The soft power of popular cinema: the case of India

Among BRICS nations, India has the most developed and globalised film industry, and the Indian government as well as corporations are increasingly deploying the power of Bollywood in their international interactions. India’s soft power, arising from its cultural and civilizational influence outside its territorial boundaries, has a long history. Focusing on contemporary India’s thriving Hindi film industry, this article suggests that the globalisation of the country’s popular cinema, aided by a large diaspora, has created possibilities of promoting India’s public diplomacy. It examines the global imprint of this cinema as an instrument of soft power

Safeguarding development and limiting vulnerability: India's stakes in the Paris Agreement

10.1002/wcc.444WIREs Climate Change82e44

The Networked Media Economy and the Indian Gilded Age

This chapter examines how the rapid growth of the networked media economy has become aligned with the broader development of digital platforms in India. Given debates over new forms of economic dependency arising from the power of digital platforms, the chapter critically explores a Braudelian model of global capitalism in the context of the specific state-capital relationships that have fostered an ‘Indian Gilded Age’. It analyses the development of Jio Platforms, India’s largest telecommunications firm and a subsidiary of Reliance Industries Limited (RIL), which is owned and controlled by the country’s wealthiest individual, Mukesh Ambani