The Use of Internet of Things (IoT) in Improving Supply Chain Efficiency of the European Automotive Industry - A Conceptual Framework

Abstract. The world has entered a brand new industrial revolution so-called the Industry 4.0 where new technology such as Internet of Things starts to play a crucial role in many business activities. However, the possibility to utilize the Internet of Things have not been fully investigated, especially in the European automotive industry where they have the most complex supply chains compared to other industries. This research paper aims to study the impact of IoT in improving the supply chain efficiency of the European automotive industry. Additionally, the implementation and the possible challenges of IoT within the industry are also being analyzed.Keywords: Internet of Things; Supply Chain; Automotive; European

Interplay of Financial Structure and Financial Agent Behaviors in Economic Welfare

Abstract. This paper unearths the interaction of financial intermediaries as financial structure and financial agent’s behaviors in shaping economic welfare given the dynamic nature of economy. The paper acts as an intuitive walk with interconnected conclusions from one finding to another and raises the issue through juxtaposing opposite economic policies (no-usury policy in ancient Greek civilization and modern capital market) with strikingly similar economic outcomes of wealth inequality. It sheds light that financial structure and agent’s behaviors have more important influence compared to that of financial instrument in shaping welfare. Through historical overview, it shows the responsiveness of economy (acceptance and adoption of interest rate). The qualitative synthesis suggests that economic policies ought to possess complementary approaches to overcome structural (moral hazard and credit risk) and behavioral issues (agent’s speculative tendency and predictive ability). The practical implication is capital and liquidity requirements to financial intermediaries for structural issues and Tobin tax and commitment of long-run fiscal policy for behavioral ones. The reflexive nature of economy has a theoretical and managerial implications that economic policies ought to be constantly evaluated and give a sense of security to intermediaries and agents to yield the most satisfactory outcomes.Keywords: economic welfare; financial architecture; financial intermediaries; financial agents; behavioral economics

Gap Analysis Towards Service Quality in PT Djasa Sumatera

Abstract. Freight forwarder industry has grown along with Indonesian’s needs to distribute products. In order to sustain in the industry, PT Djasa Sumatera has to evaluate its service so that they can improve it. The purpose of the research is to calculate the customer gap of PT. Djasa Sumatera through examination of the service quality dimensions. This study also intends to examine the customer gap and the impact of service quality dimensions toward the degree of customer satisfaction for PT. Djasa Sumatera. This study used quantitative approach by distributing a survey to 50 respondents of the PT Djasa Sumatera’s consumer in the first quarter of 2016. The respondents are the person who directly involved with PT Djasa Sumatera. The author adopted service quality dimensions for Business-to-Business to measure reliability, competence, consultative selling, credibility, price, responsiveness, geographical presence and tangibles as the dimension (Westbrook and Peterson, 1998). This study asses the customer expectation and customer perception to calculate the gap score. Findings show that there are gaps for all service dimensions is negative. [IF1] It means that the delivery service that has been provided by PT Djasa Sumatera is not in accordance to costumer’s expectation. The widest gap is credibility, also responsiveness dimensions has the highest expectation than the others. This means PT Djasa Sumatera could focus on these two dimensions to close the gap score. In the chapter five, the author made a recommendation for service improvement that can be pursued by PT Djasa SumateraKeywords : Service Quality, Business-to-Business, Freight Forwarde

AdaBoost-SVM and Feature Selection of Genetic Algorithm Combination to Enhance Indonesian P2P Lending Credit Risk Assessment

Abstract. Many Fintech start-ups were established over the past few years in Indonesia. They saw the opportunity that SMEs needed them as platform to provide loans and fundings in order to run their businesses. However, in that sense, many Fintech companies were considered failed to payback its lenders because they could not gain a sufficient amount of borrowers to join the P2P lending platform. As a result, they experienced an increase in loan loss rate, as well as non-performing loans ratio. That was the reason why many Fintech could not survive and were forced to close their business. Well-performing credit risk management is one of the work that Fintech companies should do. Machine learnings have already been utilized to enhance credit risk assessment, although they still need improvement following the development and changes towards modernization. Some of the techniques such as AdaBoost-SVM and Genetic Algorithm will be discussed in this paper and the author will analyse the effectiveness of both techniques and discover the possibility of having them combined to generate the best outcome.Keywords: Fintech; non-performing loans ratio; AdaBoost-SVM; Genetic Algorithm;credit risk assessment; machine learnings.

PROPOSED MARKETING STRATEGIES TO ACHIEVE TARGET FOR THE INDONESIAN CREATOR ECONOMY

Micro, Small, and medium enterprises (MSMEs) are businesses that have the ability to develop and contribute to the country's economy. The number of MSMEs in Indonesia continues to increase and the government continues to push to join the digital ecosystem. Indonesia Creator Economy (ICE) is an influencer management in Indonesia. ICE aims at providing accurate, engaging and informative digital media content. This study uses a case study model with qualitative descriptive method, and the data collection used is observation, interviews, documentation. As a result of FDG (Focus Group Discussion), This new business model canvas was developed based on fish bones and equipped with supporting data obtained from FDG. Based on the fishbone, the cause of low target achievement is caused by ICE's lack of understanding of the segment and target market. Related identification and analysis of strategy on ICE is done through the application of nine elements on the business model canvas include ; customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structures. So the strategy implemented by ICE is to increase awareness on marketing aspects with several programs and increase workforce

Customer Acceptance in Online Marketing Using Technology Acceptance Model. Study case: PT Rajawali Medika Mandiri

Abstract.Selling medical equipment is difficult because its use is specific and thus customer needs to be well informed about this product. This make the market of this product is small. To face the problem, nowadays every Distributor Company needs to spend much money on sales department to selling the product. This also happens in PT Rajawali Medika Mandiri. PT Rajawali Medika Mandiri needs to make efficiency in the time in the convince doctors and purchasing staff to inform the specification of medical equipment and the advantages if they choose PT Rajawali Medika Mandiri’s products. Online website is one of alternative that will help PT Rajawali Medika Mandiri because internet users in Indonesia will growth and it will help provide information for both doctors and purchasing staff. However that will be some factors that can affect the usage of internet. For some people, internet is a new technology. So, PT Rajawali Medika Mandiri needs to know whether customers will use this technology before PT Rajawali Medika Mandiri develops the website. The purpose of this research is to explore whether online marketing can be used as part of sales efforts to inform potential customers about medical equipment. To be able to explore it, TAM is used to identify customers’ perception about online website and how it influence customers’ intention to use it. In using TAM, PT Rajawali Medika Mandiri use eCatalogue website from LKPP as the prototype. The respond of correspondent are good enough to use this as prototype to build PT Rajawali Medika Mandiri’s own website. But, they need to improve more to make the customer more comfort in using the website. Keywords: Marketing, Technology, Online Marketing, Technology Acceptance Model

Effects of Social Media Marketing Towards Probiotic Chicken Customers’ Purchase Intention: Customer Engagement as a Mediator

Social media has become an inseparable part of marketing, particularly for small and medium enterprises. However, there is a limited knowledge on how it helps small and medium enterprises in selling probiotic products. This study aims to explore how social media marketing influences the purchase intentions of probiotic chicken customers. This research uses a quantitative approach to collect data through an online survey from 215 participants. The results show that the factors of entertainment, trendiness, and e – word of mouth of social media marketing, alongside customer engagement, significantly affect customers’ purchase intentions. Data analysis reveals that the factors of social media marketing have greater influence towards purchase intention when mediated by customer engagement, compared to their direct influence towards purchase intention. Therefore, improving the quality of the social media marketing factors enhances customer engagement. Hence, customer engagement also plays an important role in social media marketing by directly influencing the customers’ purchase intentions