formula ofSimple Regression : Y = 14,30 + 0,906X. The the result proved that Work Spirituality had apositive impact significantly on Work Motivation by 0.67 or 67 %, the rest 33 % influenced byother factors.Keywords : Work Spirituality, Work Motivatio

PENGARUH MEREK DAN IKLAN TERHADAP PERILAKU KONSUMEN PADA TOILETRIS RAMAYANA KUPANG

The purposes of this research is to know and to explain that Brand and Advertisement influencepartially and simultaneously to Consumer Behavior at Toiletris Ramayana Kupang. The researchmethod used is Descriptive Quantitative. Data Analysis Technique using Descriptive Statistic,Classical Assumption Test, Multiple Linear Regression and Hypothesis Test. The results showedthat Brand and Advertisement did not influence partially and simultaneously to ConsumerBehavior.Keywords : Brand, Advertisement, Consumer Behavio

PENGARUH SEGMENTASI DAN POSITIONING TERHADAP KEPUTUSAN PEMBELIAN WISATAWAN PADA RUMAH MAKAN

This research is explanatory research to explain the effect of segmentation and positioning ontourists' purchasing decisions on Rumah Makan Ayam Bakar Wong Solo Kupang. The variablesin this study are as follows: Independent Variables ; Segmentation (X1), Positioning (X2), andDependent Variable ; Purchase Decision (Y). The population of this study were tourists who boughtin Rumah Makan Ayam Bakar Wong Solo Kupang, with a sample of 97 respondents taken bypurposive sampling. Data collection techniques in this study used questionnaire and observationmethods. Test of the instrument using validity test, classical assumption test, and reliability test,and hypothesis testing using t test and f test. Data analysis techniques used descriptive statistics,multiple linear regression, and coefficient of determination. The data obtained is processed using theSPSS 20.0 for program. Keywords: Segmentation, Positioning, Purchasing Decision

PENGARUH GAYA KEPEMIMPINAN DAN MOTIVASI TERHADAP KINERJAKARYAWAN PT. PLN PERSERO AREA KUPANG

The research method used is an associative method that uses questionnaires as a data collection tool that is distributed throughout the respondents. The population in the study were all employees of PT. Kupang Area PLN. The number of samples taken was 43 respondents. As for analyzing and calculating the overall effect of independent variables Leadership Style and motivation on employee performance dependent variables that are processed using a computer program spss for window. The results of multiple linear regression analysis show that hypothesis testing proves that partially variable leadership style has a positive and significant effect on the performance of employees of PT. Kupang Area PLN, while the motivation variable does not affect employee performance. Simultaneous testing shows that the independent variable Leadership Style and motivation affect employee performance. Kupang Area PLN. Keywords: Leadership Style, Motivation and Performanc

PENGARUH BUDAYA ORGANISASI DAN TOTAL QUALITY MANAGEMENT TERHADAP KINERJA KERJA

In this developing era of globalization, every organization needs to talk about qualities, service andperformance, especially with the job that producing goods and service. The effort to keep andincrease quality must be based on the organization’s purpose to create inovation of new goods orservice with optimal value added and reduce production with more efficient work system. Thoseeffort will increase earnings of the organization and increase their work performance. The cultureorganization has so many influence to organization’s management quality and their workperformance. One of the way that has used to achieve and upgrade their quality with perfomancetotal quality management in their company. The purpose of this research are to figure out theinfluence of organization culture and total quality management against work performance.Thiskind of research is quantity research with a descriptive approach.Sample determination byinsidental method. Insidental sampling method form a sample determination technique by accidentor insidentally match with researcher that could use as as sample. This research’s result showingthat H1 has no significant effect (tcount = 0,254 < ttable = 2,034) because the employee hard to put adifference between the organization culture and total quality management, H2(tcount = 4,367 > ttable= 2,034) and Y has a significant effect(Fcount= 10.938 > Ftable= 3,28).The conclusion of this researchare the culture organization has no significant effect on work performance, total qualitymanagement has a positive significant effect on work performance, and culture organization andtotal quality management simultanously has a positive significant effect on work performance. Keywords: Culture Organization, Total Quality Management, Work Performanc

PENGARUH REWARD TERHADAP KEPUASAN KERJA KARYAWAN DI PDAM TIRTA LONTAR KABUPATEN KUPANG

This study aims to determine the influence of reward on job satisfaction in PDAM Tirta Lontar,Kupang Regency. The method used in this study is a survey method with a quantitative approach.The sample in this study was taken using simple random sampling technique with Slovin method bytaking 67 respondents from the entire population. Primary data obtained by questionnaire filleddirectly by the respondent. The results of this study indicate that the reward is positive and significantwith a coefficient of 1.095 and a significance level of 0.000 < 0.05. Keywords: Job Satisfaction, Rewar