Energiezuinige teeltplanning voor de potplanten : een systeemontwerp

Het gaat in dit project om te onderzoeken wat er voor nodig is om in de potplantenteelt het planmatig telen te kunnen combineren met energiebesparing, om zo de energie-efficiëntie van het teeltproces te kunnen verhogen. Op grond van eerdere ervaring en vanwege de complexe wisselwerking van de klimaatregeling met weer, kasklimaat en de gewasfysiologie werd vooraf verondersteld dat hiervoor een model-ondersteund adviessysteem voor nodig is. Wil de ontwikkeling van een dergelijk systeem kans van slagen hebben dan zal het goed moeten aansluiten bij de informatiebehoefte van de telers

Consumer responses to creative advertising:a literature review

Purpose This chapter provides an overview of the state of knowledge about creative media advertising; choosing a novel medium that implicitly communicates the message. It explains what creative media advertising is and how it differs from other unconventional marketing communication formats. It addresses the theoretical mechanisms that explain how creative media affects consumers. Its final purpose is to review all the empirical findings about creative media advertising effects. Methodology/approach This chapter presents a systematic literature review of all the empirical research about creative media advertising that explicitly compares its effectiveness with traditional media advertising. The 11 reviewed articles with 16 experiments appeared between 2005 and 2015. Findings Overall creative media advertising generated positive evaluative outcomes (e.g., brand attitude) and behavior (e.g., word of mouth and sales). These effects were often mediated by a feeling of surprise and an increase in positive thoughts. It remains unclear whether creative media are perceived as persuasion attempts. Mixed findings exist for cognitive outcomes. Creative media advertising seems beneficial for creating strong brand associations, but brand memory might suffer from the technique if solving the link between the medium and the message takes away mental resources for the brand elements in the advertisement. Originality/value By reviewing all the literature about creative media advertising, the authors make recommendations for future research and for using creative media in practice. They emphasize potential boundary conditions and ideal circumstances of using creative media advertising

A conjugate gradient method for the solution of the non-LTE line radiation transfer problem

This study concerns the fast and accurate solution of the line radiation transfer problem, under non-LTE conditions. We propose and evaluate an alternative iterative scheme to the classical ALI-Jacobi method, and to the more recently proposed Gauss-Seidel and Successive Over-Relaxation (GS/SOR) schemes. Our study is indeed based on the application of a preconditioned bi-conjugate gradient method (BiCG-P). Standard tests, in 1D plane parallel geometry and in the frame of the two-level atom model, with monochromatic scattering, are discussed. Rates of convergence between the previously mentioned iterative schemes are compared, as well as their respective timing properties. The smoothing capability of the BiCG-P method is also demonstrated.Comment: Research note: 4 pages, 5 figures, accepted to A&