The soft power of popular cinema: the case of India

Among BRICS nations, India has the most developed and globalised film industry, and the Indian government as well as corporations are increasingly deploying the power of Bollywood in their international interactions. India’s soft power, arising from its cultural and civilizational influence outside its territorial boundaries, has a long history. Focusing on contemporary India’s thriving Hindi film industry, this article suggests that the globalisation of the country’s popular cinema, aided by a large diaspora, has created possibilities of promoting India’s public diplomacy. It examines the global imprint of this cinema as an instrument of soft power

Reinventing ‘Many Voices’: MacBride and a Digital New World Information and Communication Order

The MacBride Commission Report was arguably one of the most significant multilateral interventions in the history of international communication. This article charts its emergence at the time of deeply contested Cold War politics, coinciding with the rise of the southern voices in the global arena, led by the non-aligned nations. Thirty-five years after the report's publication, has the global media evolved into a more democratic system, demonstrating greater diversity of views and viewpoints? Despite the still formidable power of US-led western media, the article suggests that the globalisation and digitisation of communication has contributed to a multi-layered and more complex global media scene, demonstrating the “rise of the rest”