Strategi Komunikasi Pemasaran Kafe Kopmil Ping 2 U Pekanbaru dalam Mempertahankan Loyalitas Konsumen

Café Kopmil Ping 2 U is one of the cafes in Pekanbaru which was established in 2012 with their menu mainstay Coffee Milo. This cafe consumers continues to increase every year. With a variety of marketing communications strategy used, this café is managed to maintain the existence of consumers to repurchase and to establish good relations with the company. The purpose of this study is to determine how the marketing communication strategy of cafe Kopmil Ping 2 U in maintaining customer loyalty. This study uses descriptive qualitative research method to describe the state of the subject or object of the research. This study uses a model of interactive data analysis Miles and Hubermen , using a technique that checks the validity of the data through the extension of participation and triangulation. The subject of this research is the owner of cafe Kopmil Ping 2 U, the employees, Ambassador of Kopmil 2014 and fixed consumers. The subjects were selected using purposive sampling technique where the researcher determines their own subjects which were selected because of certain considerations. The results showed that the cafe Kopmil Ping 2 U has done a marketing communications strategy to retain customer loyalty. Steps taken are to establish the audience with mass promotion and market segmentation, establish communication objectives by building awareness, build knowledge, make consumers like the product, making consumers believe them, until finally they decide to buy, designing order by determining the content of the order, structure of the order , order format and determine the source of the order. This cafe also determines the communication channel to order by using interpersonal and impersonal channels, as well as determine aspects of consumer.Key word: marketing communication strategy, customer loyalt

Faktor-Faktor yang Berpengaruh dalam Penataan Pedagang Kaki Lima (PKL) pada Koridor Jalan Pasar Besar Kota Malang

Kota Malang merupakan pusat orientasi bagi area Malang Raya dengan pusat Kota Malang berada pada Kecamatan Klojen. Jalan Pasar Besar merupakan bagian dari Kawasan Pasar Besar yang berfungsi sebagai kawasan bisnis atau jantung perekonomian Kota Malang, namun terdapat permasalahan yang sedang terjadi yakni keberadaan pedagang kaki lima (PKL). Keberadaan Pedagang kaki lima (PKL) menimbulkan berbagai macam persoalan perkotaan yang menyebabkan kemacetan, menurunya estetika kota dan menurunnya fungsi trotoar. Hal ini disebabkan pedagang kaki lima (PKL) yang berjualan menggunakan fasilitas umum dan pedagang tidak menata barang dagangan mereka secara rapi. Oleh karena itu, dibutuhkan kajian dalam menganilisa faktor-faktor yang berpengaruh terhadap penataan pedagang kaki lima (PKL), sebagai bahan untuk merumuskan arahan penataan pedagang kaki lima (PKL) pada Koridor Jalan Pasar Besar Kota Malang. Melalui teknik analisis Content Analyisis dapat diketahui faktor-faktor penataan pedagang kaki lima (PKL) yang berada pada Koridor Jalan Pasar Besar Kota Malang. Hasil penelitian ini menunjukan bahwa terdapat 9 faktor yang berpengaruh dalam penataan pedagang kaki lima (PKL

Implementasi Kebijakan Tentang Standar Pelayanan Minimal Jalan Tol Menurut Peraturan Menteri Pekerjaan Umum Nomor 392/prt/m Tahun 2005 Di Kota Semarang

Indonesian Government Regulation No. 15 Year 2005 on the highway there is a setting highways, highway conditions, the implementation of the toll road authority, setting highways, highway construction, toll road, highway monitoring, land acquisition, and minimum service standards highway. In the minimum service standards according to the highway Minister of Public Works No. 2005 includes some substance 392/PRT/M ministry that highway conditions, the average travel speed, accessibility, mobility, safety, and rescue units / rescue and relief services. This study aims to determine how the implementation of minimum service standards policy in Semarang toll road by the Minister of Public Works No. 392/PRT/M 2005 and what factors are affecting the implementation of the policy. The method used in this research is descriptive qualitative research type with in-depth interviews to the informant. In qualitative research, the authors determined the informant using the snowball technique (snowball). The data source using the primary data source and secondary data source. Collecting data with interview techniques, and documentation. Data analysis techniques using data reduction (data reduction), presenting data (data display), and verification (conclution drawing). Based on these results, it can be concluded as follows: First, implementing policies that the accuracy of existing programs currently running less effective, this policy instrument of policy and lack of socialization SPM highways to toll road users, the current policy actors less responsive in addressing barriers and traffic, and not all highway users do not get the benefits of those policies. Second, the factors that affect the implementation of policies that communication can not be run effectively, resources has yet to realize the programs that will be developed, and the disposition / attitude highways officers less assertive in action against toll road users who break the rules. The authors suggestion to this problem is to Semarang toll road management should provide clarity about the programs that will be implemented to improve the quality of service that the public toll road toll road users can experience the benefits of the program to be developed. Besides highways officers should be more responsive in handling traffic constraints and barriers that occur. On the other hand the toll road users should be able to obey traffic rules and especially against traffic signs about the do's and don'ts as well as the instructions

Aktivitas Penstabil Oksigen Singlet dari Hasil Fraksinasi Ekstrak Metanol Daun Kayu Manis (Cinnamomum burmanii) terhadap Fotooksidasi Asam Askorbat

Telah dilakukan penelitian tentang aktivitas penstabil oksigen singlet dari hasil fraksinasi ekstrak metanol daun kayu manis (Cinnamomum burmanii) terhadap fotooksidasi asam askorbat dengan menggunakan cahaya dan eritrosin sebagai sensitiser. Serbuk daun kayu manis diekstraksi secara maserasi dengan metanol 95 % selama 3 x 24 jam, selanjutnya ekstrak yang diperoleh difraksinasi berturut-turut dengan pelarut n-heksan, etil asetat, butanol dan air. Penentuan kandungan total fenolik diukur dengan metode Folin-Ciocalteu dan aktivitas penstabil oksigen singlet diukur dengan laju penurunan konsentrasi asam askorbat. Hasilnya menunjukkan bahwa fraksi etil asetat memiliki kandungan total fenolik tertinggi yaitu 166,888 mg/g diikuti dengan fraksi butanol, n-heksan, dan air.  Fraksi etil asetat juga memiliki aktivitas penstabil oksigen singlet yang kuat, ditunjukkan dengan laju kerusakan fotooksidatif asam askorbat yang kecil yaitu -0,75 μg.mL-1.min-1A study of singlet oxygen quenching activity has been done from the fractination result of methanol extract of cinnamon leaf (Cinnamomum burmanii) against photo-oxidation of ascorbic acid by using light and erythrosine as sensitized. The cinnamon leaf powder was extracted by macerating with 95% methanol for  3 x 24 hours, then the extracts obtained was fractionated successively with n-hexane, ethyl acetate, butanol and water solvent. The determination of total phenolic content was measured by the Folin-Ciocalteu method and the singlet oxygen quenching activity was measured by the rate of decrease in ascorbic acid concentration. The results show that the ethyl acetate fraction has the highest total phenolic content of 166,888 mg/g followed by the fraction of butanol, n-hexane, and water, respectively. The ethyl acetate fraction also has a strong singlet oxygen quenching activity, indicated by a small photo-oxidative damage rate of ascorbic acid of                  -0.75 μg.mL-1.min-

Studi Etnofarmasi Suku Dondo Kecamatan Dondo Kabupaten Tolitoli Sulawesi Tengah

This study aims to inventory and to record plants and their parts used as medicine by Dondo Tribe in Dondo Subdistrict, Tolitoli Regency, Central Sulawesi. This research is a descriptive study using qualitative methods and snowball sampling technique through open-ended interviews to 4 informants using questionnaire. The results showed that 56 plant species divided into 32 familia were used as medicine. The most widely used plant was from Euphorbiaceae family as much as 11%. Parts of plant which were used included leaf, petiole, stem, bark, flower, fruit, seed, rhizomes, tuber, and herb. Part of plant widely used was the leaf with percentage of utilization as much as 62%. The people of Dondo Tribe in Tolitoli District use the plants for treatment of illness, recovery, and maintenance of health. The methods of processing included decocting, mashing, roasting, burning, squeezing, and brewing the parts of the plant. The ways of using included drinking, eating, chewing, smearing, dropping, affixing/compressing, attaching, and rubbing the plant preparations on the sore spot as well as inhaling the fumes, and mixing it with water for bathin

Histologi Dorsal Horn Dari Spinal Cord Mencit Yang Mengalami Nyeri Inflamasi Akibat Induksi Cfa (Completed Freuds Adjuvant) Setelah Pemberian Gabapentin Dan Baclofen

Pain is a multidimentional experience, generally most of chronic disease followed by pain incidence. Chronic pain can be caused by inflammation or neuropathic condition and change the imbalance of N-methyl-D-aspartate receptor 2B (NR2B) subunit. This research was an observation of the influence of gabapentin and baclofen to dorsal horn histology in inflammatory-induced chronic pain. Fourty mice Balb-C strain were divided into 8 groups i.e sham, negative control, gabapentin at three different doses (10, 30, 100 nmol) and baclofen at three different doses (1, 10, 30 nmol). Inflammatory condition was induced by intraplantar injection of CFA (Completed Freuds Adjuvant). Gabapentin and baclofen were given intrathecally once a day for seven consecutive days, at a week after CFA injection. Latency time toward thermal stimulus was measured on days 0, 1, 3, 5, 7, 8, 10, 12 and 14 after CFA injection. Paw thickness at the ipsilateral site was also measured on days 0, 1, 2, 3, 4, 5, 6, 7, 8, 10, 12 and 14 after CFA injection. Histology of the dorsal horn of spinal cord tissue was examined by haematoxylline-eosin staining. The result showed that intrathecal injection gabapentin and baclofen significantly increased latency time of mice toward thermal stimulus compared to negative control. Whereas gabapentin and baclofen administration could decrease inflammatory cell, vasodilatation and increase neuron forming of the dorsal horn histology compare to negative control. The conclusion of this research was gabapentin and baclofen administration had antinociceptic effect by increased latency time toward thermal stimulus and recoved histology of dorsal horn from mice with inflammatory painKeywords : Inflammation, CFA, Gabapentin, Baclofen, Dorsal horn.AbstrakNyeri merupakan pengalaman yang multidimensional. Umumnya kebanyakan penyakit kronik selalu disertai dengan nyeri. Nyeri kronik dapat disebabkan oleh inflamasi maupun neuropati dengan patofisiologi yang berhubungan dengan aktivitas reseptor N-methyl-D-aspartate (NMDA) subunit 2B (NR2B). Sampai saat ini pengobatan nyeri kronik menjadi tantangan. Obat yang bekerja sebagai agonis GABA seperti gabapentin dan baclofen dilaporkan mempunyai peranan penting dalam penghambatan proses nyeri. Penelitian ini dilakukan untuk mengetahui pengaruh pemberian gabapentin dan baclofen terhadap histologi dorsal horn pada keadaan nyeri kronik akibat inflamasi. Hal ini bertujuan untuk menjelaskan bagaimana gabapentin dan baclofen dapat digunakan sebagai terapi pada nyeri kronik. Empat puluh mencit dibagi menjadi delapan kelompok, yaitu sham, kontrol negatif, gabapentin dosis 10, 30 dan 100 nmol/mencit serta baclofen dosis 1, 10 dan 30 nmol/mencit. keadaan inflamasi diinduksi oleh injeksi intraplantar CFA (Completed Freuds Adjuvants). Gabapentin dan baclofen diberikan secara intratekal sehari sekali selama tujuh hari, pada hari ketujuh setelah induksi CFA. Waktu ketahanan terhadap stimulus panas diukur menggunakan hot/cold plate pada hari ke-0, 1, 3, 5, 7, 8, 10, 12 dan 14 setelah induksi. Tebal plantar diukur pada hari ke-0, 1, 2, 3, 4, 5, 6, 7, 8, 10, 12 dan 14 setelah induksi. Respon nyeri diamati secara visual seperti mendekatkan kedua tungkai kaki ke depan, menjilat tungkai kaki ke depan, gerakan meliuk, berusaha melompat keluar hot/cold plate,dan menghentakkan tungkai belakang. Histologi bagian dorsal horn dari spinal cord diamati menggunakan pewarnaan haematoxyllin-eosin. Pemberian gabapentin dan baclofen meningkatkan waktu ketahanan terhadap stimulus panas secara signifikan dibandingkan kontrol. Secara histologi, pemberian gabapentin dan baclofen menurunkan sel inflamatori, menurunkan vasodilatasi dan meningkatkan bentukan neuron pada dorsal horn dari spinal cord dibandingkan dengan kontrol. Kesimpulan dari penelitian ini adalah pemberian gabapentin dan baclofen meningkatkan waktu ketahanan terhadap stimulus panas serta memperbaiki histologi dorsal horn dari spinal cord mencit dengan nyeri inflamasi setelah induksi CFA.Kata kunci : Nyeri inflamasi, CFA, Gabapentin, Baclofen, Dorsal hor

Hubungan antara Pengetahuan, Sikap, dan Perilaku Ibu Mengenai Program Sanitasi Total Berbasis Masyarakat terhadap Kejadian Diare pada Balita di Kelurahan Siantan Tengah

Backround: Diarrhea is one of public health problem in Pontianak.Sanitation, early complementary feeding, and not-exclussive breastfeedingcan affect the incidence of diarrhea in toddlers. Community-Led TotalSanitation (CLTS) program is a program to decrease the incidence ofdiarrhea by change the sanitation behavior in community. Objective: Thisresearch aimed to investigate the correlation between mothersknowledge, attitude, and behavior on CLTS program toward the toddlerssdiarrhea in Siantan Tengah district and to know the description ofbreastfeeding and complementary feedings characteristics.Methodology: This research was an observational analytic study withcross sectional design which has done to 100 mothers in Siantan Tengah.Chi Square test was used to analyze data. Results: Chi Square testshowed a significant correlation between mothers knowledge (p = 0.003) ,attitude (p = 0.000) , and behavior (p = 0.000) on CLTS program towardthe incidence of diarrhea in toddlers. Results also showed 17,6% oftoddlers got exclusive breastfeeding and 85.3% got early complementaryfeeding. Conclusion: There is a significant correlation between mothersknowledge, attitude, and behavior on CLTS program toward the toddlerssdiarrhea in Siantan Tengah district and almost of responden gave an earlycomplementary feeding and not-exclussive breastfeeding to their toddlers.Keyword: Community-led total sanitation, diarrhea, motherbehavior1) Medical School, Faculty of Medicine, University of Tanjungpura,Pontianak, West Borneo2) Department of Public Health, Faculty of Medicine, University ofTanjungpura, Pontianak, West Borneo3) Department of Pediatric, Faculty of Medicine, University ofTanjungpura, Pontianak, West Borne