ANALYSING AND EVALUATING THE DISTRIBUTION SYSTEM OF THE DELACO COMPANY

This paper contains a theoretical analysis of the term „distribution”, indicating the area to which it belongs, the usability domain and the strategies of distribution used by the consumer goods manufacturers. It also provides specific information about the way in which is made the distribution of the products of the Delaco Company on the retail market of Brasov District. The practice part of the paper consists of a marketing research which studies the opinion and the behaviour of the Brasov population regarding the places where cheese products are commercialized and also the accessibility of the Delaco products

Approaching the Bioeconomy in Terms of Increasing the Energy Efficiency of Households in Romania

This paper approaches the transition process to the bioeconomy from consumers’ perspective and their attitudes to decision-making process regarding the use of renewable energy systems in households. The article contributes to the literature by introducing a new challenge: identifying and analyzing the Romanians’ opinion on increasing the energy efficiency in their households and their intention in using energy obtained from renewable resources. For the purpose, a quantitative marketing research was conducted by interviewing 1123 persons from Romania’s eight development regions. Data were collected using an electronic questionnaire. The research results underline that Romanians have invested in increasing the energy efficiency of their household, the main improvements being energy saving by purchasing low-power home appliances or thermal insulation of the dwelling. These investments were made based on economic considerations, being considered as a long-term benefit for the entire household. The authors propose to the Romanian economic environment to carry out information and promotional campaigns in order to raise awareness of Romanians on the importance of using energy obtained from renewable resources for sustainable development. To the academic environment, the authors recommend including bioeconomics in the curriculum of study programs offered to the education services marke

Local IT company facing the challenge to develop on medium-term

This article intends to outline the challenges faced by a local IT company in his battle to stay on the market on medium-term. There will be revealed the challenges the company is facing and also the ways to adapt to the changing world of the internet sells and e-commerce. There will be presented a short history of the founding and the evolution of the company on the local IT market in Covasna county pointing out the relevant events which have marked the life of the company during the years. There will be presented a short review of the competition on the market and the marketing strategy and policies which the company is using to be able to face the new challenges

Local basic food producer facing the challenge of working with multinational supermarket chains

This article wants to outline the challenges faced by a local basic food producer in his battle to stay on the market. We will reveal the challenges he’s facing in his own production lines and also the way he has to adapt to the changing world of the multinational companies. We will present a short history of the founding and evolution of the company on the Romanian pastry food market pointing out the relevant events which have marked the company life during the years. We will also make a short review of the competition on the market of the pastry food products and we will present the marketing strategy and policies the company is using to be able to face the new challenges

The influence of macroeconomic indicators on the emission of greenhouse gases. Treatment of outliers Case study - România

This paper implements the multiple linear regression method in order to determine the correlation between a number of independent variables and a dependent variable. It begins with a brief introduction explaining the purpose of this analysis, and continues with the implementation of the econometric model in order to calculate the coefficient of determination that the four significant macroeconomic indicators, namely the amount of energy produced from renewable sources, gross domestic product (GDP), the price of Brent oil barrel on the European market and the energy intensity of the economy have on total emissions of greenhouse gases in Romania. The final part will expose the conclusions of the present analysis